Univision Continues To Beat First-Run English Language Shows In Primetime, Outperforming ABC, CBS, Fox And NBC

Categories: Network TV Press Releases

Written By

March 3rd, 2010

via press release:

UNIVISION CONTINUES TO BEAT FIRST-RUN ENGLISH-LANGUAGE SHOWS IN PRIMETIME DURING COMPETITIVE FEBRUARY SWEEP, OUTPERFORMING ABC, CBS, FOX AND NBC

Univision Stations Take #1 Spot in Primetime in Key Markets Across the Nation Among Adults 18-34, Adults 18-49, and Persons 12-34 Regardless of Language


MIAMI, FL, MARCH 3, 2010 – With the February Sweep period coming to an end, Univision announced that its primetime line-up continues to draw more viewers than a great number of popular English-language networks, among all Adults 18-49 and 18-34, not just Hispanics. Thus far in the February Sweep period, Univision out-performed at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights or 84% of the time (21 out of 25 nights) among Adults 18-34. Among Adults 18-49, Univision has also out-delivered one or more of the English-language broadcast networks on one out of two nights or 56% of the time (14 out of 25 nights). In addition, according to Nielsen Station Index (NSI), Univision stations in key markets across the nation took the #1 spot in primetime among Adults 18-34 (Los Angeles and Houston), Adults 18-49 (Houston), and Persons 12-34 (Los Angeles, Houston and Dallas), regardless of language.

According to Nielsen’s National People Meter (NPM), Univision ranked as the fifth most-watched network in primetime among Total Viewers 2+ (3,598,000), Adults 18-49 (1,842,000) and Adults 18-34 (1,029,000) for all viewers, not just Hispanic.

Programming Highlights

  • Univision’s 8pm novela, “Hasta Que El Dinero Nos Separe” (For Love or Money), delivered more Adults 18-34 (1.3 million) than the following regularly-scheduled primetime programs on English-language TV:

o       ABC’s “Brothers & Sisters,” “Castle,” “The Deep End,” “The Forgotten,” “The Middle” and “Ugly Betty”

o       CBS’s “Cold Case,” “Criminal Minds,” “CSI: Miami,” “CSI: NY,” “Ghost Whisperer,” “The Good Wife,” “Medium,” “NCIS,” “NCIS: Los Angeles” and “Numb3rs”

o       NBC’s “Chuck,” “Heroes,” “Law And Order,” “Law And Order: SVU” and “Mercy”

o       FOX’s “Human Target” and “Past Life”

o       CW’s entire programming line-up which consisted of “90210,” “Gossip Girl,” “Life Unexpected,” “Melrose Place,” “One Tree Hill,” Smallville,”  “Supernatural” and “Vampire Diaries

  • Univision’s 9pm novelas, “Sortilegio” (Love Spell) and “Corazon Salvaje” (Wild Heart), on average, out-delivered the following English-language regularly-scheduled primetime programs:

o       Among Adults 18-34 (1.4 million)

-          ABC’s “Brothers & Sisters,” “Castle,” “The Deep End,” “The Forgotten,” “The Middle” and “Ugly Betty”

-          CBS’s “Cold Case,” “Criminal Minds,” “CSI,” “CSI: Miami,” “CSI: NY,” “Ghost Whisperer,” “The Good Wife,” “Medium,” “The Mentalist,” “NCIS,” “NCIS: Los Angeles” and “Numb3rs”

-          NBC’s “Chuck,” “Heroes,” “Law And Order,” “Law And Order: SVU” and “Mercy”

-          FOX’s “Bones,” “Fringe,” “Human Target” and “Past Life”

-          CW’s entire programming line-up which consisted of “90210,” “Gossip Girl,” “Life Unexpected,” “Melrose Place,” “One Tree Hill,” “Smallville,” “Supernatural” and “Vampire Diaries

o       Among Adults 18-49 (2.5 million)

-          ABC’s “Castle,” “The Deep End,” “The Forgotten” and “Ugly Betty”

-          CBS’s “Ghost Whisperer,” “Medium” and “Numb3rs”

-          NBC’s “Law and Order,” “Law and Order: SVU” and “Mercy”

-          FOX’s “Past Life”

