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Cable News Ratings for Friday, March 5, 2010

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March 8th, 2010

Live + Same Day Cable News Daily Ratings for March 05, 2010

P2+ Total Day
FNC – 1,368,000 viewers
CNN – 397,000 viewers
MSNBC –359,000 viewers
CNBC - 193,000 viewers
HLN - 291,000 viewers

P2+ Prime Time
FNC – 2,619,000 viewers
CNN – 485,000 viewers
MSNBC –778,000 viewers
CNBC – 147,000 viewers
HLN –424,000 viewers

25-54 Total Day
FNC –351,000 viewers
CNN –108,000 viewers
MSNBC –105,000 viewers
CNBC – 59,000 viewers
HLN - 146,000 viewers

25-54 Prime Time
FNC – 606,000 viewers
CNN – 104,000 viewers
MSNBC –215,000 viewers
CNBC – 80,000 viewers
HLN – 133,000 viewers

35-64 Total Day
FNC – 683,000 viewers
CNN – 160,000 viewers
MSNBC – 176,000 viewers
CNBC – 99,000 viewers
HLN - 153,000 viewers

35-64 Prime Time
FNC –1,229,000 viewers
CNN – 180,000 viewers
MSNBC –367,000 viewers
CNBC – 98,000 viewers
HLN –178,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,155,000 viewers (389,000) (682,000)
American Morning- 333,000 viewers (105,000) (159,000)
Morning Joe- 373,000 viewers (116,000) (208,000)
Squawk Box- 195,000 viewers (54,000) (100,000)
Morning Express w/ Meade- 325,000 viewers (200,000) (190,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,648,000 viewers (674,000) (1,282,000)
Situation Room—529,000 viewers (108,000) (165,000)
Hardball w/ C. Matthews – 424,000 viewers (78,000) (162,000)
Fast Money (5:00 – 5:30pm) —215,000 viewers (a scratch w/43,000) (81,000)
Options Action (5:30 – 6:00pm) —166,000 viewers (58,000) (81,000)
Prime News —176,000 viewers (74,000) (83,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,116,000 viewers (484,000) (957,000)
Situation Room—482,000 viewers (124,000) (156,000)
Ed Show —463,000 viewers (105,000) (226,000)
MadMoney — 199,000 viewers (59,000) (119,000)
Prime News – 213,000 viewers (89,000) (123,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,899,000 viewers (479,000) (890,000)
Situation Room – 475,000 viewers (118,000) (174,000)
Hardball w/ C. Matthews – 531,000 viewers (143,000) (266,000)
Kudlow Report – 169,000 viewers (a scratch w/49,000) (98,000)
Issues – 249,000 viewers (130,000) (125,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,477,000 viewers (883,000) (1,686,000)
Campbell Brown – 448,000 viewers (86,000) (174,000)
Countdown w/ K. Olbermann – 863,000 viewers (251,000) (418,000)
As Seen On TV – 127,000 viewers (76,000) (72,000)
Nancy Grace – 593,000 viewers (179,000) (229,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,512,000 viewers (498,000) (1,145,000)
Larry King Live —484,000 viewers (105,000) (161,000)
Rachel Maddow Show —908,000 viewers (202,000) (414,000)
American Greed — 185,000 viewers (87,000) (126,000)
Joy Behar – 448,000 viewers (101,000) (157,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,865,000 viewers (438,000) (856,000)
Anderson Cooper 360 — 524,000 viewers (121,000) (205,000)
Countdown w/ K. Olbermann – 560,000 viewers (192,000) (270,000)
Business Model – 128,000 viewers (78,000) (96,000)
Nancy Grace –263,000 viewers (128,000) (165,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,416,000 viewers (394,000) (704,000)
Anderson Cooper 360 – 379,000 viewers (129,000) (186,000)
Rachel Maddow Show —456,000 viewers (150,000) (232,000)
Mad Money – a scratch w/85,000 viewers (a scratch w/49,000) (59,000)
Showbiz Tonight-- 336,000 viewers (172,000) (131,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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