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Starz' Spartacus: Blood and Sand Breaks Over 1 Million Viewers

Categories: Cable TV

Written By

March 1st, 2010

The premiere airing of Friday's episode (106) of  Spartacus: Blood and Sand averaged 1.08 million, the first time the show has gone over a million.  It again had a .4 rating with adults 18-49, though it had about 80,000 more adult 18-49 viewers than the previous week (550K vs. 471K).

Date Net Show 18-49 Rating/Share Viewers (Millons)
22-Jan-10 STRZ Spartacus: Blood and Sand .3/1 0.659
29-Jan-10 STRZ Spartacus: Blood and Sand .4/1 0.773
5-Feb-10 STRZ Spartacus: Blood and Sand .4/1 0.858
12-Feb-10 STRZ Spartacus: Blood and Sand .3/1 0.662
19-Feb-10 STRZ Spartacus: Blood and Sand .4/1 0.846
26-Feb-10 STRZ Spartacus: Blood and Sand .4/1 1.078

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I know the numbers don't seem like much, but for Starz, these are a pretty big deal. It might have outdone Caprica on Friday (still haven't seen those numbers) -- it's better than Caprica's viewer totals from last week, and Starz is available in about 22 million homes versus Syfy's 96+ million homes.

Fans can check out Monsters and Critics interview with Viva Bianca who plays "Ilithyia."

Here's some additional data via Starz:

Below is the early Galaxy ratings data provided to us by Nielsen. More complete NPower live + same-day DVR data  will be distributed tomorrow

Spartacus: Blood and Sand episode 106 Friday 2/26 telecast: (note ratings points used are all coverage ratings, based on the percentages of the  ~22 million homes Starz is available in rather than the 114.9 million national TV homes we usually post the ratings for -- so the coverage ratings are more than 5X higher than the national numbers would be).

*Drew a 2.6 Live and 3.4 Live + SD HH rating, both high marks for the season

*1,078,000 P2+ audience exceeded by 25% the previous season-high telecast of 859,000 P2+ (episode 103 on 2/5/10)

*Ranked #1 among all premium programs for 2/26, doing so for the sixth consecutive Friday

*Exceeded prior week’s premiere total viewers by 27% and season average by 42%

*Exceeded prior week’s premiere and season averages for HHs, A18-49, and M18+ - all by double digit percentages

Demo Ep. 106 Live +SD AA Projections (000s) Ep. 105 Live +SD AA Projections (000s) Avg Season-to-Date Live +SD AA Projections (000s) % Change Over Previous Ep Premiere % Change Over Avg Season-to-Date Ep Premiere Ep. 106 Live +SD Coverage Area Rating Ep. 105 Live +SD Coverage Area Rating Avg Season-to-Date Live +SD Coverage Area Rating
HH 750 611 555 23% 35% 3.4 2.8 2.6
P2+ 1078 846 761 27% 42% 1.8 1.4 1.3
A18-49 550 471 448 17% 23% 2.0 1.7 1.6
M18+ 564 470 432 20% 31% 2.0 2.1 1.9

(71) Comments - Add Yours!

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  1. The show is actually getting better, more about actual story and less about the naked bits. Though there’s plenty of body parts wagging around still.

  2. The show is actually getting better, more about actual story and less about the naked bits. Though there’s plenty of body parts wagging around still.

  3. The show is actually getting better, more about actual story and less about the naked bits. Though there’s plenty of body parts wagging around still.

  4. Samuel

    Wow, it’s growing faster than Dexter, Starz should order a 3rd season lol

  5. Samuel

    Wow, it’s growing faster than Dexter, Starz should order a 3rd season lol

  6. Jon

    Looks like Starz has a hit on their hand and it’s already renewed. I wonder if Starz will build on Spartacus and promote not only Gravity but Party Down which start in April. I believe they want to have scripted shows in that Friday 10pm slot all year round but I wouldn’t be surprised if they expand it to 9pm or another day.

  7. Jon

    Looks like Starz has a hit on their hand and it’s already renewed. I wonder if Starz will build on Spartacus and promote not only Gravity but Party Down which start in April. I believe they want to have scripted shows in that Friday 10pm slot all year round but I wouldn’t be surprised if they expand it to 9pm or another day.

  8. Samuel

    Wow, it’s growing faster than Dexter, Starz should order a 3rd season lol

  9. Jon

    Looks like Starz has a hit on their hand and it’s already renewed. I wonder if Starz will build on Spartacus and promote not only Gravity but Party Down which start in April. I believe they want to have scripted shows in that Friday 10pm slot all year round but I wouldn’t be surprised if they expand it to 9pm or another day.

  10. nillo

    Show is actually good. Good for Starz.

  11. nillo

    Show is actually good. Good for Starz.

  12. nillo

    Show is actually good. Good for Starz.

  13. Kyle B

    I’m sure Starz has these stats, but I’m curious how/if viewers from non Starz channel outlets are factored into viewership. NetFlix has some kind of deal with them, and this show is made available over the NetFlix Instant Watch service, which is how I’m able to watch it. Does it count in the Live + 7 Day totals, the dvr pool, or not included at all?

  14. Kyle B

    I’m sure Starz has these stats, but I’m curious how/if viewers from non Starz channel outlets are factored into viewership. NetFlix has some kind of deal with them, and this show is made available over the NetFlix Instant Watch service, which is how I’m able to watch it. Does it count in the Live + 7 Day totals, the dvr pool, or not included at all?

  15. Kyle B

    I’m sure Starz has these stats, but I’m curious how/if viewers from non Starz channel outlets are factored into viewership. NetFlix has some kind of deal with them, and this show is made available over the NetFlix Instant Watch service, which is how I’m able to watch it. Does it count in the Live + 7 Day totals, the dvr pool, or not included at all?

  16. Anthony

    SPOILER

    I wish they didn’t already kill off his wife. Don’t see what they are going to do to keep it interesting. He already killed off the baddest man on the planet supposedly and now his only reason for living is dead. Good show though, its still not a pimple on Romes ass but its a fun show.

  17. Anthony

    SPOILER

    I wish they didn’t already kill off his wife. Don’t see what they are going to do to keep it interesting. He already killed off the baddest man on the planet supposedly and now his only reason for living is dead. Good show though, its still not a pimple on Romes ass but its a fun show.

  18. Anthony

    SPOILER

    I wish they didn’t already kill off his wife. Don’t see what they are going to do to keep it interesting. He already killed off the baddest man on the planet supposedly and now his only reason for living is dead. Good show though, its still not a pimple on Romes ass but its a fun show.

  19. Kyle B: they are not factored into THESE viewership numbers. But I’m sure Starz can gain access to whatever data Netflix has available. Mostly though I think Starz already has enough data to know it wants out of the deal with Netflix.

  20. Kyle B: they are not factored into THESE viewership numbers. But I’m sure Starz can gain access to whatever data Netflix has available. Mostly though I think Starz already has enough data to know it wants out of the deal with Netflix.

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