via press release:
Eurosport draws 120 Million Viewers for Vancouver 2010 Olympic Winter Games
- 50 million women tune in to watch
- Internet record of 23 million visitors delivers 100% audience increase as websites outperform Beijing 2008
Paris, 3 March, 2010 -- Eurosport audience ratings for the Vancouver 2010 Olympic Winter Games broke all-time online records and posted strong on-air and mobile platform results.
On-air: 120 million viewers watched the Games on Eurosport and Eurosport HD for more than 11 hours each. Eurosport progressed on access and primetime with LIVE coverage of the Games, and saw 50 million women viewers tune in (41% vs 33% without Olympics) and for 4 minutes longer than male viewers.*
The five most performing Olympic events on Eurosport are: 1) Ski-jumping, 2) Biathlon, 3) Cross-country skiing, 4) Alpine skiing and 5) Nordic combined skiing.
Excellent performances were also recorded for Eurosport's exclusive Vancouver magazine programmes such as Finish Line ? reaching 38.1m different viewers ? and Olympic Countdown which attracted 19.4m viewers.
Online: Overall Eurosport's online network outperformed Beijing with a 100% audience increase. Eurosport’s network of 10 language sites averaged 2.7 million users per day during the Games. Some 78 million pages of Olympic content were viewed, with best daily performances in Germany (740,000 users) and Russia (630,000 users).
The superb online performances affirm Eurosport's status the No.1 pan-European online destination and the 7th biggest online sports destination in the world.**
Mobile: Across its mobile network of 15 sites in 13 languages, Eurosport recorded almost 1 million users over the two weeks with just under 250,000 daily users*** (including iPhone app and Android app).
The online and mobile figures clearly demonstrate that Eurosport's new media strategy successfully complements the group's TV offer by providing fans the very best of the Vancouver Olympics across all media devices.
"Year after year, Eurosport is committed to bringing fans the most extensive coverage of the entire wintersports season withover 1,200 hours of broadcast. The excellent audience landmarks for Vancouver prove that Eurosport is the sporting reference not only on TV but also on internet and mobile devices" says Laurent-Eric Le-Lay, Eurosport's Chairman and CEO.
*On-air sources: AGF/GfK, BARB, SKO, MMS, TNS-Gallup, Kantar Media, AGB NMR, Armadata/Gfk, Auditel - AdvantEdge
** ComScore
*** Online and mobile sources: Nedstat
biathlon on second place? unbelievable
biathlon on second place? unbelievable
biathlon on second place? unbelievable
Biathlon is very popular in Europe, specially in France since France won 6 medals in Biathlon (for a total of 11 medals !).
Moreover, in Europe, biathlon always aired live in prime time between 8pm and 11pm (when it’s morning in Vancouver, it’s evening in Europe).
Biathlon is very popular in Europe, specially in France since France won 6 medals in Biathlon (for a total of 11 medals !).
Moreover, in Europe, biathlon always aired live in prime time between 8pm and 11pm (when it’s morning in Vancouver, it’s evening in Europe).
Biathlon is very popular in Europe, specially in France since France won 6 medals in Biathlon (for a total of 11 medals !).
Moreover, in Europe, biathlon always aired live in prime time between 8pm and 11pm (when it’s morning in Vancouver, it’s evening in Europe).
Yobb, i know, i’m from russia
I mean, why not on the first place?
Yobb, i know, i’m from russia
I mean, why not on the first place?
Yobb, i know, i’m from russia
I mean, why not on the first place?
It should be pointed out that Eurosport was only the secondary broadcaster for the Olympics in most, or maybe even all, countries. The EBU, the association of public broadcasters, had bought the rights for its members and sub-licensed a number of events to Eurosport.
In Germany, biathlon averaged an 11.0 rating in primetime, ahead of luge/bobsled events (8.8) and downhill skiing (8.1).
It should be pointed out that Eurosport was only the secondary broadcaster for the Olympics in most, or maybe even all, countries. The EBU, the association of public broadcasters, had bought the rights for its members and sub-licensed a number of events to Eurosport.
In Germany, biathlon averaged an 11.0 rating in primetime, ahead of luge/bobsled events (8.8) and downhill skiing (8.1).
It should be pointed out that Eurosport was only the secondary broadcaster for the Olympics in most, or maybe even all, countries. The EBU, the association of public broadcasters, had bought the rights for its members and sub-licensed a number of events to Eurosport.
In Germany, biathlon averaged an 11.0 rating in primetime, ahead of luge/bobsled events (8.8) and downhill skiing (8.1).
in canada, curling out-performs nba basketball 3-to-1 in tv ratings
in canada, curling out-performs nba basketball 3-to-1 in tv ratings
in canada, curling out-performs nba basketball 3-to-1 in tv ratings