TNT, TBS and truTV ranked among ad-supported cable’s Top 10 networks in February primetime delivery of key adult demos.
Propelled by original series and NBA coverage, including the NBA All-Star weekend, TNT ranked as ad-supported cable’s #1 network in total day delivery of adults 25-54. TNT also won the final week of February in the same category.
TNT’s critically acclaimed seriesclosed its first season out with 2.6 million viewers (Live + Same Day) Monday night, with outstanding growth across the board when compared to the previous week’s episode. The season finale audience is expected to grow substantially when final Live + 7 data is available in two weeks. Current blended data shows the series averaging 4 million viewers for its first season.
With Live + 7 data now available for the Feb. 10 episode of TNT’s hit series Leverage, that episode garnered 70% growth over Live deliveries, bringing the episode’s total audience to 4.1 million viewers. Current blended data has Leverage averaging 4.4 million for its second season.
TNT’s exclusive coverage of the 2010 NBA All-Star Game was watched by 7 million viewers, making it TNT’s most-watched program for the year-to-date. The telecast also ranked as ad-supported cable’s #1 sports program for the month among adults 18-34 (2.3 million).
TBS scored ad-supported cable’s highest-rated sitcoms in February, with Tyler Perry’s topping the list among total viewers (2,214,000) and adults 18-49 (1,087,000) and The coming in first among adults 18-34 (563,000).
TBS’s Sunday, Feb. 28, Tyler Perry marathon delivered ad-supported cable’s top two movies for the month among adults 18-49, with Daddy’s Little Girls (1,416,000) ranking first, followed by Madea’s Family Reunion (1,400,000).
Continuing its momentum from January, truTV once again ranked among ad-supported cable’s Top 10 networks for the month in primetime delivery of adults 18-49 (563,000), men18-34 (139,000) and men 18-49 (314,000).
truTV achieved extraordinary growth to give the network its best February ever in primetime delivery of adults 18-34 (247,000 – up 18% over February 2009); adults 18-49 (563,000 – up 17%); men 18-34 (139,000 – up 28%); and men 18-49 (314,000 – up 21%), the latter demographic marking 16 consecutive months of growth for the network. truTV also garnered 10% growth in primetime among total viewers.
Among adults 18-49 in primetime, truTV was one of only two Top 10 ad-supported cable networks to score growth for the month. It was also the fastest growing Top 10 network among men 18-49.
During February 2010, truTV’s hit seriesreached new heights, with the Monday, Feb. 22, 9:30 p.m. episode becoming the most-watched telecast in the network’s history among total viewers (2,371,000); adults 18-49 (1,401,000); and men 18-49 (837,000).
The above three networks – TNT, TBS and truTV – all ranked among ad-supported cable’s Top 10 networks in primetime among key adult demos.