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Cable News Ratings for Tuesday, March 2, 2010

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March 3rd, 2010

Live + Same Day Cable News Daily Ratings for March 02, 2010

P2+ Total Day
FNC – 1,400,000 viewers
CNN – 434,000 viewers
MSNBC –379,000 viewers
CNBC - 211,000 viewers
HLN - 353,000 viewers

P2+ Prime Time
FNC – 2,698,000 viewers
CNN – 557,000 viewers
MSNBC –752,000 viewers
CNBC – 165,000 viewers
HLN –637,000 viewers

25-54 Total Day
FNC –354,000 viewers
CNN –130,000 viewers
MSNBC –97,000 viewers
CNBC – 56,000 viewers
HLN - 163,000 viewers

25-54 Prime Time
FNC – 656,000 viewers
CNN – 168,000 viewers
MSNBC –186,000 viewers
CNBC – 85,000 viewers
HLN – 219,000 viewers

35-64 Total Day
FNC – 675,000 viewers
CNN – 170,000 viewers
MSNBC – 157,000 viewers
CNBC – 100,000 viewers
HLN - 188,000 viewers

35-64 Prime Time
FNC –1,249,000 viewers
CNN – 256,000 viewers
MSNBC –301,000 viewers
CNBC – 92,000 viewers
HLN –298,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,176,000 viewers (383,000) (698,000)
American Morning- 379,000 viewers (176,000) (187,000)
Morning Joe- 318,000 viewers (80,000) (162,000)
Squawk Box- 173,000 viewers (58,000) (86,000)
Morning Express w/ Meade- 305,000 viewers (179,000) (174,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,851,000 viewers (799,000) (1,465,000)
Situation Room—578,000 viewers (111,000) (208,000)
Hardball w/ C. Matthews – 659,000 viewers (110,000) (232,000)
Fast Money —219,000 viewers (a scratch w/29,000) (95,000)
Prime News —265,000 viewers (103,000) (116,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,326,000 viewers (553,000) (1,058,000)
Situation Room—540,000 viewers (129,000) (190,000)
Ed Show —613,000 viewers (139,000) (282,000)
MadMoney — 213,000 viewers (57,000) (107,000)
Prime News – 319,000 viewers (110,000) (160,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,219,000 viewers (535,000) (997,000)
Situation Room – 582,000 viewers (184,000) (235,000)
Hardball w/ C. Matthews – 606,000 viewers (134,000) (262,000)
Kudlow Report – 187,000 viewers (a scratch w/32,000) (93,000)
Issues – 522,000 viewers (204,000) (284,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,375,000 viewers (904,000) (1,602,000)
Campbell Brown – 541,000 viewers (178,000) (248,000)
Countdown w/ K. Olbermann – 862,000 viewers (195,000) (384,000)
Big Mac: Inside McDonalds. – 173,000 viewers (82,000) (80,000)
Nancy Grace – 827,000 viewers (246,000) (363,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,567,000 viewers (628,000) (1,190,000)
Larry King Live —535,000 viewers (139,000) (230,000)
Rachel Maddow Show —850,000 viewers (224,000) (325,000)
Coca-Cola The Real Story — 180,000 viewers (104,000) (116,000)
Joy Behar – 624,000 viewers (187,000) (292,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,147,000 viewers (433,000) (952,000)
Anderson Cooper 360 — 594,000 viewers (189,000) (292,000)
Countdown w/ K. Olbermann – 544,000 viewers (139,000) (193,000)
Bio: Starbucks – 142,000 viewers (69,000) (80,000)
Nancy Grace –506,000 viewers (229,000) (251,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,514,000 viewers (433,000) (798,000)
Anderson Cooper 360 – 443,000 viewers (148,000) (194,000)
Rachel Maddow Show —439,000 viewers (156,000) (190,000)
Mad Money – a scratch w/97,000 viewers (a scratch w/48,000) (65,000)
Showbiz Tonight-- 392,000 viewers (209,000) (207,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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