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Cable News Ratings for Saturday-Sunday, February 27-28, 2010

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Written By

March 2nd, 2010

Here are some press points from CNN:

  • CNN was the #1 cable news net on Saturday in both Total Day among P2+ and P25-54.
  • CNN was the #1 cable news net in Prime on Saturday among P25-54.
  • CNN delivered its largest audience on Saturday during the 5p hour in both P2+ and P25-54, when interest in a possible Hawaiian Tsunami was highest.

Live + Same Day Weekend Ratings
Cable News Ratings February 27, 2010

P2+ Total Day
FNC – 1,364,000 viewers
CNN – 1,441,000 viewers
MSNBC – 568,000 viewers
CNBC – 624,000 viewers
HLN –266,000 viewers

P2+ Prime Time
FNC –1,210,000 viewers
CNN –956,000 viewers
MSNBC –581,000 viewers
CNBC – 997,000 viewers
HLN – 285,000 viewers

25-54 Total Day
FNC –422,000 viewers
CNN – 545,000 viewers
MSNBC – 237,000 viewers
CNBC – 294,000 viewers
HLN – 114,000 viewers

25-54 Prime Time
FNC – 308,000 viewers
CNN – 315,000 viewers
MSNBC – 245,000 viewers
CNBC – 479,000 viewers
HLN – 100,000 viewers

35-64 Total Day
FNC – 685,000 viewers
CNN – 764,000 viewers
MSNBC – 298,000 viewers
CNBC – 348,000 viewers
HLN – 148,000 viewers

35-64 Prime Time
FNC – 502,000 viewers
CNN – 472,000 viewers
MSNBC – 262,000 viewers
CNBC – 546,000 viewers
HLN – 138,000 viewers

Cable News Ratings for February 28, 2010
P2+ Total Day
FNC – 813,000 viewers
CNN – 413,000 viewers
MSNBC – 386,000 viewers
CNBC- 135,000 viewers
HLN – 303,000 viewers

P2+ Prime Time
FNC –793,000 viewers
CNN – 411,000 viewers
MSNBC – 589,000 viewers
CNBC – 190,000 viewers
HLN – 256,000 viewers

25-54 Total Day
FNC – 202,000 viewers
CNN – 119,000 viewers
MSNBC – 198,000 viewers
CNBC – 74,000 viewers
HLN –136,000 viewers

25-54 Prime Time
FNC – 166,000 viewers
CNN – 81,000 viewers
MSNBC – 365,000 viewers
CNBC –98,000 viewers
HLN – 104,000 viewers

35-64 Total Day
FNC – 390,000 viewers
CNN – 189,000 viewers
MSNBC – 217,000 viewers
CNBC-- 76,000 viewers
HLN – 167,000 viewers

35-64 Prime Time
FNC – 353,000 viewers
CNN – 151,000 viewers
MSNBC –349,000 viewers
CNBC – 95,000 viewers
HLN – 128,000 viewers
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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