Univision Takes #3 Broadcast Network Spot on Oscar Night, Beating CBS and NBC Among Adults 18-34

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

UNIVISION TAKES #3 BROADCAST NETWORK SPOT ON OSCAR NIGHT, BEATING CBS AND NBC AMONG ADULTS 18-34

Sunday’s Two-Hour Grand Finale of Hit Novela “En Nombre del Amor” (In the Name of Love) Draws 5.0 Million Total Viewers 2+, 2.5 Million Adults 18-49 and 1.3 Million Adults 18-34



MIAMI, FL, MARCH 9, 2010 – The Univision Network announced today that Sunday night’s special two-hour grand finale airing of its 7pm novela “En Nombre del Amor” (In the Name of Love) helped it take the #3 broadcast network position among Adults 18-34, Men 18-34, Teens 12-17 and Persons 12-34 beating CBS and NBC during the highly-competitive Oscar® night. Univision also ranked  as the #4 broadcast network for the night among Total Viewers 2+, Adults 18-49 and Men 18-49, beating NBC.  The final episode of  “En Nombre del Amor” attracted an average audience of 5.0 million Total Viewers 2+, 2.5 million Adults 18-49, 1.3 million Adults 18-34 and 1.7 million Persons 12-34.

Additional Network Highlights:

  • For the night (7:00pm-11:00pm), Univision was

o       The #2 broadcast network among Women 18-34, beating CBS, NBC and FOX.

o       The #3 broadcast network among Women 18-49, beating NBC and FOX.

  • During “En Nombre del Amor’s” two-hour grand finale block (8:30pm-10:30pm), Univision was

o       The #3 broadcast network among Adults 18-34, Men 18-34, Women 18-34, Teens 12-17 and Persons 12-34, beating CBS and NBC; and among Women 18-49, beating NBC and FOX.

o       The #4 broadcast network among Total Viewers 2+ and Adults 18-49, beating NBC.

  • Sunday’s two-hour grand finale of  “En Nombre Del Amor” on Univision

o       Delivered more Adults 18-34 and Adults 18-49 viewers than original airings of CBS’s “60 Minutes,” FOX’s “’Til Death,” and NBC’s entire line-up which consisted of “Dateline NBC” and “Movie Presentation of Bad Boys II.”

Source: The Nielsen Company, NPM Fast Affiliate Ratings (03/07/2010) 7:00pm-11:00pm.  Univision’s “En Nombre del Amor” telecast aired from 8:30pm-10:30pm. Live+SD.

blog comments powered by Disqus