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Cable News Ratings for Monday, March 8, 2010

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March 9th, 2010

Live + Same Day Cable News Daily Ratings for March 08, 2010

P2+ Total Day
FNC – 1,401,000 viewers
CNN – 425,000 viewers
MSNBC –379,000 viewers
CNBC - 215,000 viewers
HLN - 317,000 viewers

P2+ Prime Time
FNC – 2,863,000 viewers
CNN – 651,000 viewers
MSNBC –930,000 viewers
CNBC – 308,000 viewers
HLN –544,000 viewers

25-54 Total Day
FNC –362,000 viewers
CNN –121,000 viewers
MSNBC –117,000 viewers
CNBC – 67,000 viewers
HLN - 143,000 viewers

25-54 Prime Time
FNC – 741,000 viewers
CNN – 189,000 viewers
MSNBC –261,000 viewers
CNBC – 116,000 viewers
HLN – 186,000 viewers

35-64 Total Day
FNC – 676,000 viewers
CNN – 184,000 viewers
MSNBC – 192,000 viewers
CNBC – 109,000 viewers
HLN - 178,000 viewers

35-64 Prime Time
FNC –1,317,000 viewers
CNN – 921,000 viewers
MSNBC –460,000 viewers
CNBC – 166,000 viewers
HLN –274,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,144,000 viewers (350,000) (669,000)
American Morning- 323,000 viewers (132,000) (159,000)
Morning Joe- 331,000 viewers (121,000) (198,000)
Squawk Box- 194,000 viewers (79,000) (114,000)
Morning Express w/ Meade- 324,000 viewers (191,000) (191,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,775,000 viewers (714,000) (1,302,000)
Situation Room—508,000 viewers (112,000) (190,000)
Hardball w/ C. Matthews – 523,000 viewers (111,000) (211,000)
Fast Money—271,000 viewers (54,000) (122,000)
Prime News —240,000 viewers (79,000) (126,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,477,000 viewers (526,000) (1,107,000)
Situation Room—467,000 viewers (134,000) (204,000)
Ed Show —590,000 viewers (134,000) (282,000)
MadMoney — 225,000 viewers (79,000) (132,000)
Prime News – 260,000 viewers (89,000) (172,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,140,000 viewers (523,000) (1,032,000)
Situation Room – 419,000 viewers (77,000) (159,000)
Hardball w/ C. Matthews – 659,000 viewers (184,000) (336,000)
Kudlow Report – 143,000 viewers (58,000) (64,000)
Issues – 385,000 viewers (112,000) (203,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,867,000 viewers (1,080,000) (1,835,000)
Campbell Brown – 532,000 viewers (131,000) (225,000)
Countdown w/ K. Olbermann – 1,243,000 viewers (318,000) (635,000)
Boomers! – 326,000 viewers (113,000) (176,000)
Nancy Grace – 695,000 viewers (201,000) (315,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,568,000 viewers (629,000) (1,170,000)
Larry King Live —814,000 viewers (271,000) (411,000)
Rachel Maddow Show —985,000 viewers (253,000) (450,000)
Boomers! — 326,000 viewers (113,000) (176,000)
Joy Behar – 521,000 viewers (147,000) (234,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,149,000 viewers (510,000) (940,000)
Anderson Cooper 360 — 607,000 viewers (164,000) (237,000)
Countdown w/ K. Olbermann – 560,000 viewers (212,000) (295,000)
Bio: JW Marriott – 273,000 viewers (123,000) (148,000)
Nancy Grace –447,000 viewers (221,000) (286,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,665,000 viewers (463,000) (873,000)
Anderson Cooper 360 – 462,000 viewers (120,000) (205,000)
Rachel Maddow Show —323,000 viewers (108,000) (189,000)
Mad Money – a scratch w/116,000 viewers (a scratch w/48,000) (70,000)
Showbiz Tonight-- 399,000 viewers (193,000) (245,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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