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TV Ratings: American Idol Wins Again; Winter Olympics Down From Torino

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February 26th, 2010


Scoreboard NBC FOX CBS Uni ABC CW
rating/Share: Adults 18-49 5.8/16 4.9/13 2.5/7 1.4/4 1.2/3 0.7/2
Rating/Share: Adults 18-34 3.9/12 4.3/13 1.5/6 1.5/6 1.0/3 0.6/2
Total Viewers (million) 22.490 12.747 9.601 3.463 4.007 1.588


American Idol's 2010 adults 18-49 ratings duel with the Winter Olympics ended with another Idol win, with the next rematch (presumably) in four more years.

Head to head from 8-9pm American Idol topped the Winter Olympics with adults 18-49 with a 6.4 rating to a 4.4 rating. No other Thursday Idols to compare with this season, but on a season to date basis American Idol is down just 7%. Following Idol, Kitchen Nightmares 3.5 adults 18-49 rating was its second highest rating ever.

The Winter Olympics 5.8 adults 18-49 rating Thursday night was down 17% from last Thursday's Olympics telecast and down 28% from the same Thursday of the 2006 Torino Winter Olympics.

Survivor: Heroes v. Villains slipped 5% from last week to a 3.7 adults 18-49 rating.

ABC's The Deep End sputtered to a season (and certainly a series) ending 1.1 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 FOX American Idol 6.0 17 16.952
NBC XXI Winter Olympics 3.9 11 17.785
CBS Survivor: Heroes v. Villains 3.7 10 11.521
ABC The Deep End 1.1 3 3.845
CW The Vampire Diaries (repeat) 0.7 2 1.659
8:30 FOX American Idol 6.7 18 18.718
NBC XXI Winter Olympics 4.9 13 20.694
CBS Survivor: Heroes v. Villains 3.6 10 11.493
ABC The Deep End 1.1 3 3.858
CW The Vampire Diaries (repeat) 0.7 2 1.663
9:00 NBC XXI Winter Olympics 6.3 16 24.754
FOX Kitchen Nightmares 3.8 10 8.656
CBS The Mentalist (repeat) 2.1 5 9.161
ABC Grey's Anatomy (repeat) 1.3 3 4.450
CW Supernatural (repeat) 0.6 2 1.506
9:30 NBC XXI Winter Olympics 6.7 17 25.178
FOX Kitchen Nightmares 3.1 8 6.664
CBS The Mentalist (repeat) 2.3 6 10.048
ABC Grey's Anatomy (repeat) 1.4 4 4.649
CW Supernatural (repeat) 0.6 2 1.525
10:00 NBC XXI Winter Olympics 6.8 18 24.546
CBS CSI (repeat) 1.8 5 7.726
ABC Private Practice (repeat) 1.1 3 3.791
10:30 NBC XXI Winter Olympics 6.3 18 21.985
CBS CSI (repeat) 1.7 5 7.661
ABC Private Practice (repeat) 1.0 3 3.448

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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