NBC Nightly News Skates Ahead Of The Competition During Final Olympic Week

Categories: Evening News TV Ratings,Network TV Press Releases

Written By

March 2nd, 2010

via press release:

“NBC NIGHTLY NEWS WITH BRIAN WILLIAMS” SKATES AHEAD OF THE COMPETITION DURING THE FINAL WEEK OF THE OLYMPIC WINTER GAMES
With 11 Million Total Viewers, Nightly Beats World News by 37%, Evening News by 72%

New York - March 2, 2010 - “NBC Nightly News With Brian Williams” was the most watched network evening newscast for the week of February 22 - 28, 2010, according to Nielsen Media Research data. During the week, "Nightly" saw 11.117 million total viewers, +2.991 million more than ABC "World News,’" 8.126 million and +4.648 million more than CBS "Evening News’” 6.469 million.

Last week was the final week of the 2010 Olympic Winter Games, where “Nightly News” broadcast live from Vancouver. Last week was “Nightly’s” best total viewer delivery in over five years (since the week of January 17, 2005). Season-to-date, “Nightly” leads “World News” by +1.278 million total viewers and is the only newscast to show growth versus the same period last season.

Last week, “Nightly” also led in the key demo adults 25-54.  “Nightly” delivered a 2.7 rating A25-54, ahead of “World News’” 1.9 and “Evening News’” 1.6. With 3.379 million A25-54 (000) viewers last week, the newscast beat “World News” by +994,000 viewers. Season-to-date, “Nightly” leads “World News” by +530,000 A25-54 viewers. This is the 66th consecutive week “Nightly” has topped “World News” in this key demo.

As the number one network broadcast last week, “Nightly News” delivered a 7.2/13 Household rating, with “World News” in second place with a 5.5/10, and “Evening News” in third with a 4.3/8.

On its digital platforms, "Nightly" continued its strong performance last week with more than 4.3 million online streams for the week ending February 27, 2010.

 
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