Ad Age: Letterman's Late Night Ad Revenue $271 Million; Chelsea Lately's Nearly Equals The Colbert Report's

Categories: Late Night TV Ratings,TV Advertising

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February 28th, 2010

In an Ad Age article about the increasingly fractured late night viewership landscape comes this nifty graphic above with estimates of the advertising revenue across the late night shows.

Note that Late Night's ad revenues are estimated to have been above The Tonight Show's in 2008, even before NBC did it's best to commit late night suicide.

Props to E!'s Chelsea Lately, nearly the ad revenue of Comedy Central's The Colbert Report and headed up, while Colbert is headed down.

 
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