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Cable News Ratings for Wednesday, March 3, 2010

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March 4th, 2010

Live + Same Day Cable News Daily Ratings for March 03, 2010

P2+ Total Day
FNC – 1,446,000 viewers
CNN – 451,000 viewers
MSNBC –392,000 viewers
CNBC - 203,000 viewers
HLN - 300,000 viewers

P2+ Prime Time
FNC – 2,685,000 viewers
CNN – 486,000 viewers
MSNBC –798,000 viewers
CNBC – 218,000 viewers
HLN –472,000 viewers

25-54 Total Day
FNC –357,000 viewers
CNN –121,000 viewers
MSNBC –111,000 viewers
CNBC – 61,000 viewers
HLN - 138,000 viewers

25-54 Prime Time
FNC – 638,000 viewers
CNN – 142,000 viewers
MSNBC –211,000 viewers
CNBC – 103,000 viewers
HLN – 173,000 viewers

35-64 Total Day
FNC – 692,000 viewers
CNN – 166,000 viewers
MSNBC – 176,000 viewers
CNBC – 102,000 viewers
HLN - 166,000 viewers

35-64 Prime Time
FNC –1,319,000 viewers
CNN – 192,000 viewers
MSNBC –362,000 viewers
CNBC – 109,000 viewers
HLN –235,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,156,000 viewers (419,000) (657,000)
American Morning- 344,000 viewers (109,000) (151,000)
Morning Joe- 379,000 viewers (129,000) (189,000)
Squawk Box- 159,000 viewers (48,000) (80,000)
Morning Express w/ Meade- 332,000 viewers (192,000) (193,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,702,000 viewers (672,000) (1,287,000)
Situation Room—602,000 viewers (145,000) (237,000)
Hardball w/ C. Matthews – 451,000 viewers (55,000) (155,000)
Fast Money —214,000 viewers (53,000) (97,000)
Prime News —196,000 viewers (62,000) (118,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,342,000 viewers (447,000) (1,020,000)
Situation Room—523,000 viewers (112,000) (169,000)
Ed Show —499,000 viewers (94,000) (243,000)
MadMoney — 162,000 viewers (57,000) (81,000)
Prime News – 178,000 viewers (79,000) (115,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,805,000 viewers (396,000) (888,000)
Situation Room – 422,000 viewers (91,000) (142,000)
Hardball w/ C. Matthews – 570,000 viewers (122,000) (246,000)
Kudlow Report – 151,000 viewers (a scratch w/23,000) (65,000)
Issues – 313,000 viewers (134,000) (183,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,580,000 viewers (895,000) (1,690,000)
Campbell Brown – 350,000 viewers (101,000) (126,000)
Countdown w/ K. Olbermann – 811,000 viewers (168,000) (376,000)
American Greed. – 139,000 viewers (a scratch w/50,000) (53,000)
Nancy Grace – 652,000 viewers (250,000) (355,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,379,000 viewers (539,000) (1,172,000)
Larry King Live —519,000 viewers (153,000) (221,000)
Rachel Maddow Show —976,000 viewers (223,000) (434,000)
American Greed — 314,000 viewers (142,000) (116,000)
Joy Behar – 426,000 viewers (98,000) (161,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,089,000 viewers (479,000) (1,088,000)
Anderson Cooper 360 — 589,000 viewers (171,000) (229,000)
Countdown w/ K. Olbermann – 609,000 viewers (242,000) (278,000)
American Greed – 200,000 viewers (117,000) (120,000)
Nancy Grace –372,000 viewers (188,000) (210,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,515,000 viewers (382,000) (803,000)
Anderson Cooper 360 – 452,000 viewers (171,000) (199,000)
Rachel Maddow Show —450,000 viewers (165,000) (211,000)
Mad Money – a scratch w/89,000 viewers (a scratch w/47,000) (a scratch w/46,000)
Showbiz Tonight-- 346,000 viewers (153,000) (180,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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