Updated: in the local people meter markets Leno was twice as popular with adults 18-49, scoring a 2.0 rating vs a 1.0 rating for Letterman.
In the metered market houshold ratings between 11:30p-12:30a Jay Leno's return to The Tonight Show dominated Leterman and Late Show. Leno had a 5.4/14 (household rating/share) to Letterman's 3.0/8.
Sure, Leno's first night back (and perhaps first week or two back) is likely inflated by a post-Olympic halo, but the early indication is "all is forgiven."
Nightline had a 3.4/8 between 11:30p-12:00a.
While much higher than Conan's Q4 average, these numbers were down ~25% from the heavily promoted debut of Conan O'Brien last June
Note these are household ratings and not the 18-49 ratings we typically report. We should have the local people meter data for the 18-49 data a bit later in the morning.
9:07am Pacific Update: More on the Adults 18-49 Ratings From Local People Meters
In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (2.0/9) ranked #1 among the major networks in the time period over "Late Show" (1.0/4), "Nightline" (1.5/6) and "Jimmy Kimmel Live" (0.9/5). The "Tonight" margin over "Late Show" in adults 18-49 in the Local People Meter markets is 100 percent.
11am Pacific Update: Adjusted numbers from the Fast National ratings.
In Late-Night Fast Nationals Monday Night:
- "The Tonight Show with Jay Leno" (1.6 rating in adults 18-49) led the time period over CBS's "Late Show with David Letterman" (1.1) and ABC's "Nightline (1.3) in fast national "live plus same day" ratings from Nielsen Media Research. The "Tonight" margin over "Late Show" in fast-national adult 18-49 rating is 45 percent.
- In total viewers in the fast nationals, “The Tonight Show with Jay Leno” (6.6 million) ranked #1 among the major networks in the time period over "Late Show" (3.8 million) and "Nightline" (4.1 million). The "Tonight" margin over "Late Show" in total viewers in these fast-national results is 73 percent.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (0.7 in adults 18-49) out-delivered CBS's "Late Late Show with Craig Ferguson" (0.5) by a margin of 40 percent in these fast nationals. In total viewers, "Late Night" (2.1 million viewers overall) topped "Late Late Show" (1.8 million) by a margin of 16 percent.
Nobody should be surprised at all about the numbers for Leno's first night back. The real test will be where things are in a month or two.
Okay, I am wrong. I was hoping to see lackluster numbers, because Jay Leno never really went away. I think that the only thing that I can predict on the Neilsen numbers is that I consistantly make the bottom in terms of what most people watch.
Okay, I am wrong. I was hoping to see lackluster numbers, because Jay Leno never really went away. I think that the only thing that I can predict on the Neilsen numbers is that I consistantly make the bottom in terms of what most people watch.
Lets be fair. He’s riding the backs of some people very popular in the media right now. Lets see what the numbers are in a few weeks when it returns to the same old Leno.
For NBC’s sake I hope it holds but I doubt it will.
Lets be fair. He’s riding the backs of some people very popular in the media right now. Lets see what the numbers are in a few weeks when it returns to the same old Leno.
For NBC’s sake I hope it holds but I doubt it will.
Tuned in at top of show…. same ol’ Leno jokes got dumb after about 90 seconds, went to bed.
Tuned in at top of show…. same ol’ Leno jokes got dumb after about 90 seconds, went to bed.
JT, I was fair in noting the numbers would likely be inflated the first week or two, and also noted it was his first night back.
I don’t think Leno will hold on to that wide of a margin for a while, but it won’t surprise me if he/NBC hold onto the lead.
JT, I was fair in noting the numbers would likely be inflated the first week or two, and also noted it was his first night back.
I don’t think Leno will hold on to that wide of a margin for a while, but it won’t surprise me if he/NBC hold onto the lead.
Like Zangadoo I wanted to see if anything was different. I lasted a couple of minutes and flipped over to Letterman.
Like Zangadoo I wanted to see if anything was different. I lasted a couple of minutes and flipped over to Letterman.
the new king of late night!
If these numbers hold up, get ready to put out the inevitable NBC press release…
They’ll jump at any chance they can get.
the new king of late night!
If these numbers hold up, get ready to put out the inevitable NBC press release…
They’ll jump at any chance they can get.
not a surprise at all. and the media is killing him this morning. it’s overkill. the general public doesn’t care as much as much as the media thinks we do.
he’ll fall to his usual levels in a week or two, but he will still beat letterman on a daily basis. and the critics will cry.
not a surprise at all. and the media is killing him this morning. it’s overkill. the general public doesn’t care as much as much as the media thinks we do.
he’ll fall to his usual levels in a week or two, but he will still beat letterman on a daily basis. and the critics will cry.
I agree that you need to wait a couple of weeks but he will still blow Conan’s numbers out the water!
I do not think that he will maintain his previous tonight show numbers pre-Conan but I do believe that he will continue to beat Letterman!
I agree that you need to wait a couple of weeks but he will still blow Conan’s numbers out the water!
I do not think that he will maintain his previous tonight show numbers pre-Conan but I do believe that he will continue to beat Letterman!
I Didnt even know he was back yet
I Didnt even know he was back yet