via press release:
USA NETWORK TRIUMPHS IN FEBRUARY
NEW YORK, NEW YORK – March 2, 2010 – USA was the #1 network in February, delivering +23% more P25-54 (1.32 million) and +18% more P18-49 (1.24 million) than #2 TNT, +2% more P18-34 (571,000) than #2 TBS, +26% more total viewers (2.95 million) and +28% more households (2.20 million) than #2 DSNY. USA earned the largest household coveragein February’s basic cable prime (2.25, +0.51 over #2 DSNY) and was the only network to deliver over 2.5 million total viewers or 2 million households in February’s cable prime.
USA continues with big wins against The CW, outperforming the broadcaster by double-digits among P18-49 (+17%), P25-54 (+39%), and total viewers (+62%). USA registered victories over broadcast in most primetime (M-Su 8P-11P) hours this month, with new episodes of USA Originals, and , WWE MONDAY NIGHT RAW, hit movies and episodes of the hottest acquired series on cable, , LAW & ORDER: SEPCIAL VICTIMS UNIT and HOUSE. USA was home to most of the top 25 P25-54 telecasts in February 2010, as well as nearly half of the top 25 P18-49 with episodes of the top original series on cable.
- The three most watched scripted originals in February were on USA, led by a new season of at #1 across the board, among P25-54 (2.62 million), P18-49 (2.53 million), P18-34 (1.30 million), total viewers (5.14 million) and households (3.62 million). was the 2nd most watched scripted original this month among P25-54 (1.83 million) and P18-49 (1.80 million), placing 3rd among P18-34 (951,000). came in at #3 for P25-54 (1.83 million), P18-49 (1.79 million), total viewers (4.04 million) and households (2.94 million).
- The top acquired series on cable aired on USA in February as all three of the network’s off-net fare averaged over 1 million P25-54 (the only acquired series to do so this month), led by at #1 with 1.46 million P25-54, HOUSE with 1.07 million and LAW & ORDER: with 1 million. was also the top acquired series this month among P18-49 (1.21 million), total viewers (3.80 million) and households (2.86 million). HOUSE was the 2nd most popular acquired series this month among total viewers (2.28 million) while LAW & ORDER: was #2 in households (1.84 million). USA was the only network to average over 3 million total viewers or 2 million households to any acquired series this month.
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.