Univision Takes #3 Broadcast Network Spot on Oscar Night, Beating CBS and NBC Among Adults 18-34

Categories: Network TV Press Releases

Written By

March 9th, 2010

via press release:

UNIVISION TAKES #3 BROADCAST NETWORK SPOT ON OSCAR NIGHT, BEATING CBS AND NBC AMONG ADULTS 18-34

Sunday’s Two-Hour Grand Finale of Hit Novela “En Nombre del Amor” (In the Name of Love) Draws 5.0 Million Total Viewers 2+, 2.5 Million Adults 18-49 and 1.3 Million Adults 18-34



MIAMI, FL, MARCH 9, 2010 – The Univision Network announced today that Sunday night’s special two-hour grand finale airing of its 7pm novela “En Nombre del Amor” (In the Name of Love) helped it take the #3 broadcast network position among Adults 18-34, Men 18-34, Teens 12-17 and Persons 12-34 beating CBS and NBC during the highly-competitive Oscar® night. Univision also ranked  as the #4 broadcast network for the night among Total Viewers 2+, Adults 18-49 and Men 18-49, beating NBC.  The final episode of  “En Nombre del Amor” attracted an average audience of 5.0 million Total Viewers 2+, 2.5 million Adults 18-49, 1.3 million Adults 18-34 and 1.7 million Persons 12-34.

Additional Network Highlights:

  • For the night (7:00pm-11:00pm), Univision was

o       The #2 broadcast network among Women 18-34, beating CBS, NBC and FOX.

o       The #3 broadcast network among Women 18-49, beating NBC and FOX.

  • During “En Nombre del Amor’s” two-hour grand finale block (8:30pm-10:30pm), Univision was

o       The #3 broadcast network among Adults 18-34, Men 18-34, Women 18-34, Teens 12-17 and Persons 12-34, beating CBS and NBC; and among Women 18-49, beating NBC and FOX.

o       The #4 broadcast network among Total Viewers 2+ and Adults 18-49, beating NBC.

  • Sunday’s two-hour grand finale of  “En Nombre Del Amor” on Univision

o       Delivered more Adults 18-34 and Adults 18-49 viewers than original airings of CBS’s “60 Minutes,” FOX’s “’Til Death,” and NBC’s entire line-up which consisted of “Dateline NBC” and “Movie Presentation of Bad Boys II.”

Source: The Nielsen Company, NPM Fast Affiliate Ratings (03/07/2010) 7:00pm-11:00pm.  Univision’s “En Nombre del Amor” telecast aired from 8:30pm-10:30pm. Live+SD.

 
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