| Scoreboard |  |
 |
 |
 |
|---|---|---|---|---|
| Adults 18-49: Rating/Share | 4.5/14 | 1.8/6 | 1.4/4 | 1.0/3 |
| Total Viewers (million) | 19.73 | 5.61 | 3.89 | 4.54 |
No surprises: NBC dominated the Saturday night ratings between 8pm-11pm easily beating the combined broadcast competition. The Vancouver games averaged a 4.5 rating with adults 18-49 and 19.73 million in the preliminary numbers between 8p-11p. But that was down significantly from last Saturday's 6.8 rating for adults 18-49 and 25.4 million viewers overall in the same preliminary numbers.
Fox's time-tested Saturday night lineup of Cops and America's Most Wanted was a very distant second place. CBS ran with crime drama repeats and 48 Hours Mystery, and ABC ran the movie Harry Potter and the Order of the Phoenix.
Details:
| Time | Net | Show | 18-49 Rating/Shr | Viewers (Millons) |
| 8:00 | NBC | Vancouver Olympics | 3.5/12 | 16.61 |
| FOX | Cops (1 New, 1 Repeat) | 1.8/6 | 5.72 | |
| ABC | Movie: Harry Potter & Order of the Phoenix (8p-11p) (R) | 1.4/4 | 3.89 | |
| CBS | Numb3rs (R) | 0.6/2 | 3.16 | |
| 9:00 | NBC | Vancouver Olympics | 4.8/15 | 21.6 |
| FOX | America's Most Wanted | 1.8/5 | 5.50 | |
| CBS | Cold Case (R) | 0.9/3 | 4.18 | |
| 10:00 | NBC | Vancouver Olympics | 5.2/16 | 20.97 |
| CBS | 48 Hours Mystery | 1.6/5 | 6.28 |
You can see TV ratings from other recent Overnight ratings reports here.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Tonight will be interesting. Can the closing ceremony finish number one? I’ll predict yes.
Why wouldnt it ?
I very much enjoyed the Winter Olympics, as always, and watched FAR more of it than I care to admit. I love the variety of events that are entirely alien to someone who’s always lived in the South. I enjoy seeing athletes who are world class at these respective events.
But I also have to admit that I didn’t enjoy the over-emphasis that NBC has placed on just a few of the top athletes. Last night, when they announced an upcoming studio interview with Lindsey Vonn, everyone in my house collectively groaned. Congratulations to her for her gold and bronze, but ENOUGH already! Felt the same way about Apolo Ohno, waxing philosophic on the purity of his own skating. Ohno is still a world class skater, but these games proved that he is no longer at the top of that class — did anyone else see him get SMOKED off the line in the 500M final? Wow. And while Canadian Joannie Rochette’s figure skating performance given her mother’s death was exceptional, she did in fact finish third. How about equal time for Kim Yu-Na, the South Korean who WON, absolutely DOMINATED, the event?
That said, I certainly enjoyed the Games, and am looking forward to the next one!
Dingo, will the sun rise tomorrow? I’ll predict yes.
The much more interesting question for me is how the 30 minute preview of “The Marriage Ref” will do at 10:30, and how it will do from 10p-11p this Thursday.
Indeed. I’m interested in seeing the half hour trend for the Closing Ceremony. How well can NBC hold the audience just waiting for the torch to be turned off?
Here was the half hour 18-49 trend for the 2008 Summer Games Closing Night (which included some volleyball as well): 7-11pm
3.8, 4.4, 6.4, 8.4, 8.7, 8.9, 7.9, 6.4
Although that was leading into the late local news at 11pm and not a Seinfeld produced premiere at 10:30.
What was the HH rating, does anyone know?
Wait, I thought the closing ceremony was all night, not just from 10-10:30. *confused*
And then there’s gonna be Marriage Ref against B&S.
NOT cool, ABC!
stefan: the closing ceremonies run *until* 10:30p. “Marriage Ref” is from 10:30p-11p. We’re interested in the 10p-10:30p portion to see how much of the Olympics lead-in “Marriage Ref” holds onto.
YEA Olympics end tonight thank god! Now NBC will go back to getting their pathetic ratings.
I wonder how it will do as far as retention percentage vs Undercover Boss‘ impressive post-Super Bowl tally.
Acey, who cares? NBC could have a much higher percentage retention with a much lower number of absolute viewers.
Oh wow, when I misread stuff I really go all out!
Thanks for clarifying, Robert!
Acey: Les Moonves definitely does not care tonight…
…if it does well this Thursday, he might, though…
Well of course it’s going to have lower absolute numbers considering how many fewer people will be watching NBC. It’s going be another NBC flop, so I thought maybe there’d be at least one interesting number to come out of it…
Well of course it’s going to have lower absolute numbers considering how many fewer people will be watching NBC. It’s going be another NBC flop, so I thought maybe there’d be at least one interesting number to come out of it…