Cartoon Network Led By “Destroy Build Destroy,” “Dude, What Would Happen” and “Johnny Test”

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ratings notes from Cartoon Network/Adult Swim via Turner:

CARTOON NETWORK

  • Cartoon Network’s February 2010 earned respectable prime time ratings and delivery gains vs. January 2010.  Among the network’s targeted kids 6-11, monthly prime time delivery (501,000) and ratings (2.0) grew by 5%.  Prime time delivery of kids 2-11 (757,000) also grew by 5% while ratings (1.8) grew by 6%.
  • Cartoon Network’s live-action alternative series Destroy Build Destroy (8:30 p.m.) and Dude, What Would Happen (8 p.m.) presented their respective Season 2 premieres Wednesday night (Feb. 24), ranking #1 in their timeslots among boys 6-11 on all television—both broadcast and cable.  Compared to the Season 1 averages in summer 2009, the performances earned double and triple-digit ratings and delivery growth among targeted kid demos, including kids 6-11, kids 2-11, kids 9-14, boys 6-11, boys 2-11 and boys 9-14.

Destroy Build Destroy (Wednesday, Feb. 24, 8:30 p.m.) vs. the Season 1 Summer Performance Average

  • Kids 2-11 delivery (958,000) increased by 96%, and ratings (2.3) by 92%
  • Boys 2-11 delivery (774,000) increased by 111%, and ratings (3.7) by 106%
  • Kids 6-11 delivery (696,000) increased by 68%, and ratings (2.8) by 65%
  • Boys 6-11 delivery (596,000) increased by 82%, and ratings (4.7) by 81%—#1 on all television
  • Kids 9-14 delivery (554,000) increased by 79%, and ratings (2.3) by 77%
  • Boys 9-14 delivery (470,000) increased by 87%, and ratings (3.8) by 90%

Dude, What Would Happen (Wednesday, Feb. 24, 8 p.m.) vs. the same 2009 Time Period
Kids 2-11 delivery (1,000,000) increased by 28%, and ratings (2.4) by 26%
Boys 2-11 delivery (780,000) increased by 27%, and ratings (3.7) by 28%
Kids 6-11 delivery (703,000) increased by 8%, and ratings (2.9) by 12%
Boys 6-11 delivery (582,000) increased by 9%, and ratings (4.3) by 7%—#1 on all television

  • Cartoon Network wrapped up February 2010 with solid ratings and delivery gains among its top animated and live-action programming.  Original animated series Chowder (Thursdays, 8:30 p.m.) earned double-digit increases among key kid demos—average kids 6-11 delivery (666,000) grew by 19% and ratings (2.7) by 17%, while average kids 2-11 delivery (978,000) grew by 16% and ratings (2.4) by 14%.  Johnny Test (Wednesdays, 8 p.m.) scored even higher growth averages, with kids 6-11 delivery (807,000) and ratings (3.3) increasing by 32%, and kids 2-11 delivery (1,201,000) increasing by 34% and ratings (2.9) by 32%.  Boys demos for both animated series charted solid growth as well: delivery increased between 9% – 37%, and ratings between 7% – 34%.

ADULT SWIM

  • Capped off by last week’s performance which provided double-digit growth across all young adult demos, Adult Swim ranked #1 in February 2010 among all basic cable networks for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24.  Compared to the same February time period last year, average Adults 18-34 delivery (498,000) increased by 10%, men 18-34 delivery (292,000) grew by 8% and adults 18-24 delivery (272,000) grew by 1%.
  • Week #4 of February 2010 charted Adult Swim ratings and delivery growth between 11% and 33%.  Adults 18-34 delivery (530,000) grew by 20%, adults 18-24 delivery (292,000) grew by 12%, men 18-34 delivery (295,000) grew by 18% and men 18-24 delivery (168,000) grew by 12%.
  • Among Adult Swim original programming, the Season 5 premiere of Tim & Eric Awesome Show, Great Job! (Sunday, 12:30 a.m.) earned significant double-digit ratings and delivery increases across all targeted demos.  Adults 18-34 delivery (562,000) grew by 26%, adults 18-24 delivery (275,000) grew by 13%, men 18-34 delivery (359,000) grew by 57% and men 18-24 delivery (203,000) grew by 62%.
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