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Cable News Ratings for Tuesday, March 9, 2010

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March 10th, 2010

Live + Same Day Cable News Daily Ratings for March 09, 2010

P2+ Total Day
FNC – 1,464,000 viewers
CNN – 405,000 viewers
MSNBC –374,000 viewers
CNBC - 210,000 viewers
HLN - 308,000 viewers

P2+ Prime Time
FNC – 2,809,000 viewers
CNN – 602,000 viewers
MSNBC –909,000 viewers
CNBC – 160,000 viewers
HLN –638,000 viewers

25-54 Total Day
FNC –377,000 viewers
CNN –105,000 viewers
MSNBC –106,000 viewers
CNBC – 65,000 viewers
HLN - 139,000 viewers

25-54 Prime Time
FNC – 712,000 viewers
CNN – 169,000 viewers
MSNBC –252,000 viewers
CNBC – 73,000 viewers
HLN – 178,000 viewers

35-64 Total Day
FNC – 697,000 viewers
CNN – 172,000 viewers
MSNBC – 188,000 viewers
CNBC – 103,000 viewers
HLN - 170,000 viewers

35-64 Prime Time
FNC –1,353,000 viewers
CNN – 300,000 viewers
MSNBC –448,000 viewers
CNBC – 96,000 viewers
HLN –320,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,126,000 viewers (385,000) (626,000)
American Morning- 273,000 viewers (83,000) (126,000)
Morning Joe- 421,000 viewers (113,000) (260,000)
Squawk Box- 194,000 viewers (74,000) (112,000)
Morning Express w/ Meade- 341,000 viewers (226,000) (229,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,406,000 viewers (860,000) (1,577,000)
Situation Room—527,000 viewers (116,000) (219,000)
Hardball w/ C. Matthews – 424,000 viewers (97,000) (195,000)
Fast Money—263,000 viewers (60,000) (100,000)
Prime News —188,000 viewers (95,000) (109,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,686,000 viewers (501,000) (1,222,000)
Situation Room—504,000 viewers (109,000) (209,000)
Ed Show —528,000 viewers (135,000) (251,000)
MadMoney — 134,000 viewers (48,000) (78,000)
Prime News – 186,000 viewers (83,000) (112,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,243,000 viewers (541,000) (1,076,000)
Situation Room – 502,000 viewers (139,000) (178,000)
Hardball w/ C. Matthews – 543,000 viewers (142,000) (210,000)
Kudlow Report – 166,000 viewers (56,000) (93,000)
Issues – 370,000 viewers (148,000) (212,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,499,000 viewers (925,000) (1,717,000)
Campbell Brown – 527,000 viewers (157,000) (260,000)
Countdown w/ K. Olbermann – 1,004,000 viewers (257,000) (540,000)
Cruise Inc – 174,000 viewers (88,000) (119,000)
Nancy Grace – 698,000 viewers (199,000) (356,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,901,000 viewers (733,000) (1,350,000)
Larry King Live —699,000 viewers (169,000) (330,000)
Rachel Maddow Show —994,000 viewers (251,000) (462,000)
Business Model — 153,000 viewers (a scratch w/39,000) (69,000)
Joy Behar – 785,000 viewers (193,000) (375,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,027,000 viewers (477,000) (992,000)
Anderson Cooper 360 — 582,000 viewers (182,000) (311,000)
Countdown w/ K. Olbermann – 729,000 viewers (248,000) (342,000)
Bio: Sears – 152,000 viewers (92,000) (101,000)
Nancy Grace –457,000 viewers (156,000) (246,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,405,000 viewers (434,000) (756,000)
Anderson Cooper 360 – 384,000 viewers (134,000) (177,000)
Hardball w/ C. Matthews —378,000 viewers (132,000) (206,000)
Mad Money – a scratch w/116,000 viewers (54,000) (73,000)
Showbiz Tonight-- 377,000 viewers (128,000) (212,000)

-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

(44) Comments - Add Yours!

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  1. StewartIII
  2. LLL

    Wow. I knew Beck would get a bump with Massa, but 3.4 million puts him up there with O'Reilly? Amazing.

  3. LLL

    Wow. I knew Beck would get a bump with Massa, but 3.4 million puts him up there with O'Reilly? Amazing.

  4. Jim S.

    This new format sucks to the nth degree!!!!

  5. Me in Danville

    Gooooooooooooo FOX

    This new format confuses me..I'm dizzy

  6. MNIS

    Amazing numbers for Beck’s interview with Massa. Wish he could’ve beaten O’Reilly, though. :D

  7. MNIS

    Amazing numbers for Beck’s interview with Massa. Wish he could’ve beaten O’Reilly, though. :D

  8. Fredddd

    CNN below 300,000 in the morning. But they worked so hard for it by calling viewers and their family members the vulgar homosexual term 'teabaggers'.

  9. nynancy

    MessNBC continues its downward spiral.

  10. gregory1

    Anyone know why oberdork is absent? Laura odonell has been filling in this week. Maybe he can crack into Oreilly's 3 to 1 lead. Naw, doubt it. It still leaves my head spinning , whenever I flip to that dreadful network during Fox commercials,that they are always advertising for Fox. They think they are belittling Fox's talent, but all they are doing is sending the few viewers they have left over to Fox.

  11. nynancy

    Avatar test

  12. Jend

    Wow! Beck’s #s are huge! Too bad Massa was so lame…. not surprised though.

  13. Jend

    Wow! Beck’s #s are huge! Too bad Massa was so lame…. not surprised though.

  14. tvfan

    go olby finally topped maddow

  15. tvfan

    go olby finally topped maddow

  16. Gary

    WOW! FOX News keeps cleaning the clocks of all it’s compitition and it isn’t even close.

  17. Gary

    WOW! FOX News keeps cleaning the clocks of all it’s compitition and it isn’t even close.

  18. gregory1

    I am a huge Fox fan, but, does anyone else notice that there is a disconnect between O'reilly and Hannity. Bill never gives him a lead in, and rarely mentions anything to do with his show? He will give Greta a plug now and then. ??

  19. tvfan

    i noticed that too

  20. JC

    Amazing numbers for Beck. Unfortunately Massa was nothing more than a desperate (and disgusting) hack:

    http://hotair.com/archives/2010/03/10/new-details-emerge-how-massa-tried-to-er-snorkel-his-navy-shipmates/

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