TNT enjoyed another strong week with the network’s target demo, ranking as ad-supported cable’s #1 network in total day delivery of adults 25-54 (639,000).
Demonstrating the passion and devotion of its fans, TNT's Men of a Certain Age more than doubled its Feb. 15 delivery of adults 18-49 when time-shifted viewing is factored in. In that demo, the show grew 105% to 1.4 million in a comparison of Live + 7 to Live viewing, while adults 25-54 grew 90% to 1.7 million and total viewers grew 73% to 3.1 million. (Final Live + 7 data for the first-season finale for Men of a Certain Age, as well as the first season overall, will be available next week.)
With Live + 7 data now in for the week of Feb. 15, the numbers are in for the second-season finale of TNT’s hit series Leverage. And the results prove it to be a resounding success, with the episode delivering 4.2 million viewers (up 70% over Live), 1.7 million adults 18-49 (up 76%) and 2.2 million adults 25-54 (up 78%).
With all Live + 7 data now included, Leverage averaged 4.5 million for its entire second season, up 13% over the first season. It also delivered 1.8 million adults 18-49 (up 2%) and 2.2 million adults 25-54 (up 2%).
Leverage’s overall time-shifted viewing lift for the season was 58% among total viewers, 74% among adults 18-49 and 67% among adults 25-54, when comparing Live + 7 to Live viewing.
TNT’s Southland got off to a solid start with an all-new episode Tuesday night, attracting 2.5 million viewers and garnering a strong 1.3 million adults 18-49 and 1.4 million adults 25-54. It was the first of six never-before-seen episodes TNT will premiere Tuesday nights in March and April.
TNT’s 2009-10 NBA regular-season coverage continues to experience growth, averaging a 1.2 national household rating, up 9% over the first 39 games of the 2008-09 NBA season (1.1 national household rating). In addition, total viewers are up 6% (1,852,000 vs. 1,754,000), while households are up 7% (1,406,000 vs. 1,316,000).
Source: Nielsen Media Research, Live + Same Day data. 2009-2010 NBA Regular Season on TNT through 41 games, 10/27/09 - 03/04/10 vs. 39 games in 10/28/08 - 03/05/09.
TBS scored a primetime victory for the week, ranking as ad-supported cable’s #1 network among adults 18-34 (674,000).
TBS’s success for the week was driven by movies and sitcoms. The network scored all Top 10 movie telecasts for the week among adults 18-34, with the Will Farrell comedy Old School topping the list. TBS also scored the Top 16 sitcom telecasts among adults 18-34, with The Office leading the pack.
Tyler Perry’s House of Payne returned with two new episodes Wednesday night, delivering an outstanding 2.7 million viewers.
TBS’s Lopez Tonight scored strong numbers with its weeklong collection of Best Picture nominee parodies by members of the Jersey Shore cast. Returning from its Olympic hiatus, the late-night hit averaged 1 million viewers, up 5% compared to the week prior to the Olympics, and 633,000 adults 18-49, up 11%. Lopez Tonight’s growth came in a week with heavy competition, including the return of Jay Leno to late night.
Continuing to attract viewers by across-the-board double-digit increases vs. the previous year, Adult Swim ranked #1 across March 1-7, 2010 for total day delivery of adults 18-34 (522,000, up +14%), adults 18-24 (292,000, up +20%), men 18-34 (291,000, up +11%) and men 18-24 (175,000, up +18%). Also, Adult Swim ranked #1 for total day delivery of adults 18-49 (698,000, up +15%).
Adult Swim’s one-hour original special Freaknik: The Musical (Sunday, 11:30 p.m. – 12:30 a.m.) premiered as the most-watched telecast in its timeslot on all ad-supported cable among young adults, young men and young women. Compared to the same 2009 time period, adults 18-34 delivery (797,000) grew by 10%, adults 18-24 (508,000) grew by 14%, adults 18-49 (1,042,000) grew by 7%, women 18-34 (376,000) grew by 23%, women 18-24 (248,000) grew by 47% and women 18-49 (497,000) grew by 29%.
Overall for the week, Adult Swim telecasts—including Family Guy, Robot Chicken, Freaknik: The Musical, Aqua Teen Hunger Force and King of the Hill—accounted for 20 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.
Riding the success of its original series lineup, truTV once again ranked among ad-supported cable’s Top 10 networks for the week among men 18-49 (275,000).
Operation Repo ranked among cable’s Top 5 entertainment programs in its Monday 9 p.m. timeslot among total viewers (1.9 million); adults 18-34 (472,000); adults 18-49 (953,000); men18-34 (273,000); men 18-49 (596,000).
The Smoking Gun Presents: World’s Dumbest… continued to be a hit with young men last week, ranking among cable’s Top 5 entertainment programs in its Thursday 9 p.m. timeslot among men 18-34 (187,000).
Cartoon Network’s original animated series, Chowder (Thursday, 8 p.m.) and The Marvelous Misadventures of Flapjack (Thursday, 8:30 p.m.), both scored mostly double-digit gains among their targeted kids and boys demos. Compared to the same time period last year, Chowder’s kids 6-11 delivery (647,000) grew by 21%, kids 2-11 delivery (843,000) grew by 31%, boys 6-11 delivery (454,000) grew by 12% and boys 2-11 delivery (555,000) grew by 13%. Similarly, Flapjack’s kids 6-11 delivery (578,000) grew by 11%, kids 2-11 delivery (790,000) grew by 30%, boys 6-11 delivery (403,000) was unchanged and boys 2-11 delivery (498,000) grew by 9%.