| Scoreboard |  |
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|---|---|---|---|---|---|---|
| Rating/Share: Adults 18-49 | 5.8/16 | 4.9/13 | 2.5/7 | 1.4/4 | 1.2/3 | 0.7/2 |
| Rating/Share: Adults 18-34 | 3.9/12 | 4.3/13 | 1.5/6 | 1.5/6 | 1.0/3 | 0.6/2 |
| Total Viewers (million) | 22.490 | 12.747 | 9.601 | 3.463 | 4.007 | 1.588 |
American Idol's 2010 adults 18-49 ratings duel with the Winter Olympics ended with another Idol win, with the next rematch (presumably) in four more years.
Head to head from 8-9pm American Idol topped the Winter Olympics with adults 18-49 with a 6.4 rating to a 4.4 rating. No other Thursday Idols to compare with this season, but on a season to date basis American Idol is down just 7%. Following Idol, Kitchen Nightmares 3.5 adults 18-49 rating was its second highest rating ever.
The Winter Olympics 5.8 adults 18-49 rating Thursday night was down 17% from last Thursday's Olympics telecast and down 28% from the same Thursday of the 2006 Torino Winter Olympics.
Survivor: Heroes v. Villains slipped 5% from last week to a 3.7 adults 18-49 rating.
ABC's The Deep End sputtered to a season (and certainly a series) ending 1.1 adults 18-49 rating.
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (Millions) |
| 8:00 | FOX | American Idol | 6.0 | 17 | 16.952 |
| NBC | XXI Winter Olympics | 3.9 | 11 | 17.785 | |
| CBS | Survivor: Heroes v. Villains | 3.7 | 10 | 11.521 | |
| ABC | The Deep End | 1.1 | 3 | 3.845 | |
| CW | The Vampire Diaries (repeat) | 0.7 | 2 | 1.659 | |
| 8:30 | FOX | American Idol | 6.7 | 18 | 18.718 |
| NBC | XXI Winter Olympics | 4.9 | 13 | 20.694 | |
| CBS | Survivor: Heroes v. Villains | 3.6 | 10 | 11.493 | |
| ABC | The Deep End | 1.1 | 3 | 3.858 | |
| CW | The Vampire Diaries (repeat) | 0.7 | 2 | 1.663 | |
| 9:00 | NBC | XXI Winter Olympics | 6.3 | 16 | 24.754 |
| FOX | Kitchen Nightmares | 3.8 | 10 | 8.656 | |
| CBS | The Mentalist (repeat) | 2.1 | 5 | 9.161 | |
| ABC | Grey's Anatomy (repeat) | 1.3 | 3 | 4.450 | |
| CW | Supernatural (repeat) | 0.6 | 2 | 1.506 | |
| 9:30 | NBC | XXI Winter Olympics | 6.7 | 17 | 25.178 |
| FOX | Kitchen Nightmares | 3.1 | 8 | 6.664 | |
| CBS | The Mentalist (repeat) | 2.3 | 6 | 10.048 | |
| ABC | Grey's Anatomy (repeat) | 1.4 | 4 | 4.649 | |
| CW | Supernatural (repeat) | 0.6 | 2 | 1.525 | |
| 10:00 | NBC | XXI Winter Olympics | 6.8 | 18 | 24.546 |
| CBS | CSI (repeat) | 1.8 | 5 | 7.726 | |
| ABC | Private Practice (repeat) | 1.1 | 3 | 3.791 | |
| 10:30 | NBC | XXI Winter Olympics | 6.3 | 18 | 21.985 |
| CBS | CSI (repeat) | 1.7 | 5 | 7.661 | |
| ABC | Private Practice (repeat) | 1.0 | 3 | 3.448 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
that was the series finale of The Deep End
LOL at major spillover from AI at 9PM.
Wow, Idol only got a 6.4 and 17 million viewers. Hope this downward trend continues.
The Deep End is over!
Waiting for AtCat and company to have some reasoning for this. Like I said yesterday, the good skaters didn’t start until LONG after Idol was over, in fact a bunch of the early skaters were really making a mess of things. Mirai Nagasu, the highest placing American, finished skating around 11:45 ET if I remember correctly. For there to have been any contest, AI would have needed to be at 10.
Survivor did really well against Idol and the Olympics. Pretty impressive.
The Deep End got a 1.1 and u said it got a 1.3.
Rob, correct you are. My typo fixed.
Keep in mind, these numbers don’t include the 11:00 hour for the Olympics. That’s the only hour that I watched, since it was the figure skating finals. I’m guessing NBC pulled strong numbers for its post-primetime coverage.
Glad to see Survivor holding up well against fierce competition.
Survivor seems to hold up well against tough competition. Last night was actually a pretty good episode – so far this season seems to be interesting. Certainly better than Kitchen Nightmares which is about as good as Undercover Boss, both are very predictable.
Also props in the repeat department to The Mentalist for handily beating Grey’s, though that’s no feat since plenty of Grey’s fans are sure to be figure skating fans. Doesn’t hurt that CBS aired “His Right Red Hand”, easily the best episode of the series so far. But again, you could have watched a 9 pm show and made it over to NBC in plenty of time to watch Flatt, Nagasu, Rochette, and Kim.
Survivor down only 2 tenths from last week is also notable.
I can’t believe NBC is putting Figure Skating on 11 pm. Why are they so frakking stupid?
Acey, I know you’re all about CBS, but it would only be news if the repeat of an ABC show beat a repeat of a CBS show.
ALERT ##### I was on this site 20 mins ago when my screen went blank and was diverted to a site saying i had over 100 trojan viriuses
this happened to me before and i let them fix it for $39.95.
My cc was charged in euros, all this was completly bogus.
just reboot and ignore
NBC didn’t put figure skating on at 11:00 The olympic schedule put it at that time, I think it’s safe to say that NBC was right angry about it being as late as it was on the east coast. I personally was angry the women’s gold medal hockey game was at 3:30 PST, kinda hard to watch when you have to work until 5:30.
@Brian:
I had a similar experience on this site a week ago. The correct way to handle this is to turn your machine off rather than clicking on the pop up window even to close it using the X.
Bill & Robert – I didn’t report this to you at the time thinking it was just some random thing that happened, but you might want to ask others if this has happened to them. Perhaps you’re getting some bad links from somewhere.
Josh, its safe to say that NBC has a very significant influence on the Olympics event scheduling (at least the start times). The women’s skating last night was scheduled to begin at 8pm Eastern. I’m pretty sure that’s exactly when NBC wanted it to start.
AZTop, Brian, not sure what that was, but I can’t understand how it was caused by our site.
Frank, Josh is right… it’s not NBC’s fault. The skating started at 5:00 PT live and it takes forever with 24 people skating full programs. I don’t know if they cut any of it out for the west coast to shorten it up, but they had no control over the east coast. It’s a field of 30 skaters for the short program which is then trimmed to 24, I remember the Canadian commentators saying they should let all 30 of them skate Thursday. Uhh, no! If anything they should trim it further.
Idol does seem down from the past several years, but the real indicator will be once the Olympics are over, and when they get down to the final 12.
P.S. I hope the downward trend from the past couple of years continues.