Telefutura's "Buscando La Doble de Selena" Delivers Record Ratings

Categories: Network TV Press Releases

Written By

February 26th, 2010

via press release:

TELEFUTURA’S “BUSCANDO LA DOBLE DE SELENA: LA GRAN FINAL” (SEARCH FOR SELENA’S DOUBLE) DELIVERS HIGHEST RANKED ENTERTAINMENT SPECIAL PERFORMANCE IN THE HISTORY OF THE NETWORK AMONG TOTAL VIEWERS 2+, ADULTS 18-49 AND ADULTS 18-34

Special Broadcast Attracts Nearly 2 Million Total Viewers 2+, 1 Million Adults 18-49 and Over Half a Million Adults 18-34, Making TeleFutura the #2 Spanish-Language Television Network in Primetime Beating Telemundo in All Key Demos



MIAMI, FL, FEBRUARY 26, 2010 –TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that once again it secured the #2 Spanish-language network position with last night’s  special broadcast of “Buscando La Doble de Selena: La Gran Final” (Search for Selena’s Double) attracting an impressive 1.9 million Total Viewers 2+, 1.0 million Adults 18-49,  over half a million Adults 18-34 and 620,000 Persons 12-34, making it the highest-ranked entertainment special in the history of the network.

TeleFutura’s “Buscando la Doble de Selena: La Gran Final”

Thursday, 2/25/2010, 8:00pm-10:00pm

Demographics Average Audience
Total Viewers 2+ 1,890,000
Adults 18-49 1,010,000
Adults 18-34 510,000
Men 18-49 450,000
Women 18-49 570,000
Men 18-34 240,000
Women 18-34 270,000
Persons 12-34 620,000

In addition, TeleFutura was the #2 Spanish-language network during the special broadcast from 8pm to 10pm ET/PT (7pm-9 pm Central), beating Telemundo among all key demographics.

TeleFutura’s “Buscando la Doble de Selena: La Gran Final”
TeleFutura vs. Telemundo

Thursday, 2/25/2010, 8:00pm-10:00pm

Demographics TeleFutura Telemundo % Adv.
Total Viewers 2+ 1,890,000 1,036,000 +82%
Adults 18-49 1,010,000 623,000 +62%
Adults 18-34 510,000 375,000 +36%
Men 18-49 450,000 345,000 +30%
Women 18-49 570,000 278,000 +105%
Men 18-34 240,000 232,000 +3%
Women 18-34 270,000 143,000 +89%
Persons 12-34 620,000 458,000 +35%

Additional Highlights:

  • Last night, TeleFutura saw its normal Thursday 8pm-10pm time period performance increase by impressive margins with its special broadcast of “Buscando la Doble de Selena: La Gran Final” among all key demographics.

TeleFutura’s “Buscando la Doble de Selena: La Gran Final”
vs. Prior 4 Thursday’s 8:00pm-10:00pm Average

Demographics 2/25/10 Finale Prior 4 Thursday’s (1/25/10-2/21/10) % Growth
Total Viewers 2+ 1,890,000 1,066,000 +77%
Adults 18-49 1,010,000 532,000 +90%
Adults 18-34 510,000 310,000 +65%
Men 18-49 450,000 312,000 +44%
Women 18-49 570,000 220,000 +159%
Men 18-34 240,000 184,000 +30%
Women 18-34 270,000 126,000 +114%
Persons 12-34 620,000 350,000 +77%

Source: The Nielsen Company, NPM (02/25/2010).  TeleFutura’s “Buscando la Doble de Selena: La Gran Final”  based on NPM Fast National Ratings 8:00pm-10:00pm, Telemundo based on NPM Fast Affiliate Ratings 8:00pm-10:00pm.  Top ranked entertainment special excludes all sporting events, anthology, commentary, news NHPM (01/14/2002-02/26/2006), NPM (02/27/2006-02/25/2010). Live+SD.

Local Highlights:

  • Locally, TeleFutura beat Telemundo in the time period with its grand finale of “Buscando la Doble de Selena: La Gran Final” in the following markets:

o       Among Total Viewers 2+: Los Angeles, New York, Miami, Houston, Dallas, Phoenix and Sacramento

o       Among Adults 18-49: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o       Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento

o       Among Adults 25-54: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

o       Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o       Teens: 12-17: Los Angeles, Houston, Chicago, Phoenix and Sacramento

Source: The Nielsen Company, NSI Preliminary Ratings (02/25/2010), “Search for Selena’s Double” aired from 8-10pm E/PT, 7-9pm Central. Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net

 
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