American Idol lead Fox to an easy win on Tuesday night, while NBC’s heavily promoted premiere of Parenthood opened modestly, and likely disappointingly for NBC, with a 3.1 adults 18-49 rating and 8.1 million viewers. While Lost lost 13% of its adults 18-49 rating vs last week, dropping to a 4.0 adults 18-49 rating.
American Idol won Tuesday’s ratings race easily, and stayed reasonably steady, down 5% in the adults 18-49 rating from the comparable episode last season (2/25/09) to an 8.6 adults 18-49 rating. For the American Idol haters keeping track at home, the show’s down 5% on a season to date basis in adults 18-49.
Two weeks off for Biggest Loser didn’t do it any good, as it fell 11% to a 3.1 adults 18-49 rating. Did that end up hurting the premiere of Parenthood? Perhaps. Needless to say, even though Parenthood won the 10pm ratings battle, with all the Olympic promotion, the fact that it debuted with the same 18-49 ratings as Southland and My Own Worst Enemy last season is not cheery. And shouldn’t the retentionistas (you know who you are!) be crowing about Parenthood? It held 94% of Biggest Loser’s last half hour. That’s a win, right? Silly retentionistas.
Lost’s 13% tumble to a 4.0 rating, its lowest of the season, is somewhat of a mystery to me. Were few Lost viewers watching the Olympics last week? Did that many Lost viewers from last week switch over to a new NCIS: LA? The 20/20 special at 10pm delivered just a 1.8 rating.
After a two week repeat hiatus, CBS’s 9pm+ lineup returned soft. NCIS held up with a 4.1 rating, but NCIS: LA fell 24% to a 3.1 rating. Against something on NBC a little more competitive than Jay Leno, The Good Wife fell 13% to a 2.7 rating.
In Late-Night Fast Nationals Tuesday Night:
- “The Tonight Show with Jay Leno” (1.6 rating in adults 18-49) led the time period over CBS’s “Late Show with David Letterman” (1.0) and ABC’s “Nightline (0.9) in fast national “live plus same day” ratings from Nielsen Media Research. The “Tonight” margin over “Late Show” in fast-national adult 18-49 rating is 60 percent.
- Tuesday’s “Tonight” matched the show’s Monday rating in adults 18-49 (1.6 each night in fast nationals).
- In total viewers in the fast nationals, “The Tonight Show with Jay Leno” (5.8 million) ranked #1 among the major networks in the time period over “Late Show” (3.7 million) and “Nightline” (3.3 million). The “Tonight” margin over “Late Show” in total viewers in these fast-national results is 56 percent.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (0.7 in adults 18-49) out-delivered CBS’s “Late Late Show with Craig Ferguson” (0.6) by a margin of 17 percent in these fast nationals. In total viewers, “Late Night” (1.96 million viewers overall) topped “Late Late Show” (1.92 million) by a margin of 2 percent.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|NBC||The Biggest Loser||2.9||8||7.833|
|NBC||The Biggest Loser||3.2||8||8.110|
|NBC||The Biggest Loser||3.2||8||8.243|
|CW||Melrose Place (repeat)||0.3||1||0.676|
|NBC||The Biggest Loser||3.3||8||8.747|
|CW||Melrose Place (repeat)||0.3||1||0.624|
|CBS||The Good Wife||2.7||7||13.465|
|ABC||20/20: Before They Were Stars||2.1||6||6.011|
|CBS||The Good Wife||2.6||8||13.114|
|ABC||20/20: Before They Were Stars||1.5||4||4.834|
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.