Fueled By “StarStruck” Disney Is No. 1 Network in Total Day in Tweens 9-14

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via press release:

Disney Channel is TV’s No. 1 Network in Total Day in Tweens 9-14

Ranks No. 1 in Prime on a Monthly Basis for the 60th Consecutive Month

in Kids 6-11 and for the 59th Straight Month in Tweens 9-14

“StarStruck” is TV’s No. 1 Telecast in Target Kids, and

Cable’s No. 1 Scripted Telecast in Total Viewers

Delivers 4 of TV’s Top 5 Scripted Telecasts in Tweens 9-14,

and 3 of Cable’s Top 5 Series in Kids 6-11

Disney Channel (February 2010)

During the month of February 2010, Disney Channel stood as TV’s No. 1 network in Total Day in Tweens 9-14 (493,000/2.0 rating), delivering 4 of TV’s Top 5 scripted telecasts, including the No. 1 telecast with original movie “StarStruck.” In addition, posting its 12th consecutive month of year-to-year increases, the month wrapped as the net’s most-watched February of all time in Total Viewers (1.6 million), Kids 6-11 (572,000) and Tweens 9-14 (493,000).

In Prime, the network’s reign as cable’s No. 1 network on a monthly basis extended to 60 consecutive months in Kids 6-11 (974,000/4.0 rating) and to 59 months in Tweens 9-14 (821,000/3.4 rating).

Impressively, Disney Channel has grown its Prime audience year to year for 11 straight months in Total Viewers and Kids 6-11, with year-to-year increases in each of the past 12 months in Total Day in Total Viewers and across its target kid audience.

  • The February 14 debut of original movie “StarStruck” (8:00 – 9:35 p.m.) stood as TV’s No. 1 telecast for the month in Kids 6-11 (2.6 million/10.8 rating) and Tweens 9-14 (2.5 million/10.3 rating), and cable’s No. 1 scripted telecast in Total Viewers (6.5 million).
  • In Tweens 9-14, Disney Channel delivered 4 of TV’s Top 5 scripted telecasts with “StarStruck” (No. 1 – 2.5 million/10.3 rating), “Hannah Montana” (1.7 million/7.2 rating, 2/21/10, 8:00 – 8:30 p.m.), “StarStruck, Enc. 1” (1.7 million/7.1 rating, 2/15/10, 6:30 – 8:00 p.m.) and “The Suite Life on Deck” (1.6 million/6.6 rating, 2/12/10, 8:30 – 9:00 p.m.)
  • In Kids 6-11, Disney Channel owned 3 of Cable’s Top 5 series:Phineas and Ferb” (No. 2 – 1.1 million/4.4 rating), “The Suite Life on Deck” (No. 3 – 1.0 million/4.3 rating) and “Wizards of Waverly Place” (No. 5 – 967,000/3.9 rating).
  • In Tweens 9-14, Disney Channel held 2 of Cable’s Top 4 series: “The Suite Life on Deck” (No. 3 – 838,000/3.4 rating) and “Phineas and Ferb” (No. 4 – 824,000/3.4 rating).
  • Playhouse Disney’s Mickey Mouse Clubhouse ranked among the month’s Top 10 cable series in target preschool Kids 2-5 demo (No. 7 – 733,000/4.4 rating).

Source: Nielsen Media Research, U.S. ratings, February 2010: 2/1/10-2/28/10 – Most current. Program ranks based on all plays of regularly scheduled series with a minimum of 3 telecasts sorted by 000s, then rating.

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