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CW's Dawn Ostroff "Hard To Envision Gossip Girl & 90210 Nielsen Numbers Going Up"

Categories: Broadcast TV

Written By

March 4th, 2010

Startling public honesty from the CW's Dawn Ostroff in an interview with The Live Feed:

THR: OK, but is there anything that can be done to give [Gossip Girl & 90210] even better ratings next year?

Ostroff: We haven't gotten into the conversations with the producers about what next year's shows are going to be. But I do think as more and more people are migrating to their DVR and streaming shows, I think it's going to be harder and harder to envision our Nielsen numbers going up.

I think that's the most surprising thing I've read from a network head in a public forum in the 2+ years we've been doing this site. It's one thing to think that, it's another thing to say it.

Contrast that with ABC's Steve McPherson who says precisely nothing, as is typical of these kinds of interviews.

Robert's already done other posts on the other Fox and NBC interviews and I'll let him do what he will for the CW & ABC interviews as well.

(134) Comments - Add Yours!

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  1. Tom

    Remember the NBC press releases claiming their web site is the most visited. It’s the new media rule: When you’re in last place claim your big on the Internet.

    (also see Fox’s Fringe comments)

  2. Tom

    Remember the NBC press releases claiming their web site is the most visited. It’s the new media rule: When you’re in last place claim your big on the Internet.

    (also see Fox’s Fringe comments)

  3. Tom

    Remember the NBC press releases claiming their web site is the most visited. It’s the new media rule: When you’re in last place claim your big on the Internet.

    (also see Fox’s Fringe comments)

  4. AO

    Ostroff: The intention was to get a broader scope of programming on the network so that not all of the shows we did were soap operas per se, but it wasn’t geared toward trying to bring men in.

    Whew! Some of the early comments were leading me to doubt Dawn’s commitment to avoiding male viewers, but she reaffirmed that goal nicely at the end.

  5. AO

    Ostroff: The intention was to get a broader scope of programming on the network so that not all of the shows we did were soap operas per se, but it wasn’t geared toward trying to bring men in.

    Whew! Some of the early comments were leading me to doubt Dawn’s commitment to avoiding male viewers, but she reaffirmed that goal nicely at the end.

  6. AO

    Ostroff: The intention was to get a broader scope of programming on the network so that not all of the shows we did were soap operas per se, but it wasn’t geared toward trying to bring men in.

    Whew! Some of the early comments were leading me to doubt Dawn’s commitment to avoiding male viewers, but she reaffirmed that goal nicely at the end.

  7. Frank

    Why does Les Moonves keep Dawn around? She’s totally clueless.

  8. Frank

    Why does Les Moonves keep Dawn around? She’s totally clueless.

  9. Frank

    Why does Les Moonves keep Dawn around? She’s totally clueless.

  10. graVatar (-I-)

    @ AO

    LMAO…
    Dawn O would do great on daytime programming for one of the big three..Her resume speaks volumes on her behalf as is..
    A shame as like most Americans I like an underdog..
    Dawn O M G!

  11. graVatar (-I-)

    @ AO

    LMAO…
    Dawn O would do great on daytime programming for one of the big three..Her resume speaks volumes on her behalf as is..
    A shame as like most Americans I like an underdog..
    Dawn O M G!

  12. Jenny

    Almost everybody wants Dawn fired, but yet she still has her job? Why is this?

  13. Jenny

    Almost everybody wants Dawn fired, but yet she still has her job? Why is this?

  14. graVatar (-I-)

    @ AO

    LMAO…
    Dawn O would do great on daytime programming for one of the big three..Her resume speaks volumes on her behalf as is..
    A shame as like most Americans I like an underdog..
    Dawn O M G!

  15. Jenny

    Almost everybody wants Dawn fired, but yet she still has her job? Why is this?

  16. Frank

    Dawn Ostroff, Jeff Zucker and Ben Silverman would make a perfect team! LOL!

  17. Frank

    Dawn Ostroff, Jeff Zucker and Ben Silverman would make a perfect team! LOL!

  18. Frank

    Dawn Ostroff, Jeff Zucker and Ben Silverman would make a perfect team! LOL!

  19. Tony

    Jenny says:
    March 4, 2010 at 9:44 pm
    Almost everybody wants Dawn fired, but yet she still has her job? Why is this?

    I would suggest there are many frustrated TV programmers on this website, Jenny

  20. Tony

    Jenny says:
    March 4, 2010 at 9:44 pm
    Almost everybody wants Dawn fired, but yet she still has her job? Why is this?

    I would suggest there are many frustrated TV programmers on this website, Jenny

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