Starz’ Spartacus: Blood and Sand Breaks Over 1 Million Viewers

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The premiere airing of Friday’s episode (106) of  Spartacus: Blood and Sand averaged 1.08 million, the first time the show has gone over a million.  It again had a .4 rating with adults 18-49, though it had about 80,000 more adult 18-49 viewers than the previous week (550K vs. 471K).

Date Net Show 18-49 Rating/Share Viewers (Millons)
22-Jan-10 STRZ Spartacus: Blood and Sand .3/1 0.659
29-Jan-10 STRZ Spartacus: Blood and Sand .4/1 0.773
5-Feb-10 STRZ Spartacus: Blood and Sand .4/1 0.858
12-Feb-10 STRZ Spartacus: Blood and Sand .3/1 0.662
19-Feb-10 STRZ Spartacus: Blood and Sand .4/1 0.846
26-Feb-10 STRZ Spartacus: Blood and Sand .4/1 1.078

I know the numbers don’t seem like much, but for Starz, these are a pretty big deal. It might have outdone Caprica on Friday (still haven’t seen those numbers) — it’s better than Caprica’s viewer totals from last week, and Starz is available in about 22 million homes versus Syfy’s 96+ million homes.

Fans can check out Monsters and Critics interview with Viva Bianca who plays “Ilithyia.”

Here’s some additional data via Starz:

Below is the early Galaxy ratings data provided to us by Nielsen. More complete NPower live + same-day DVR data  will be distributed tomorrow

Spartacus: Blood and Sand episode 106 Friday 2/26 telecast: (note ratings points used are all coverage ratings, based on the percentages of the  ~22 million homes Starz is available in rather than the 114.9 million national TV homes we usually post the ratings for — so the coverage ratings are more than 5X higher than the national numbers would be).

*Drew a 2.6 Live and 3.4 Live + SD HH rating, both high marks for the season

*1,078,000 P2+ audience exceeded by 25% the previous season-high telecast of 859,000 P2+ (episode 103 on 2/5/10)

*Ranked #1 among all premium programs for 2/26, doing so for the sixth consecutive Friday

*Exceeded prior week’s premiere total viewers by 27% and season average by 42%

*Exceeded prior week’s premiere and season averages for HHs, A18-49, and M18+ – all by double digit percentages

Demo Ep. 106 Live +SD AA Projections (000s) Ep. 105 Live +SD AA Projections (000s) Avg Season-to-Date Live +SD AA Projections (000s) % Change Over Previous Ep Premiere % Change Over Avg Season-to-Date Ep Premiere Ep. 106 Live +SD Coverage Area Rating Ep. 105 Live +SD Coverage Area Rating Avg Season-to-Date Live +SD Coverage Area Rating
HH 750 611 555 23% 35% 3.4 2.8 2.6
P2+ 1078 846 761 27% 42% 1.8 1.4 1.3
A18-49 550 471 448 17% 23% 2.0 1.7 1.6
M18+ 564 470 432 20% 31% 2.0 2.1 1.9
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