Early Tuesday Results Indicate Split Decision for Leno and Letterman

Categories: Late Night TV Ratings

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March 10th, 2010

For the first time since Jay Leon returned to 11:30, The Tonight Show trailed Late Show in the early metered market numbers (3.5 rating for Letterman versus 3.2 for Leno).  In the 25 markets with local People Meters Leno held a slim edge with adults 18-49, but he did yesterday as well and when the numbers for the broader national market were factored in,  Late Show wound up leading Tonight Show in the 18-49 demo, too.

Today's rallying cries will range from "See, I knew it!" to "Of course Letterman won, his extortionist was just sentenced to six months of jail time."

More details.

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) trailed CBS's "Late Show with David Letterman" (3.5/9) while topping ABC's "Nightline (2.7/) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.1/5) ranked #1 among the major networks in the time period over "Late Show" (1.0/5), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.9/4).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) tied "Late Late Show" (0.6/4).
 
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