via press release:
CBS's "WITH DAVID LETTERMAN" UP IN ADULTS 18-49 AND ADULTS 25-54 VERSUS SEASON AVERAGE OPPOSITE OLYMPIC-PROMOTED RETURN OF JAY LENO
CBS's Monday, March 1.with DAVID LETTERMAN posted increases in adults 18-49 and adults 25-54 compared to its first-run season average opposite the highly promoted return of Jay Leno to "The ," according to Nielsen preliminary live plus same day ratings for
posted a 2.8/08 with 3.84m viewers, 1.5 in adults 25-54, 1.1 in adults 18-49 and 0.7 in adults 18-34. Compared to the program's live plus same day season-to-date first-run average, on Monday was up +7% in adults 25-54 (from 1.4), +10% in adults 18-49 (from 1.0) and matched its adults 18-34 delivery.