via press release:
SYFY GETS OFF TO STRONG START FOR NEW LINE OF ORIGINAL FANTASY MOVIES ASDRAWS NEARLY 1.8 MILLION TOTAL VIEWERS
New York, NY -- March 2, 2010 -- Syfy’s new line of Saturday Original Movies based on re-imagined classic fairy tales, legends and pop culture characters kicked off with the robust premiere of, which averaged 1.76 million total viewers, along with 836,000 Adults 25-54 and a 1.4 household during its debut on Saturday, February 27, at 9PM (ET/PT).
The movie’s performance powered Syfy into #3 for Adults 25-54 among all basic cable networks during 8-11PM prime.
Starring Estella Warren (Planet of the Apes),was not the traditional Disney fairy tale. In this gritty celebration of Valentine’s Day, a young Beauty (Warren) with a gift for healing helps a deformed Prince (Rhett Gilles, Wraiths of Roanoke) regain his throne and defeat the ruthless nobleman who wants to be king -- and then together they try to destroy a power-hungry witch. was directed by David Lister and written by Gavin Scott.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)