via press release:
HISTORY™ GOLDEN IN FEBRUARY
BEST MONTH OF ALL TIME
RANKED TOP FIVE ACROSS KEY DEMOS
PAWN STARS, AMERICAN PICKERS & AX MEN LEAD
New York, March 2, 2010 – HISTORY™ had its best month ever this past February, in key demos, driven by the success of such series as PAWN STARS, AMERICAN PICKERS and AX MEN, despite the glaring competition from the Vancouver Olympics. As well, the network ranked in the top 5 among all key demos vs. ad supported cable in February. This is the first time in history the network has ranked Top 5 in all four Adult and Men 18-49 & 25-54 demos in any given month.
February 2010 is the network’s best February ever across all six key adult and men demos (18-34; 18-49 & 25-54). As well, it was the network’s best ever month across the three men demos and A25-54.
In February 2010 HISTORY experienced double digit increases in all key demos year to year.
- A25-54 (+23%)
- A18-49 (+17%)
- A18-34 (+19%)
- M25-54 (+25%)
- M18-49 (+18%)
- M18-34 (+20%)
- Total Viewers (+17%)
PAWN STARS remains HISTORY’s #1 hit with 4.2 million total viewers; 2.4 million A25-54; 2.2 million A18-49; 1.6 million M25-54 and 1.5 million M18-49. 2010 to date, the series is also ranked #1 on cable among A25-54 impressions.
The recently launched AMERICAN PICKERS attracted 3.2 million total viewers; 1.7 million A25-54; 1.4 million A18-49; 1.2 million M25-54; and 985,000 M18-49. 2010 to date the series is currently the #1 new series on cable among A25-54 impressions.
AX MEN also yielded strong results with 2.5 million total viewers; 1.6 million A25-54; 1.4 million A18-49; 1.1 million M25-54 and 1.0 million M18-49. 2010 to date, Season 3 of AX MEN is up over +50% vs. season 2 in all key demos.
HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as Ax Men, Battle 360, How The Earth Was Made, Ice Road Truckers, Pawn Stars and The Universe, as well as acclaimed specials including 102 Minutes That Changed America, 1968 with Tom Brokaw, King, Life After People, Nostradamus: 2012, Star Wars: The Legacy Revealed and WWII in HD. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY web site, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games, podcasts and more.