TV Ratings: Fox Wins The Night; But Office, Marriage Ref Win Their Hours In Adults 18-49
Of course American Idol lifted Fox to the overall win Thursday for adults 18-49, but The Office & The Marriage Ref topped the adults 18-49 ratings from 9-11pm.
American Idol’s 6.5 adults 18-49 rating was enough to swamp the rest of the competition on Thursday night. It was down 8% from the comparable Thursday night last season (2/26/09). Overall, American Idol is down just 5% in adults 18-49 so far this season. Kitchen Nightmares slipped just a bit (3%) from last week to a 3.3 rating.
A special one hour The Office put an adults 18-49 beatdown on the competition at 9pm, up 27% over 2/11 to a 4.7 rating. It was the first time that The Office beat an original episode of Grey’s Anatomy in adults 18-49.
That likely gave The Marriage Ref a nice boost, as its regular timeslot premiere scored a 3.4 rating, winning the 10pm hour. Earlier in the night, Community (2.3 rating) and Parks & Recreation (2.3 rating, matching a season high) were both flat vs. their last originals on 2/11. Besides Winter Olympics weeks, it was NBC’s top 18-49 rated Thursday of the season.
At 9pm, Grey’s Anatomy was up 8% (vs. 2/18) to a 4.0 rating, likely as some Olympics viewers returned, but Private Practice may have been hurt more by Marriage Ref, it fell 4% to a 2.7 rating, it’s lowest original episode rating on a Thursday.
Free of competition from the Olympics, Survivor recovered a bit (+3%) to a 3.8 rating. CSI got a big bounce, up 16% (vs. 2/4) to a 3.7 rating. The Mentalist also seemed hurt by Marriage Ref, falling 14% (vs. 2/11) to a 3.2 rating.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CBS||Survivor: Heroes v. Villains||3.7||11||12.401|
|ABC||Grey’s Anatomy (repeat)||1.1||3||4.794|
|CW||The Vampire Diaries (repeat)||0.8||2||1.787|
|CBS||Survivor: Heroes v. Villains||4.0||11||12.983|
|NBC||Parks & Recreation||2.3||6||4.643|
|ABC||Grey’s Anatomy (repeat)||1.3||4||5.298|
|CW||The Vampire Diaries (repeat)||0.7||2||1.603|
|10:00||NBC||The Marriage Ref||3.7||10||8.059|
|10:30||NBC||The Marriage Ref||3.2||9||7.355|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
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