For the week of February 15-21, USA Network saw it largest percentage increases ever over the Live+SD (live plus same day DVR) numbers it has ever seen when compared to the Live+7 (live plus seven days of DVR viewing). Here are the results for Psych and Burn Notice (White Collar didn't air that week due to the Westminster Dog Show).
Adults 18-49: Jumped +74% from Live+SD to Live+7 -- from 1,299,000 to 2,259.000 That's almost 1MM additional 18-49s gained (960,000).
Adults 25-54: +77% lift, 1,278,000 to 2,261,000. Again, almost 1MM viewers gained (983,000).
P2+ (Total viewers) also saw a big increase of 59% from 2,935,000 to 4,653,000. Over 1.7MM more people watched this episode than first noted with Live+Same data.
We've noted that Psych recently has bounced around with adults 18-49 ratings every other week from a 1.0 rating (~1.32 million) to a 1.3 rating (1.7 million). At some point I'll try to compare the Live+7 numbers and see if it levels out.
Adults 18-49: Increased +63% from Live+SD to Live+7 -- 1,874,000 to 3,047,000. Burn Notice's audience grew by almost 1.2MM P18-49 (1,173,000). Another way to see this data is that Burn Notice had more P18-49 viewers watching the day after it originally aired than most original shows deliver on cable for all viewing, Live + DVRd.
Adults 25-54: +64%, 1,927,000 to 3169, 1.24MM more viewers.
P2+: +49%, 4,117,000 to 6,140,000 more than 2MM more viewers.
All numbers ©2010 The Nielsen Company. All Rights Reserved.
