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TV Ratings: Academy Awards Up Over 2009

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Written By

March 7th, 2010


Due to the nature of live programming the ratings for ABC (Barbara Walters Special, Oscars Red Carpet, 82nd Academy of Awards) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard ABC FOX CBS Uni NBC
Adults 18-49: rating/Share 10.2/26 2.0/5 1.7/4 1.5/4 1.2/3
Adults 18-34: Rating/Share 8.3/24 1.9/6 1.1/3 1.5/4 0.9/3
Total Viewers (million) 33.723 4.315 6.371 4.034 4.030


The primetime portion (8:30-11:39pm) of the 82nd Academy Awards scored a 12.5 adults 18-49 rating in the fast affiliate ratings, that's almost 12% above the 11.2 rating in the fast affiliate ratings for the primetime portion of the 2009 telecast. ABC averaged a 10.2 adults 18-49 rating for the night, up 6% over the 9.6 rating for Academy Awards night last year. Those results will certainly be adjusted, likely substantially, in the final ratings.

We expect to see time zone adjusted ratings (likely very close to the final ratings) for the Academy Awards sometime after 3pm Eastern time today. The 2009 Academy Awards scored a 12.1 adults 18-49 rating and averaged 36.3 million viewers in the final ratings.

For some historical perspective, here is the Academy Awards ratings and viewership history.

Here is some information for the Oscars based on the Household Metered Market ratings in 56 U.S. markets:

  • Academy Awards Average: From 8:30-11:39pm (the Nielsen end-time is based on the conclusion of the final national commercial spot in the program), the 82nd Annual Academy Awards telecast averaged a 26.5 Household rating, 40 share in the overnight Metered Markets.
  • Top 5 Metered Markets: The Top 5 highest-rated markets for the 2010 Academy Awards telecast were Chicago (37.6 rating), West Palm (33.3 rating), Boston (33.2 rating), Kansas City (32.8 rating) and San Francisco (31.8 rating).

In non-movie star television, 60 Minutes averaged a 1.0 adults 18-49 rating and The Amazing Race was down 19% from last week to a 2.6 adults 18-49 rating rating, both were season lows.  Dateline: NBC was up 44% (from 1/31/10) to a 1.3 rating. The Bad Boys II movie averaged a 1.1 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC The Barbara Walters Special 4.9 15 19.245
NBC Dateline NBC 1.2 4 5.545
CBS 60 Minutes Presents: Blood Brothers 0.9 3 5.392
FOX Til Death 0.9 3 2.334
7:30 ABC The Barbara Walters Special 5.8 17 22.705
NBC Dateline NBC 1.3 4 5.602
FOX Til Death 1.1 3 2.774
CBS 60 Minutes Presents: Blood Brothers 1.0 3 5.768
8:00 ABC Oscars Red Carpet 8.9 23 31.603
CBS The Amazing Race 2.6 7 8.191
FOX The Simpsons (repeat) 2.0 5 4.682
NBC Dateline NBC 1.4 4 6.103
8:30 ABC 82nd Academy Awards 12.9 30 42.111
CBS The Amazing Race 2.6 6 7.917
FOX The Simpsons (repeat) 2.2 5 4.983
NBC Bad Boys II (movie) 0.8 2 2.587
9:00 ABC 82nd Academy Awards 12.9 30 41.699
FOX Family Guy (repeat) 2.7 6 5.585
CBS Undercover Boss (repeat) 1.8 4 5.904
NBC Bad Boys II (movie) 1.0 2 2.887
9:30 ABC 82nd Academy Awards 12.8 29 40.323
FOX Family Guy (repeat) 2.8 6 5.532
CBS Undercover Boss (repeat) 2.3 5 7.083
NBC Bad Boys II (movie) 1.1 3 2.996
10:00 ABC 82nd Academy Awards 12.4 30 37.844
CBS Cold Case (repeat) 1.3 3 5.287
NBC Bad Boys II (movie) 1.3 3 3.217
10:30 ABC 82nd Academy Awards 11.3 30 34.254
CBS Cold Case (repeat) 1.4 4 5.422
NBC Bad Boys II (movie) 1.3 3 3.305

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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