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Cable News Ratings for Thursday, March 4, 2010

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March 5th, 2010

Live + Same Day Cable News Daily Ratings for March 04, 2010

P2+ Total Day
FNC – 1,406,000 viewers
CNN – 405,000 viewers
MSNBC –384,000 viewers
CNBC - 237,000 viewers
HLN - 297,000 viewers

P2+ Prime Time
FNC – 2,880,000 viewers
CNN – 649,000 viewers
MSNBC –850,000 viewers
CNBC – 382,000 viewers
HLN –546,000 viewers

25-54 Total Day
FNC –372,000 viewers
CNN –107,000 viewers
MSNBC –103,000 viewers
CNBC – 65,000 viewers
HLN - 135,000 viewers

25-54 Prime Time
FNC – 707,000 viewers
CNN – 163,000 viewers
MSNBC –223,000 viewers
CNBC – 116,000 viewers
HLN – 175,000 viewers

35-64 Total Day
FNC – 693,000 viewers
CNN – 170,000 viewers
MSNBC – 180,000 viewers
CNBC – 120,000 viewers
HLN - 148,000 viewers

35-64 Prime Time
FNC –1,404,000 viewers
CNN – 251,000 viewers
MSNBC –411,000 viewers
CNBC – 192,000 viewers
HLN –238,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,204,000 viewers (404,000) (707,000)
American Morning- 295,000 viewers (85,000) (139,000)
Morning Joe- 399,000 viewers (109,000) (194,000)
Squawk Box- 187,000 viewers (67,000) (110,000)
Morning Express w/ Meade- 354,000 viewers (208,000) (216,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,498,000 viewers (745,000) (1,301,000)
Situation Room—445,000 viewers (89,000) (172,000)
Hardball w/ C. Matthews – 496,000 viewers (77,000) (200,000)
Fast Money —208,000 viewers (a scratch w/43,000) (112,000)
Prime News —146,000 viewers (a scratch w/35,000) (a scratch w/47,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,306,000 viewers (507,000) (1,064,000)
Situation Room—549,000 viewers (123,000) (193,000)
Ed Show —515,000 viewers (101,000) (236,000)
MadMoney — 141,000 viewers (a scratch w/44,000) (83,000)
Prime News – 133,000 viewers (43,000) (64,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,124,000 viewers (534,000) (1,021,000)
Situation Room – 580,000 viewers (104,000) (193,000)
Hardball w/ C. Matthews – 501,000 viewers (115,000) (230,000)
Kudlow Report – a scratch w/117,000 viewers (a scratch w/30,000) (57,000)
Issues – 314,000 viewers (102,000) (150,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,624,000 viewers (995,000) (1,813,000)
Campbell Brown – 591,000 viewers (152,000) (217,000)
Countdown w/ K. Olbermann – 942,000 viewers (219,000) (443,000)
Bio: Bill Gates – 183,000 viewers (92,000) (98,000)
Nancy Grace – 676,000 viewers (185,000) (269,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,811,000 viewers (655,000) (1,351,000)
Larry King Live —721,000 viewers (167,000) (281,000)
Rachel Maddow Show —1,001,000 viewers (243,000) (471,000)
Boomers! — 505,000 viewers (130,000) (251,000)
Joy Behar – 530,000 viewers (112,000) (213,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,181,000 viewers (465,000) (1,033,000)
Anderson Cooper 360 — 634,000 viewers (171,000) (255,000)
Countdown w/ K. Olbermann – 605,000 viewers (206,000) (316,000)
Boomers! – 457,000 viewers (125,000) (227,000)
Nancy Grace –462,000 viewers (235,000) (250,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,418,000 viewers (354,000) (716,000)
Anderson Cooper 360 – 535,000 viewers (202,000) (255,000)
Rachel Maddow Show —439,000 viewers (168,000) (217,000)
Mad Money – a scratch w/114,000 viewers (57,000) (67,000)
Showbiz Tonight-- 295,000 viewers (158,000) (129,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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