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TV Ratings: American Idol Dominates; The Middle, Modern Family and Oprah Take a Dive

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March 4th, 2010

Scoreboard FOX CBS NBC ABC Uni CW
Rating: Adults 18-49 8.5/23 2.8/6 2.3/6 2.0/6 1.3/4 0.3/1
Rating: Adults 18-34 7.2/22 1.7/5 1.8/6 1.6/5 1.4/4 0.4/1
Total Viewers (million) 23.55 10.54 7.52 5.57 3.34 .77

FOX easily won the night as American Idol dominated.  It's 8.5/23 with adults 18-49 between 8-10p outpaced the combined competition.

CBS's Wednesday comedy block suffered with The New Adventures of Old Christine down 26% from its last new episode and Gary Unmarried was down 17%.  Criminal Minds fared much better, down only 3% from its last original outing.  CSI:NY was down 9% as Law & Order: SVU gave it much more of a run for the money than The Jay Leno Show ever did, and NBC rose from the cellar to take third place for the night.

ABC had a bad night with The Middle down 28% from its last original outing, and Modern Family down 15%. Cougar Town was down 11%.  With a 1.3 adults 18-49 rating, the Oprah Winfrey Oscar Special was 19% lower than Ugly Betty's last original episode in the time slot.   The daytime Queen held no sway in primetime last night.

I'd expect things will improve for The Middle and CBS's 8pm comedy block next week as Human Target takes the 8-9pm hour back from American Idol.

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX American Idol 8.3/23 23.24
CBS New Adventures of Old Christine 1.7/5 5.95
ABC Modern Family (R) 1.7/5 5.18
NBC Mercy 1.6/5 6.04
CW Life Unexpected (R) 0.5/1 1.05
8:30 ABC The Middle 2.1/6 6.02
CBS Gary Unmarried 2.0/5 6.02
9:00 FOX American Idol 8.7/22 23.85
CBS Criminal Minds 3.6/9 13.18
ABC Modern Family 3.5/9 8.08
NBC Law & Order: Special Victims Unit 2.5/6 7.47
CW Gossip Girl (R) 0.2/1 0.48
9:30 ABC Cougar Town 2.4/6 5.39
10:00 CBS CSI: NY 3.1/9 12.45
NBC Law & Order: Special Victims Unit 3.0/9 9.04
ABC Oprah Winfrey Oscar Special 1.3/4 4.37

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(508) Comments - Add Yours!

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  1. tvfan

    great night for A.I

  2. Greg Chenoweth

    NBC’s ratings for the 10 p.m. hour have improved all week with no Jay Leno Show airing. Oh, wait a minute. It wasn’t about the ratings was it? It was because it was more profitable, just like the Olympics.

  3. tvfan

    great night for A.I

  4. Greg Chenoweth

    NBC’s ratings for the 10 p.m. hour have improved all week with no Jay Leno Show airing. Oh, wait a minute. It wasn’t about the ratings was it? It was because it was more profitable, just like the Olympics.

  5. John

    The Middle will bounce back, that wasn’t the strongest of episodes last night, felt kind of forced and not up to the usual writing.

  6. Silly Greg Chenoweth, the Olympics were never about profit, they were about corporate ego building (or reputation, take your pick).

  7. John

    The Middle will bounce back, that wasn’t the strongest of episodes last night, felt kind of forced and not up to the usual writing.

  8. Silly Greg Chenoweth, the Olympics were never about profit, they were about corporate ego building (or reputation, take your pick).

  9. ken

    Hmmm, SVU gave CSI NY a run for it’s money, is this a one shot deal because of it’s Olympic promotion or is this a contest to be watched for the rest of the season.

  10. Julia

    I guess taking time off for the Olympics didn’t help anyone. CBS and ABC were holding up pretty decently against Idol prior to their breaks.

  11. DenverDean

    So 12.78M for MF, but surrounded by two 5-6M shows? The one of the most bizarre increases and then drop-offs I’ve seen in some time. Nice to see Ocra in last.

  12. rob

    Im guessing Modern Family total viewers are wrong. Looks a little high. Its still strong. Cougar Town still losing its lead-in. The Middle is still doing ok! Thank God Idol is only an hour next week so everything should bounce back to normal.

    Why the hell did ABC promote that Oprah garbage special soo much if it gets worse numbers than Ugly Betty? Considering The Middle barely got any promotion, it did well.

    WOW L&O was neck and nech with CSI:NY.

  13. Anonymous

    Not surprising considering the performance nights are more watched than the result shows of American which are normally up again ABC’s comedy block.

    and I might be mistaken but didn’t Modern Family’s total viewers actually go up about 2 million compared to the last new episode?

  14. ken

    Hmmm, SVU gave CSI NY a run for it’s money, is this a one shot deal because of it’s Olympic promotion or is this a contest to be watched for the rest of the season.

  15. I guess taking time off for the Olympics didn’t help anyone. CBS and ABC were holding up pretty decently against Idol prior to their breaks.

  16. DenverDean

    So 12.78M for MF, but surrounded by two 5-6M shows? The one of the most bizarre increases and then drop-offs I’ve seen in some time. Nice to see Ocra in last.

  17. rob

    Im guessing Modern Family total viewers are wrong. Looks a little high. Its still strong. Cougar Town still losing its lead-in. The Middle is still doing ok! Thank God Idol is only an hour next week so everything should bounce back to normal.

    Why the hell did ABC promote that Oprah garbage special soo much if it gets worse numbers than Ugly Betty? Considering The Middle barely got any promotion, it did well.

    WOW L&O was neck and nech with CSI:NY.

  18. Tony

    Not surprising considering the performance nights are more watched than the result shows of American which are normally up again ABC’s comedy block.

    and I might be mistaken but didn’t Modern Family’s total viewers actually go up about 2 million compared to the last new episode?

  19. The Daw

    Why was comedy down so much overall?

  20. The Daw

    Why was comedy down so much overall?

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