via press release:
PREMIERE OF WWE NXT PINS 1.7 MILLION TOTAL VIEWERS DURING TUESDAY, FEBRUARY 23 DEBUT ON SYFY, SOARING 32%
NXT Leaps 73% in Adults 18-34, 51% in Adults 18-49 and 35% in Adults 25-54
New York, NY — February 24, 2010 — The premiere of Syfy’s WWE NXT, a new hybrid live event/reality show featuring eight popular WWE Superstars (“Pros”) mentoring eight WWE “Rookies,” pinned 1.7 million total viewers during its Tuesday, February 23 debut, leaping 32% compared to the 1Q10 to-date delivery for the Tuesday 10PM (ET/PT) programming.
During the 10-11PM (ET/PT) telecast, NXT jumped 73% in Adults 18-34 (430,000), 51% in Adults 18-49 (787,000) and 35% in Adults 25-54 (767,000), along with a 1.3 household rating.
This is the best HH rating and Adults18-49 delivery for a WWE series telecast on Syfy since 9/1/09.
The median age for WWE NXT was 35.2, nearly eight years below the 42.9 average for the Tuesday 10PM programming in 1Q10.
In WWE NXT’s 10PM time period, Syfy was the #2 cable network for Men 18-49 and Men 25-54, and was in the top 5 cable entertainment networks in Adults 25-54 (#3), Men 18-34 (#4) and Adults 18-49 (#5).
NXT is a unique combination of heart-stopping entertainment and gritty behind-the-scenes reality. The Rookie stars of the series take the challenge of the Syfy tagline ‘Imagine Greater’ to heart as they embark on their ultimate dream quest to join the next generation of WWE revered heroes and champions.
The WWE Pros and NXT Rookies:
WWE Pro R-Truth with NXT Rookie David “A-List” Otunga
WWE Pro The Miz with NXT Rookie Daniel Bryan
WWE Pro Matt Hardy with NXT Rookie Justin Gabriel
WWE Pro Chris Jericho with NXT Rookie Wade Barrett
WWE Pro William Regal with NXT Rookie Skip Sheffield
WWE Pro CM Punk with NXT Rookie Darren Young
WWE Pro Christian with NXT Rookie Heath Slater
WWE Pro Carlito with NXT Rookie Michael Tarver
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.