CBS’s Late Show With David Letterman Up In Adults 18-49 And Adults 25-54 vs. Season Avg. Opposite Olympic-Promoted Return Of Jay Leno

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

CBS’s “LATE SHOW WITH DAVID LETTERMAN” UP IN ADULTS 18-49 AND ADULTS 25-54 VERSUS SEASON AVERAGE OPPOSITE OLYMPIC-PROMOTED RETURN OF JAY LENO

CBS’s LATE SHOW with DAVID LETTERMAN posted increases in adults 18-49 and adults 25-54 compared to its first-run season average opposite the highly promoted return of Jay Leno to “The Tonight Show,” according to Nielsen preliminary live plus same day ratings for Monday, March 1.

LATE SHOW posted a 2.8/08 with 3.84m viewers, 1.5 in adults 25-54, 1.1 in adults 18-49 and 0.7 in adults 18-34.  Compared to the program’s live plus same day season-to-date first-run average, LATE SHOW on Monday was up +7% in adults 25-54 (from 1.4), +10% in adults 18-49 (from 1.0) and matched its adults 18-34 delivery.

blog comments powered by Disqus