USA Network's Scripted Shows Burn Notice And Psych See Huge DVR Gains During Olympics

Categories: Network TV Press Releases

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March 8th, 2010

For the week of February 15-21, USA Network saw it largest percentage increases ever over the Live+SD  (live plus same day DVR) numbers it has ever seen when compared to the Live+7 (live plus seven days of DVR viewing).  Here are the results for Psych and Burn Notice (White Collar didn't air that week due to the Westminster Dog Show).

Psych

Adults 18-49:  Jumped +74% from Live+SD  to Live+7 -- from 1,299,000 to 2,259.000  That's almost 1MM additional 18-49s gained (960,000).

Adults 25-54: +77% lift, 1,278,000 to 2,261,000. Again, almost 1MM viewers gained (983,000).

P2+ (Total viewers) also saw a big increase of 59% from 2,935,000 to 4,653,000.  Over 1.7MM more people watched this episode than first noted with Live+Same data.

We've noted that Psych recently has bounced around  with adults 18-49 ratings every other week from a 1.0 rating (~1.32 million) to a 1.3 rating (1.7 million).  At some point I'll try to compare the Live+7 numbers and see if it levels out.

Burn Notice

Adults 18-49:  Increased +63% from Live+SD to Live+7 -- 1,874,000 to 3,047,000.  Burn Notice's audience grew by almost 1.2MM P18-49 (1,173,000).  Another way to see this data is that Burn Notice had more P18-49 viewers watching the day after it originally aired than most original shows deliver on cable for all viewing, Live + DVRd.

Adults 25-54: +64%, 1,927,000 to 3169, 1.24MM more viewers.

P2+: +49%, 4,117,000 to 6,140,000 more than 2MM more viewers.

All numbers ©2010 The Nielsen Company. All Rights Reserved.

 
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