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TV Ratings: American Idol Pummels Olympics Again With Adults 18-49

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February 25th, 2010

Scoreboard FOX NBC CBS ABC Uni CW
Rating: Adults 18-49 8.6/23 5.2/14 1.5/4 1.4/4 1.3/4 0.3/1
Rating: Adults 18-34 7.4/22 3.6/11 1.0/3 1.2/3 1.3/4 0.3/1
Total Viewers (million) 22.80 19.48 6.34 3.66 3.46 .82

American Idol defeated the Olympics again last night in head-to-head competition between 8p-10p.  American Idol averaged an 8.6 rating with adults 18-49 and 22.8 million viewers, easily besting the Olympics which averaged a 4.9 rating for adults 18-49 and 19 million viewers from 8p-10p.

From 8pm-11pm NBC averaged a 5.2 rating with adults 18-49 and 19.5 million viewers.

NBC had it's brief shining moment last Wednesday where a huge medal day for team USA at the Vancouver games trumped American Idol, marking the first time American Idol had been bested in six years.   After a streak of about 222 consecutive wins American Idol's streak ended.   At 2-0, is another streak beginning?

By this time next week we'll have returned to normalcy for a few days.  But for now, we're still stuck with a dearth of new broadcast television programming.   Other than American Idol and the Olympics, there was no new programming on the major broadcast networks last night.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX American Idol 8.1/22 21.71
NBC Vancouver Winter Olympics 4.1/11 16.85
ABC Modern Family (R) 1.2/3 3.94
CBS New Adventures of Old Christine (R) 1.1/3 4.37
CW Life Unexpected (R) 0.4/1 1.05
8:30 ABC The Middle  (R) 1.4/4 3.98
CBS Gary Unmarried (R) 0.9/2 3.36
9:00 FOX American Idol 9.2/23 23.90
NBC Vancouver Winter Olympics 5.7/14 21.15
ABC Modern Family (R) 1.7/4 4.52
CBS Criminal Minds (R) 1.8/4 7.27
CW Gossip Girl (R) 0.2/1 0.59
9:30 ABC The Middle (R) 1.4/3 3.54
10:00 NBC Vancouver Winter Olympics 5.9/16 20.43
CBS CSI: NY (R) 1.7/5 7.89
ABC Cougar Town (R) 1.4/4 3.31
10:30 ABC Cougar Town (R) 1.1/3 2.67

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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