Updated: Leno Wins Again on Thursday Night

Categories: Late Night TV Ratings

Written By

March 5th, 2010

Jay Leno's ratings are starting to settle in and last night's The Tonight Show led Letterman with 3.8/10  household rating share in the overnights vs. The Late Show's 3.3/9, so the household rating gap is narrowing.

In the  25  local markets with local People Meters, Leno maintained a wide margin, with a 1.6 in adults 18-49 vs. a 0.9 for Letterman.   We should see the "fast national" numbers measuring a wider section than those 25 markets later today.

Update: Not much of a drop in the Fast National ratings though notably Letterman went up by two ticks vs. the local People Meters in adults 18-49, while Leno went down a tick.

In Late-Night Fast Nationals Thursday Night:

  • "The Tonight Show with Jay Leno" (1.5 rating in adults 18-49) led the time period over CBS's "Late Show with David Letterman" (1.1) and ABC's "Nightline (1.1) in fast  national "live plus same day" ratings from Nielsen Media Research.  The "Tonight" margin over "Late Show" in fast-national adult 18-49 rating is 36 percent.
  • Thursday's "Tonight" matched its Wednesday rating in adults 18-49 (1.5) and finished within a tenth of a point of its Monday and Tuesday result (1.6 each night in fast nationals).
  • In total viewers in the fast nationals, “The Tonight Show with Jay Leno” (5.1 million) ranked #1 among the major networks in the time period over "Late Show" (3.9 million) and "Nightline" (3.6 million).  The "Tonight" margin over "Late Show" in total viewers in these fast-national results is 29 percent.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (0.6 in adults 18-49) tied CBS's "Late Late Show with Craig Ferguson" (0.6) in these fast nationals.  In total viewers, "Late Night" (1.8 million viewers overall) trailed "Late Late Show" (1.9 million).
 
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