HitWise: SpongeBob Still Absorbing The Internet

Categories: TV Show Websites

Written By

February 26th, 2010

via Experian HitWise:

BROADCAST & CABLE

  • Nickelodeon's SpongeBob was the #1 ranked TV show website among broadcast and cable networks. Comedy Central's South Park was the #2 most visited site, followed by FOX's American Idol ranking at #3.
  • Moves among the top 25 websites included Nickelodeon's The Penguins of Madagascar ranked #8 from #19, FOX's America's Most Wanted ranked #9 from #20, Nickelodeon's iCarly ranked #10 from #22 and MTV's 16 and Pregnant ranked #17 from #50.
Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (Week ending February 20, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Nick SpongeBob 6.19%
2 Comedy Central South Park 4.17%
3 FOX American Idol 3.76%
4 ABC Family The Bachelor 2.72%
5 Disney Phineas and Ferb 2.31%
6 CBS Survivor 2.03%
7 Oxygen Bad Girls Club 1.96%
8 Nick The Penguins of Madagascar 1.74%
9 FOX America's Most Wanted 1.56%
10 Nick iCarly 1.44%
Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SyFy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise

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BROADCAST

  • ABC was #1 among the Broadcast network rankings. CBS was #2.
  • FOX's American Idol was the #1 ranked TV show website among the broadcast networks. ABC's The Bachelor was the #2 most visited site followed by CBS's Survivor at #3.
  • No moves among the top 25 websites.
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (Week ending February 20, 2010)
Rank Network Website Market Share Of Visits
1 FOX American Idol 12.37%
2 ABC The Bachelor 8.96%
3 CBS Survivor 6.67%
4 FOX America's Most Wanted 5.15%
5 CBS NCIS 4.19%
6 ABC Lost 3.49%
7 CBS Undercover Boss 2.95%
8 NBC The Office 2.79%
9 ABC Greys Anatomy 2.62%
10 CBS CSI: Miami 2.55%
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending February 20, 2010)
Rank Network Website Market Share Of Visits
1 ABC abc.go.com 30.57%
2 CBS www.cbs.com 26.65%
3 NBC www.nbc.com 20.48%
4 *FOX Aggregation *FOX Aggregation 14.78%
5 The CW Television Network www.cwtv.com 7.43%
6 MyNetworkTV www.mynetworktv.com 0.10%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.
Source: Experian Hitwise
Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending February 20, 2010)
Rank Network Website Market Share Of Visits
1 ABC abc.go.com 26.78%
2 CBS www.cbs.com 23.35%
3 NBC www.nbc.com 17.94%
4 *FOX Aggregation *FOX Aggregation 12.95%
5 PBS Online www.pbs.org 12.39%
6 The CW Television Network www.cwtv.com 6.51%
7 MyNetworkTV www.mynetworktv.com 0.09%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) plus PBS for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, COPS.com, thelot.com and thesimpsons.com.
Source: Experian Hitwise

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CABLE

  • Comedy Central's South Park was the #1 ranked TV show website among the cable networks (adults only). Oxygen's Bad Girls Club ranked #2 followed by ranked #3.
  • Moves among the top 25 websites included MTV's 16 and Pregnant ranked #7 from #22 and Food Network's Diners, Drive-ins & Dives ranked #20 from #32
Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending February 20, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Nick SpongeBob 8.86%
2 Comedy Central South Park 5.96%
3 Disney Phineas and Ferb 3.30%
4 Oxygen Bad Girls Club 2.80%
5 Nick The Penguins of Madagascar 2.49%
6 Nick iCarly 2.06%
7 ABC Family The Secret Life of the American Teenager 1.97%
8 BET 106 & Park 1.66%
9 Comedy Central The Daily Show 1.46%
10 Bravo The Real Housewives of Orange County 1.39%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SyFy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise
Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's Programming (Week ending February 20, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Comedy Central South Park 8.58%
2 Oxygen Bad Girls Club 4.03%
3 ABC Family The Secret Life of the American Teenager 2.83%
4 BET 106 & Park 2.38%
5 Comedy Central The Daily Show 2.10%
6 Bravo Real Housewives of Orange County 2.00%
7 MTV 16 and Pregnant 1.89%
8 Discovery Deadliest Catch 1.87%
9 MSNBC Countdown with Keith Olbermann 1.55%
10 Food Network Barefoot Contessa 1.40%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SyFy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending February 20, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.
Source: Experian Hitwise

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