Telefutura Is America’s #2 Spanish-Language Network in Primetime

Categories: Network TV Press Releases

Written By

March 3rd, 2010

via press release:

TELEFUTURA IS AMERICA’S #2 SPANISH-LANGUAGE NETWORK IN PRIMETIME

Network Set To Deliver Its Best Sweep Performance Ever In Primetime Among Total Viewers 2+, Adults 18-49, Adults 18-34 with Double-Digit Audience Growth And Beating Telemundo Across All Key Demos In The Competitive February Sweep

TeleFutura is #2 Spanish-Language Station in Key Markets Across the Nation, Beating Telemundo Among Total Viewers 2+, Adults 18-34 and Adults 18-49


MIAMI, FL, MARCH 3, 2010 –TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today it is set to finish as the #2 Spanish-language network in primetime (M-Sun 7-11pm), delivering its best sweep performance ever during the competitive February Sweep period.  Attracting 1.1 million Total Viewers 2+, 621,000 Adults 18-49, 360,000 Adults 18-34 and 423,000 Persons 12-34, TeleFutura is also experiencing dramatic double-digit audience growth in primetime among all key demographics compared to the same period a year ago, while Telemundo shows audience declines in key demographics.

Primetime (M-Sun 7pm-11pm) Audience

(February 2010 Sweep-to-date vs. February 2009 Sweep)

Demo TeleFutura

Feb 2010 Sweep

% Change

vs. Feb. 2009 Sweep

Telemundo

Feb. 2010 Sweep

% Change

vs. Feb. 2009 Sweep

Total Viewers 2+ 1,103,000 +58% 950,000 -17%
Adults 18-49 621,000 +62% 565,000 -17%
Adults 18-34 360,000 +64% 342,000 -9%
Persons 12-34 423,000 +69% 410,000 -8%

In addition, TeleFutura is reporting audience increases in every hour during weekday primetime from 7-11pm across all key demographics including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

“This is a historic moment for TeleFutura and we are extremely proud that our audience is responding so positively to our commitment to offering the best programming alternatives,” said Bert Medina, senior vice president and operating manager, TeleFutura. “We have great things in store for TeleFutura this year and we’re excited to move forward with this great momentum as America’s #2 Spanish-language network in primetime.”

Additional Highlights:

This February Sweep, TeleFutura:

o       Grows its audience for the third consecutive sweep period during Monday to Sunday 7-11pm primetime (since May 2009 Sweep) among Total Viewers 2+, Adults 18-34 and Persons 12-34.

o       Is the #2 Spanish-language network in Total Day (M-Sun 7:00am-2:00am):

§  Beating Telemundo among all key demographics, including Total Viewers 2+ (535,000 vs. 493,000; +9% Adv.), Adults 18-49 (299,000 vs. 267,000; +12% Adv.), Adults 18-34 (178,000 vs. 154,000; +16% Adv.) and Persons 12-34 (211,000 vs. 180,000; +17% Adv.).

§  Reporting audience growth in this key daypart (M-Sun 7am-2am) compared to last year’s February Sweep, while Telemundo shows audience declines among Total Viewers 2+ (TFN: +35% vs. TEL: -8%), Adults 18-49 (TFN: +33% vs. TEL: -11%), Adults 18-34 (TFN: +36% vs. TEL: -4%) and Persons 12-34 (TFN: +44% vs. TEL: -3%).

o       Also holds the #2 Spanish-language network position in six out of the seven key dayparts that include: M-F Early Morning, M-F Daytime, M-Sun Primetime, M-Sun Late Fringe, Weekend Daytime and overall Total Day among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

Program Highlights:

TeleFutura’s “El Capo” (M-F 7-8pm):

o       Since its premiere on February 1st, 2010, “El Capo” has shown consistent audience growth in the weeknight 7pm hour for TeleFutura across all demographics including Total Viewers 2+, Adults 18-49 and 18-34, Men 18-49 and 18-34, Women 18-49 and 18-34, and Persons 12-34.

o       Consistently positions TeleFutura as the #2 Spanish-language network in the weeknight 7pm hour among all key demographics.

o       Is attracting two to three times more viewers in the hour versus Telemundo’s “12 Corazones”.

Monday to Friday 7:00pm-8:00pm

February 2010 Sweep-to-date (2/4-2/26)

Demo TeleFutura’s

“El Capo”

Telemundo’s      “12 Corazones” TeleFutura % Adv. vs. Telemundo
Total Viewers 2+ 1,337,000 724,000 +85%
Adults 18-49 805,000 385,000 +109%
Adults 18-34 465,000 231,000 +101%
Men 18-49 413,000 238,000 +74%
Women 18-49 392,000 147,000 +167%
Men 18-34 254,000 145,000 +75%
Women 18-34 211,000 86,000 +145%
Persons 12-34 542,000 270,000 +101%

o       “El Capo” is also generating triple-digit audience increases in the weeknight 7:00pm-8:00pm hour for TeleFutura versus last year’s February Sweep  among key demographics:

§   Total Viewers 2+ (+106%, 1,337,000 vs. 650,000)

§   Adults 18-49 (+248%, 805,000 vs. 231,000)

§   Adults 18-34 (+297%, 465,000 vs. 117,000)

§   Men 18-49 (+275%, 413,000 vs. 110,000)

§   Women 18-49 (+224%, 392,000 vs. 121,000)

§   Men 18-34 (+316%, 254,000 vs. 61,000)

§   Women 18-34 (+277%, 211,000 vs. 56,000)

§   Persons 12-34 (+301%, 542,000 vs. 135,000)

o       Meanwhile, Telemundo’s Monday to Friday 7:00pm-8:00pm viewership is down thus far in the February 2010 Sweep compared to the same period last year among Total Viewers 2+ (-17%), Adults 18-49 (-22%), Adults 18-34 (-20%), Men 18-49 (-21%), Women 18-49 (-23%), Men 18-34 (-20%), Women 18-34 (-20%) and Persons 12-34 (-18%).