-          CW’s entire programming line-up which consisted of “90210,” “Gossip Girl,” “Life Unexpected,” “Melrose Place,” “One Tree Hill,” “Smallville,” “Supernatural” and “Vampire Diaries

  • · The grand finale of Univision’s 9pm novela “Sortilegio” on February 17th, 2010:

o Drew 6.6 million Total Viewers 2+, 3.7 million Adults 18-49, 2.1 million Adults 18-34 and 2.6 million Persons 12-34

o Made Univision the #3 Network among Adults 18-34 and Adults 18-49, beating ABC, CBS, CW and all the cable networks

o Helped Univision take the #4 network spot for the night among Total Viewers 2+

  • The recently premiered crime series “Mujeres Asesinas 2” (Killer Women 2) already outperformed its previous season after only four airings (01/28/2010-02/25/2010), attracting more key viewers than the first four airings of the first season in 2009 (04/23/2009-05/14/2009):

o       Total Viewers 2+ (+9%, 3,983,000 vs. 3,659,000)

o       Adults 18-49 (+9%, 2,311,000 vs. 2,124,000)

o       Adults 18-34 (+11%, 1,352,000 vs. 1,213,000)

o       Persons 12-34 (+20%, 1,662,000 vs. 1,381,000)

  • Univision’s talk show “El Show de Cristina” (The Cristina Show) is generating more Total Viewers 2+ (+4%, 3,356,000 vs. 3,219,000), Adults 18-49 (+4%, 1,734,000 vs. 1,669,000), Adults 18-34 (+3%, 939,000 vs. 912,000) and Persons 12-34 (+11%, 1,126,000 vs. 1,018,000) in its Monday 10pm time period this February Sweep compared to the same period last year.

  • The 2010 February Sweep marks “El Show de Cristina’s” fourth consecutive sweep period of audience growth among young Persons 12-34.

Specials Highlights:

  • The three-hour broadcast of the 22nd Edition of “Premio Lo Nuestro” Latin Music Awards:

o       Reached 10.7 million Total Viewers 2+

o       Made Univision the #2 Network among all Adults 18-34 and Persons 12-34 and  #4 Network among all Total Viewers 2+ and Adults 18-49

o       Averaged more Hispanic Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the Golden Globe Awards, the EMMY Awards and the Annual Academy Awards

Source:  The Nielsen Company, NPM. February 2010 Sweep-To-Date (02/04/2010-02/28/2010) vs. February 2009 (03/05/2009-04/01/2009), M-Sat 8:00pm-11:00pm, Sun 7:00pm-11:00pm; Cristina airs M-F 10:00pm-11:00pm.  Premio Lo Nuestro reach based on Persons 2+, 6+ minute qualified audience.  Live+SD.

Local Market Highlights

Primetime

  • This sweep period, Univision performed strongly in primetime in the following markets:

o        #1 among Adults 18-34 in Los Angeles and Houston

o        #1 among Adults 18-49 in Houston

o        #1 among Persons 12-34 in Los Angeles, Houston and Dallas

o        #1 among Teens 12-17 in Houston

Local News

  • During the February 2010 Sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country by securing the #1 and #2 early evening newscast and late newscast among all Adults 18-34, regardless of language.
  • Univision stations delivered the #1 11pm (10pm Central) Late Local News, regardless of language, in the following markets:
    • Total Viewers 2+ in Los Angeles, Miami and Houston
    • Adults 18-49 in Los Angeles, Miami, Houston and Dallas
    • Adults 18-34 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
    • Adults 25-54 in Los Angeles, Miami and Houston
  • Univision stations delivered the #1 6pm (5pm Central) Early Local News, regardless of language, in the following markets:
    • Total Viewers 2+ in Miami, Houston and Dallas (tie)
    • Adults 18-49 in Los Angeles, Houston, Dallas, Phoenix and San Francisco (tie) and #2 in New York, Miami and Sacramento
    • Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
    • Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix

Source: The Nielsen Company, NSI Ratings (02/04/10-03/01/2010), Primetime is defined as Mon-Sun 7P-11pm, 7-10pm Central.  #1 station in the US ranking based on average impressions, Primetime (ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT. Late Local News is defined as newscasts with 11pm ET/PT start time; 10pm CT (includes regular newscasts only). Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 
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