Spring Finale of ABC Family’s “Make It or Break It” Delivers at Near Record Levels in Key Demos

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via press release:

Ratings Highlights for Monday, March 8, 2010 – Final National Ratings

Spring Finale of “Make It or Break It” Stands as the Series’ 2nd-Most-Watched Telecast on Record in Total Viewers and Target Millennials

Defeats an Original “Gossip Girl” on the CW by Double-Digit

Percentages in Total Viewers and Key 12-34 and Teen Demos

For Season 1B, Ranks as Cable’s No. 1 Show at 9PM in Women 18-34, TV’s No. 1 Scripted Show in Females 12-34 and Cable’s No. 1 Scripted Show in Viewers 12-34

2010 to Date, Ranks as Cable’s No. 2 Scripted Series in Prime in Females 12-34

and TV’s No. 2 Scripted Show in Female Teens, Behind Only Lead-in “Secret Life”

Wraps 1B Posting Solid Gains Over 1A and Year-Ago Time Period Levels

“Make It or Break It” (9:00-10:00 p.m.)

Monday’s spring finale of ABC Family’s hit original series “Make It or Break It” became the series’ second-most-watched episode on record in Total Viewers (2.5 million), Viewers 12-34 (1.5 million/1.6 rating), Females 12-34 (1.3 million/2.9 rating), Teens (901,000/3.7 rating) and Female Teens (835,000/6.9 rating), behind only its 1B premiere on 1/4/10.

“Make It or Break It’s” finale handily defeated an all new “Gossip Girl” on the CW, surpassing it by 47% in Total Viewers (2.5 million vs. 1.7 million), by 36% in Viewers 12-34 (1.5 million vs. 1.1 million), by 72% in Females 12-34 (1.3 million vs. 755,000), by 651% in Teens (901,000 vs. 120,000) and by 838% in Female Teens (835,000 vs. 89,000).

  • During its season 1B, “Make It or Break It” ranked as cable’s No. 1 program in Women 18-34 (553,000/1.6 rating) and Females 12-34 (1.4 million/3.0 rating), and cable’s No. 1 scripted program in Viewers 12-34 (1.5 million/1.7 rating). In Teens (876,000/3.6 rating) and Female Teens (808,000/6.7 rating), the show was TV’s No. 1 program in the hour.
  • 2010 to date, “Make It or Break It” is cable’s No. 2 scripted series in Prime in Females 12-34 and TV’s No. 2 scripted series in Female Teens, behind only lead-in “The Secret Life of the American Teenager.”

  • Despite airing during the more competitive broadcast season, “Make It or Break It” (1B) out-performed its 1A average by 9% in Total Viewers (2.5 million vs. 2.3 million), by 10% in Adults 18-49 (1.1 million vs. 1.0 million), by 15% in Viewers 12-34 (1.5 million vs. 1.3 million) and by 17% in Females 12-34 (1.4 million vs. 1.2 million).
  • “Make It or Break It” (1B) more than doubled the year-ago time period average in Women 18-34 (129% – 553,000 vs. 242,000), Women 18-49 (104% – 865,000 vs. 423,000), Females 12-34 (135% –

1.4 million vs. 595,000), and posted substantial double-digit percent increases in Total Viewers (67% – 2.5 million vs. 1.5 million), Adults 18-34 (98% – 669,000 vs. 338,000), Adults 18-49 (76% – 1.1 million vs. 624,000) and Viewers 12-34 (77% – 1.5 million vs. 814,000).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 3/8/10; MIOBI season to date: 1/4-3/8/10, most current; Year-Ago, 1/5-3/9/09, L+7). Program ranks based on minimum 5 telecasts.

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