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TV Ratings: American Idol Buries Winter Olympics; Lost Inches Up

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February 24th, 2010


Scoreboard FOX NBC ABC CBS Uni CW
Rating: Adults 18-49 8.9/22 5.4/14 2.6/7 1.9/5 1.3/3 0.2/1
Rating: Adults 18-34 7.6/21 3.9/11 2.2/6 1.2/3 1.4/4 0.2/1
Total Viewers (million) 23.959 21.212 6.451 9.059 5.549 0.626


After being beaten for the first time in 6 years in the ratings last Wednesday, American Idol was back on top of the ratings Tuesday night, far ahead of the Winter Olympics. While Lost inched up from last Tuesday.

American Idol's 8.9 adults 18-49 rating was down about 2% from last Tuesday, but was way ahead of the Winter Olympics (which averaged a 5.0 rating from 8-10pm). For the Idol haters keeping track at home, the show is down just 7% in adults 18-49 vs. the same number of episodes last season.

Another nugget for the Idol vs. Olympics crowd: Following the first five hours of head-to-head competition, American Idol is outperforming the Vancouver Winter Olympics by +48% among Adults 18-49, +74% among Adults 18-34, +87% among Teens and +3% in Total Viewers.

After trailing the same night of the Torino Winter Olympics on Monday, Vancouver took a back seat again on Tuesday, its 5.4 rating was 28% lower than the same night from Torino (2/21/06). Through twelve nights, the Vancouver Winter Olympics are outperforming the 2006 Games among Adults 18-49 (6.9/19 vs. 6.4/16) and Total Viewers (25.2 vs. 21.0 Mil).

Lost inched up 2% vs. last Tuesday to a 4.6 rating, and the forgotten was flat vs. last week with a 1.7 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 8.2 22 22.476
NBC XXI Winter Olympics 4.1 11 17.998
CBS NCIS (repeat) 2.1 6 11.054
ABC Lost (repeat) 1.4 4 4.266
CW 90210 (repeat) 0.3 1 0.940
8:30 FOX American Idol 9.1 23 24.601
NBC XXI Winter Olympics 5.0 12 20.447
CBS NCIS (repeat) 2.5 6 11.993
ABC Lost (repeat) 1.7 4 4.537
CW 90210 (repeat) 0.2 1 0.621
9:00 FOX American Idol 9.0 21 24.059
NBC XXI Winter Olympics 5.6 13 22.817
ABC Lost 4.4 10 9.657
CBS NCIS: LA (repeat) 2.0 5 8.828
CW Melrose Place (repeat) 0.2 0 0.515
9:30 FOX American Idol 9.3 21 24.701
NBC XXI Winter Olympics 5.5 13 21.882
ABC Lost 4.7 11 10.194
CBS NCIS: LA (repeat) 1.8 4 8.290
CW Melrose Place (repeat) 0.1 0 0.427
10:00 NBC XXI Winter Olympics 6.3 16 22.731
ABC the forgotten 1.8 5 5.291
CBS The Good Wife (repeat) 1.4 4 7.306
10:30 NBC XXI Winter Olympics 6.0 17 21.396
ABC the forgotten 1.6 4 4.765
CBS The Good Wife (repeat) 1.4 4 6.882

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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