For the week of February 15-21, USA Network saw it largest percentage increases ever over the Live+SD (live plus same day DVR) numbers it has ever seen when compared to the Live+7 (live plus seven days of DVR viewing). Here are the results for Psych and Burn Notice (White Collar didn't air that week due to the Westminster Dog Show).
Adults 18-49: Jumped +74% from Live+SD to Live+7 -- from 1,299,000 to 2,259.000 That's almost 1MM additional 18-49s gained (960,000).
Adults 25-54: +77% lift, 1,278,000 to 2,261,000. Again, almost 1MM viewers gained (983,000).
P2+ (Total viewers) also saw a big increase of 59% from 2,935,000 to 4,653,000. Over 1.7MM more people watched this episode than first noted with Live+Same data.
We've noted that Psych recently has bounced around with adults 18-49 ratings every other week from a 1.0 rating (~1.32 million) to a 1.3 rating (1.7 million). At some point I'll try to compare the Live+7 numbers and see if it levels out.
Adults 18-49: Increased +63% from Live+SD to Live+7 -- 1,874,000 to 3,047,000. Burn Notice's audience grew by almost 1.2MM P18-49 (1,173,000). Another way to see this data is that Burn Notice had more P18-49 viewers watching the day after it originally aired than most original shows deliver on cable for all viewing, Live + DVRd.
Adults 25-54: +64%, 1,927,000 to 3169, 1.24MM more viewers.
P2+: +49%, 4,117,000 to 6,140,000 more than 2MM more viewers.
All numbers ©2010 The Nielsen Company. All Rights Reserved.
Niceeee!
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Niceeee!
))))
Do advertisers really care for these numbers? Since nobody is watching the commercials during these, does it really matter to them?
Do advertisers really care for these numbers? Since nobody is watching the commercials during these, does it really matter to them?
Seriously…. who watches live tv anymore.
Seriously…. who watches live tv anymore.
Andy, pretty much all the information we have ever seen indicates that Live+Same Day ratings (which is whats initially reported everywhere) correspond pretty closely with C+3 day commercial ratings, which is what advertising rates are based on, and that Live+7 ratings, like those in this post, have little or no effect on the revenues for a show.
Edit: Andy #2, 2/3 of the US households do not have a DVR. They watch live TV.
Andy, pretty much all the information we have ever seen indicates that Live+Same Day ratings (which is whats initially reported everywhere) correspond pretty closely with C+3 day commercial ratings, which is what advertising rates are based on, and that Live+7 ratings, like those in this post, have little or no effect on the revenues for a show.
Edit: Andy #2, 2/3 of the US households do not have a DVR. They watch live TV.
Oh alright, nice thanks Bill.
Oh alright, nice thanks Bill.
So are all dvr’s counted or is only Tivo counted?
So are all dvr’s counted or is only Tivo counted?
Jake, all DVR viewing by the ~20,000 households that are Nielsen families is measured.
If you’re not in a Nielsen family, as always, your TV viewing is not measured.
Jake, all DVR viewing by the ~20,000 households that are Nielsen families is measured.
If you’re not in a Nielsen family, as always, your TV viewing is not measured.
Wow, that’s disappointing.
Wow, that’s disappointing.
Bill Gorman, you used to post the numbers on the series dvd sells, but I guess nobody really cared and you don’t post them anymore. Is there any way you can give me the name of any website that posts it? It’s so difficult to find this numbers!!
Bill Gorman, you used to post the numbers on the series dvd sells, but I guess nobody really cared and you don’t post them anymore. Is there any way you can give me the name of any website that posts it? It’s so difficult to find this numbers!!
Jake,
If you aren’t one of the Nielsen’s “Chosen” you are pretty much worthless to them. I don’t like it, but I have no say in the matter to begin with so I’ll just leave it at that.
Jake,
If you aren’t one of the Nielsen’s “Chosen” you are pretty much worthless to them. I don’t like it, but I have no say in the matter to begin with so I’ll just leave it at that.