Updated: in the local people meter markets Leno was twice as popular with adults 18-49, scoring a 2.0vs a 1.0 rating for Letterman.
In the metered market houshold ratings between 11:30p-12:30a Jay Leno's return to Thedominated Leterman and . Leno had a 5.4/14 (household rating/share) to Letterman's 3.0/8.
Sure, Leno's first night back (and perhaps first week or two back) is likely inflated by a post-Olympic halo, but the early indication is "all is forgiven."
had a 3.4/8 between 11:30p-12:00a.
While much higher than's Q4 average, these numbers were down ~25% from the heavily promoted debut of O'Brien last June
Note these are household ratings and not the 18-49 ratings we typically report. We should have the local people meter data for the 18-49 data a bit later in the morning.
9:07am Pacific Update: More on the Adults 18-49 Ratings From Local People Meters
In the 25 markets with Local People Meters, “Thewith Jay Leno” (2.0/9) ranked #1 among the major networks in the time period over " " (1.0/4), " " (1.5/6) and "Jimmy Kimmel Live" (0.9/5). The "Tonight" margin over " " in adults 18-49 in the Local People Meter markets is 100 percent.
11am Pacific Update: Adjusted numbers from the Fast National ratings.
In Late-Night Fast Nationals Monday Night:
- "The with Jay Leno" (1.6 rating in adults 18-49) led the time period over CBS's " with David Letterman" (1.1) and ABC's " (1.3) in fast national "live plus same day" ratings from Nielsen Media Research. The "Tonight" margin over "Late Show" in fast-national adult 18-49 rating is 45 percent.
- In total viewers in the fast nationals, “The with Jay Leno” (6.6 million) ranked #1 among the major networks in the time period over "Late Show" (3.8 million) and " " (4.1 million). The "Tonight" margin over "Late Show" in total viewers in these fast-national results is 73 percent.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (0.7 in adults 18-49) out-delivered CBS's "Late Late Show with Craig Ferguson" (0.5) by a margin of 40 percent in these fast nationals. In total viewers, "Late Night" (2.1 million viewers overall) topped "Late Late Show" (1.8 million) by a margin of 16 percent.
Nobody should be surprised at all about the numbers for Leno's first night back. The real test will be where things are in a month or two.