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TV Ratings: Waning Olympics Still Wins Saturday Night Easily

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February 28th, 2010

Scoreboard NBC FOX ABC CBS
Adults 18-49: rating/Share 4.5/14 1.8/6 1.4/4 1.0/3
Total Viewers (million) 19.73 5.61 3.89 4.54

No surprises:  NBC  dominated the Saturday night ratings between 8pm-11pm easily beating the combined broadcast competition.  The Vancouver games averaged a 4.5 rating with adults 18-49 and 19.73 million in the preliminary numbers between 8p-11p.   But that was down significantly from last Saturday's 6.8 rating for adults 18-49 and 25.4 million viewers overall in the same preliminary numbers.

Fox's time-tested Saturday night lineup of COPS and America's Most Wanted was a very distant second place.  CBS ran with crime drama repeats and 48 Hours Mystery, and ABC ran the movie Harry Potter and the Order of the Phoenix.

Details:

Time Net Show 18-49 Rating/Shr Viewers (Millons)
8:00 NBC Vancouver Olympics 3.5/12 16.61
FOX COPS (1 New, 1 Repeat) 1.8/6 5.72
ABC Movie: Harry Potter & Order of the Phoenix (8p-11p) (R) 1.4/4 3.89
CBS Numb3rs (R) 0.6/2 3.16
9:00 NBC Vancouver Olympics 4.8/15 21.6
FOX America's Most Wanted 1.8/5 5.50
CBS Cold Case (R) 0.9/3 4.18
10:00 NBC Vancouver Olympics 5.2/16 20.97
CBS 48 Hours Mystery 1.6/5 6.28


You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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