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Cable News Ratings for Tuesday, March 9, 2010

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March 10th, 2010

Live + Same Day Cable News Daily Ratings for March 09, 2010

P2+ Total Day
FNC – 1,464,000 viewers
CNN – 405,000 viewers
MSNBC –374,000 viewers
CNBC - 210,000 viewers
HLN - 308,000 viewers

P2+ Prime Time
FNC – 2,809,000 viewers
CNN – 602,000 viewers
MSNBC –909,000 viewers
CNBC – 160,000 viewers
HLN –638,000 viewers

25-54 Total Day
FNC –377,000 viewers
CNN –105,000 viewers
MSNBC –106,000 viewers
CNBC – 65,000 viewers
HLN - 139,000 viewers

25-54 Prime Time
FNC – 712,000 viewers
CNN – 169,000 viewers
MSNBC –252,000 viewers
CNBC – 73,000 viewers
HLN – 178,000 viewers

35-64 Total Day
FNC – 697,000 viewers
CNN – 172,000 viewers
MSNBC – 188,000 viewers
CNBC – 103,000 viewers
HLN - 170,000 viewers

35-64 Prime Time
FNC –1,353,000 viewers
CNN – 300,000 viewers
MSNBC –448,000 viewers
CNBC – 96,000 viewers
HLN –320,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,126,000 viewers (385,000) (626,000)
American Morning- 273,000 viewers (83,000) (126,000)
Morning Joe- 421,000 viewers (113,000) (260,000)
Squawk Box- 194,000 viewers (74,000) (112,000)
Morning Express w/ Meade- 341,000 viewers (226,000) (229,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 3,406,000 viewers (860,000) (1,577,000)
Situation Room—527,000 viewers (116,000) (219,000)
Hardball w/ C. Matthews – 424,000 viewers (97,000) (195,000)
Fast Money—263,000 viewers (60,000) (100,000)
Prime News —188,000 viewers (95,000) (109,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,686,000 viewers (501,000) (1,222,000)
Situation Room—504,000 viewers (109,000) (209,000)
Ed Show —528,000 viewers (135,000) (251,000)
MadMoney — 134,000 viewers (48,000) (78,000)
Prime News – 186,000 viewers (83,000) (112,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,243,000 viewers (541,000) (1,076,000)
Situation Room – 502,000 viewers (139,000) (178,000)
Hardball w/ C. Matthews – 543,000 viewers (142,000) (210,000)
Kudlow Report – 166,000 viewers (56,000) (93,000)
Issues – 370,000 viewers (148,000) (212,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,499,000 viewers (925,000) (1,717,000)
Campbell Brown – 527,000 viewers (157,000) (260,000)
Countdown w/ K. Olbermann – 1,004,000 viewers (257,000) (540,000)
Cruise Inc – 174,000 viewers (88,000) (119,000)
Nancy Grace – 698,000 viewers (199,000) (356,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,901,000 viewers (733,000) (1,350,000)
Larry King Live —699,000 viewers (169,000) (330,000)
Rachel Maddow Show —994,000 viewers (251,000) (462,000)
Business Model — 153,000 viewers (a scratch w/39,000) (69,000)
Joy Behar – 785,000 viewers (193,000) (375,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,027,000 viewers (477,000) (992,000)
Anderson Cooper 360 — 582,000 viewers (182,000) (311,000)
Countdown w/ K. Olbermann – 729,000 viewers (248,000) (342,000)
Bio: Sears – 152,000 viewers (92,000) (101,000)
Nancy Grace –457,000 viewers (156,000) (246,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,405,000 viewers (434,000) (756,000)
Anderson Cooper 360 – 384,000 viewers (134,000) (177,000)
Hardball w/ C. Matthews —378,000 viewers (132,000) (206,000)
Mad Money – a scratch w/116,000 viewers (54,000) (73,000)
Showbiz Tonight-- 377,000 viewers (128,000) (212,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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