Broadcast Network News Is A Leaky Boat Nobody Can Afford To Jump Out Of

Categories: TV Business

Written By

February 28th, 2010


Robert already posted about the NY Times story concerning the situations of the broadcast network news divisions but the best part of that NYT piece was this analogy from Andrew Heyward (former president of CBS News) describing the current strategic situation in broadcast network news.

But the networks will surely stick it out, he predicted, if only because they do not want to see their competitors win.

“I sometimes compare it to three people in a leaky boat,” Mr. Heyward said. “Each one sees an island shimmering in the distance and starts thinking: I could jump out and swim for the island and maybe I could make it.

“On the other hand, I could drown and make the boat lighter so the other two make it. I think you are going to see everybody staying in the game because everybody knows leaving guarantees a longer lease on life for their competitors.”

Priceless.

More at The New York Times

 
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