via ABC:
Posting Substantial Increases Over the Year-Ago Night, ABC is
Up Year to Year on Tuesday in Adults 18-49 for 6 Weeks in a Row
Shooting Up from its Lead-in and Building Throughout its Telecast, ABC’s “Lost”
Dominates the 9pm Hour in Adults 18-49, Beating “NCIS: LA” and “Biggest Loser”
“Lost” is Tuesday’s No. 1 Scripted TV Show in Adults 18-49 for 6 Straight Weeks
“Lost” Grows Week to Week in Both Total Viewers and Adults 18-49
Tuesday Night (8:00-11:00 p.m.)
Surging over the year-ago evening (3/10/09) by 1.8 million viewers (6.2 million vs. 4.4 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4), ABC marked year-to-year Tuesday gains for the 6th week running in the key young adult sales demo.
“Lost” (9:00-10:00 p.m.)
Opposite stiff original competition at 9:00 p.m. on CBS (“NCIS: LA”) and NBC (second hour of a 2-hour “Biggest Loser”), ABC’s “Lost” shot up over its lead-in by 5.3 million viewers (9.5 million vs. 4.2 million) and by 180% in young adults (4.2/11 vs. 1.5/4) and grew its audience throughout its broadcast. Despite CBS’ (original “NCIS”) and NBC’s (first hour of “Biggest Loser”) decided lead-in advantages coming into the time period, ABC’s “Lost” finished a dominant No. 1 in the 9 o’clock hour with Adults 18-49 (4.2/11), outdelivering second-place “NCIS: LA” by 20% (3.5/9), third-place “Biggest Loser” by 24% (3.4/9) and fourth-place Fox’s “Idol”-led “Glee” replay by 40% (3.0/8).
- “Lost” stood as Tuesday’s No. 1 scripted TV show for the 6th straight week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).
- “Lost” grew week to week in both Total Viewers (9.5 million vs. 9.3 million) and Adults 18-49 (4.2/11 vs. 4.1/10).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/9/10.
Once again, ABC reports Lost SOARED over its lead-in… Which was a repeat of Lost.
Once again, ABC reports Lost SOARED over its lead-in… Which was a repeat of Lost.
This is why I love LOST
This is why I love LOST
Lost is best televison show ever!
Lost is best televison show ever!
ABC Press Releases are my favorite propoganda to read. And I do love Lost.
ABC Press Releases are my favorite propoganda to read. And I do love Lost.
Best. Show. Ever.
Best. Show. Ever.
I bet Glee will get a higher demo when new episodes air.
I found it interesting that ABC said that the 9 pm LOST “shot up over its lead-in by 5.3 million viewers” without mentioning that the 8 pm show was last week's episode of LOST. Of course a new episode would have a bigger audience than a rerun. ABC promoters must have a low opinion of viewers.
well see..this is because lost is the shit
I love the plug-in. You really have a great article. That's the best post I've seen in a long time. A very helpful article for the web!
With Lost leaving after this year ABC may be down with NBC if they don't find hits quick. Desperate Housewives and Grey's Anatomy seem to be on the decline.
With Lost leaving after this year ABC may be down with NBC if they don't find hits quick. Desperate Housewives and Grey's Anatomy seem to be on the decline.