Lifetime Movie Network Has Record Setting February

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via Lifetime:

February 2010 was the most watched February in Lifetime Movie Network’s 12 year history in both Total Day and Primetime among Households (Total Day: 367,000/Primetime: 531,000), Women 18-34 (Total Day: 45,000/Primetime: 59,000), Women 18-49 (Total Day: 121,000/Primetime: 168,000), Women 18+ (Total Day: 302,000/Primetime: 452,000), Adults 18-34 (Total Day: 56,000/Primetime: 75,000), Adults 18-49 (Total Day: 159,000/Primetime: 228,000), Adults 18+ (Total Day: 408,000/Primetime: 621,000) and Total Viewers (Total Day: 442,000/Primetime: 681,000).  Moreover, February 2010 was the network’s most watched February ever in Primetime among Women 25-54 (194,000) and Adults 25-54 (263,000).

Lifetime Movie Network’s Original Movie Sins of the Mother delivered a 1.0 among Women 18-34, 1.7 rating in Women 18-49, 2.0 in Women 25-54 and 2.3 in Women 18+ in its February 21 premiere, making it the second highest rated original movie in the key women demos in the network’s history.  Sins of the Mother also delivered a 7.9 African-American Women 18-49 rating, making it the highest rated and most watched LMNOP ever among African Americans.  In addition, the film became Lifetime Movie Network’s second most watched original movie ever in Women 18-34 (225,216), Women 18-49 (737,017), Women 25-54 (867,973), Women 18+ (1,813,163), Adults 18+ (2,322,270), Adults 18-49 (944,461), Adults 25-54 (1,119,517), Households (1,902,170) and Total Viewers (2,647,388).

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