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Early Tuesday Results Indicate Split Decision for Leno and Letterman

Categories: Late Night TV Ratings

Written By

March 10th, 2010

For the first time since Jay Leon returned to 11:30, The Tonight Show trailed Late Show in the early metered market numbers (3.5 rating for Letterman versus 3.2 for Leno).  In the 25 markets with local People Meters Leno held a slim edge with adults 18-49, but he did yesterday as well and when the numbers for the broader national market were factored in,  Late Show wound up leading Tonight Show in the 18-49 demo, too.

Today's rallying cries will range from "See, I knew it!" to "Of course Letterman won, his extortionist was just sentenced to six months of jail time."

More details.

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) trailed CBS's "Late Show with David Letterman" (3.5/9) while topping ABC's "Nightline (2.7/) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.1/5) ranked #1 among the major networks in the time period over "Late Show" (1.0/5), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.9/4).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) tied "Late Late Show" (0.6/4).

(94) Comments - Add Yours!

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  1. grr_argh

    bahahahahaha. it’s starting.

  2. grr_argh

    bahahahahaha. it’s starting.

  3. Andrew

    NBC is so dumb, it isn’t even funny.

  4. Andrew

    NBC is so dumb, it isn’t even funny.

  5. Minow

    With Halderman’s guilty plea yesterday it’s no surprise that Letterman’s ratings improved as folks tuned in just to see what Dave had to say.

  6. Minow

    With Halderman’s guilty plea yesterday it’s no surprise that Letterman’s ratings improved as folks tuned in just to see what Dave had to say.

  7. KO

    Wow, a whole week of ratings dominance! This whole mess was totally worth it!

    NBC is so short-sighted it’s ridiculous.

  8. KO

    Wow, a whole week of ratings dominance! This whole mess was totally worth it!

    NBC is so short-sighted it’s ridiculous.

  9. Christos

    Blah blah blah….it’s going to go back and forth…personally I watch both…depends which guest is on…period…leno wins or Dave wins…I still get the same pay from work…it’s not like I get a percentage from any of them….get a life people…

  10. Christos

    Blah blah blah….it’s going to go back and forth…personally I watch both…depends which guest is on…period…leno wins or Dave wins…I still get the same pay from work…it’s not like I get a percentage from any of them….get a life people…

  11. NP

    So after the whole Conan/Leno fiasco…NBC gets the same rating in the demo for Leno as they were getting with Conan…when Conan was at his lowest point.

  12. NP

    So after the whole Conan/Leno fiasco…NBC gets the same rating in the demo for Leno as they were getting with Conan…when Conan was at his lowest point.

  13. KO

    You cared enough to join in, Christos. Heck, you typed more than anyone else did before you. So who really needs to get a life? :)

  14. KO

    You cared enough to join in, Christos. Heck, you typed more than anyone else did before you. So who really needs to get a life? :)

  15. Rob C

    Whether you are a fan of Leno or CoCo – you have to agree on one thing: NBC used to rule the late night and they screwed it up badly.

    Looking at these numbers and the later numbers for Fallon versus Ferguson, it really emphasizes the point that you shouldn’t screw with something that’s working.

    NBC execs must be longing for the stable and winning days of Leno @ 11:35 , O’Brien @ 12:35. Now they have to work overtime to spin numbers during both time periods.

  16. Rob C

    Whether you are a fan of Leno or CoCo – you have to agree on one thing: NBC used to rule the late night and they screwed it up badly.

    Looking at these numbers and the later numbers for Fallon versus Ferguson, it really emphasizes the point that you shouldn’t screw with something that’s working.

    NBC execs must be longing for the stable and winning days of Leno @ 11:35 , O’Brien @ 12:35. Now they have to work overtime to spin numbers during both time periods.

  17. @ Rob C, “Whether you are a fan of Leno or CoCo – you have to agree on one thing: NBC used to rule the late night and they screwed it up badly.”

    Definitely.

  18. @ Rob C, “Whether you are a fan of Leno or CoCo – you have to agree on one thing: NBC used to rule the late night and they screwed it up badly.”

    Definitely.

  19. grr_argh

    hey, christos, you do realize you’re on a site about tv ratings, right?

  20. grr_argh

    hey, christos, you do realize you’re on a site about tv ratings, right?

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