At 8pm, TeleFutura’s “Cine de las Estrellas” (All Star Cinema; M-Sun, 8-10pm):

o       Is set to end the 2010 February Sweep with a record performance, across all sweep periods not just February, among Total Viewers 2+, Adults 18-49, Adults 18-34, Men 18-49, Women 18-49 and Persons 12-34.

o       Is delivering double-digit audience growth among key demographics versus last year’s February Sweep:

§  Total Viewers 2+ (+58%, 1,093,000 vs. 691,000)

§  Adults 18-49(+48%, 568,000 vs. 385,000)

§  Adults 18-34 (+50%, 323,000 vs. 216,000)

§  Men 18-49 (+53%, 339,000 vs. 222,000)

§  Women 18-49 (+40%, 229,000 vs. 163,000)

§  Men 18-34 (+50%, 198,000 vs. 132,000)

§  Women 18-34 (+49%, 125,000 vs. 84,000)

§  Persons 12-34 (+57%, 387,000 vs. 247,000)

o       The 2010 February Sweep will mark the third consecutive sweep period of audience growth for “Cine de las Estrellas” among Total Viewers 2+, Adults/Men/Women 18-34 and 18-49 and Persons 12-34 (Since May 2009 Sweep).

TeleFutura’s hit novela “Vecinos” (Neighbors) (M-F 10-11pm):

o       Is solidifying TeleFutura’s #2 Spanish-language network status in the weeknight 10pm hour, beating Telemundo’s previous and current novela line-up “Victorinos” and “Sin T*T*S No Hay Paraiso,” respectively, thus far in the February 2010 Sweep among all key demographics.

Monday to Friday 10:00pm-11:00pm

February 2010 Sweep-to-date (2/4-2/26)

Demo

TeleFutura’s

“Vecinos”

Telemundo’sVictorinos/

“Sin T*T*S

No Hay Paraiso”

TeleFutura % Adv.

vs. Telemundo

Total Viewers 2+ 1,117,000 737,000 +52%
Adults 18-49 684,000 458,000 +49%
Adults 18-34 409,000 287,000 +43%
Men 18-49 384,000 236,000 +63%
Women 18-49 299,000 222,000 +35%
Men 18-34 243,000 155,000 +57%
Women 18-34 166,000 132,000 +26%
Persons 12-34 468,000 352,000 +33%

o       The novela is growing TeleFutura’s time period (M-F, 10-11pm) performance by double-digit percentage increases among key viewers versus last year’s February Sweep audience levels: Total Viewers 2+ (+36%, 1,117,000 vs. 823,000), Adults 18-49 (+28%, 684,000 vs. 536,000), Adults 18-34 (+23%, 409,000 vs. 332,000) Persons 12-34 (+24%, 468,000 vs. 378,000).

o       Meanwhile, Telemundo’s Monday to Friday 10:00pm-11:00pm audience levels are down thus far in the February 2010 Sweep compared to last year’s February Sweep among Total Viewers 2+ (-53%), Adults 18-49 (-54%), Adults 18-34 (-47%), Men 18-49 (-61%), Women 18-49 (-44%), Men 18-34 (-55%), Women 18-34 (-33%) and Persons 12-34 (-45%).

Special Highlights:

The special broadcast of “Buscando La Doble de Selena: La Gran Final” (Search for Selena’s Double) on Thursday, February 25, 2010, 8:00pm-10:00pm:

o       Attracted an impressive 1.9 million Total Viewers 2+, 1.0 million Adults 18-49, over half a million Adults 18-34 (514,000) and 616,000 Persons 12-34, making it the highest-ranked entertainment special in the history of the network.

o       Made TeleFutura the #2 Spanish-language network during the 8pm to 10pm ET/PT daypart (7pm-9pm Central), beating Telemundo among all key demographics.

Source:  The Nielsen Company, NPM. February 2010 Sweep-To-Date (02/04/2010-02/28/2010) vs. February 2009 (03/05/2009-04/01/2009), M-Sun 7:00pm-11:00pm.  Prior to 02/27/2006, TeleFutura data based on NHPM.  Data for M-F Early Morning, M-F Daytime, Weekend Daytime, M-Sun Late Fringe and Total Day based on time period.  Live+SD.

Local Markets

TeleFutura ranked as the #2 Spanish-language station in Monday-Sunday prime, beating Telemundo, in the following markets:

o       Total Viewers 2+, Adults 18-49, Adults 18-34 and Adults 25-54 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o       Persons 12-34 in Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

o       Teens 12-17 in Los Angeles, Houston, Dallas, Chicago, Phoenix and Sacramento

TeleFutura had the best sweep performance since LPM measurement began in the respective markets:

  • Total Viewers 2+, Adults 18-49, Adults 25-54, Persons 12-34 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento
  • Adults 18-34 in Miami, Houston, Phoenix and Sacramento
  • Teens 12-17 in Los Angeles, New York and Houston

Source: The Nielsen Company, NSI Ratings (02/04/2010-03/01/2010), Primetime is defined as Mon-Sun 7P-11pm, 7-10pm Central.  Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 
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