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TV Ratings: Fox Tops Night; Parenthood Slips; Lost Gains; Melrose Place Invisible

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March 10th, 2010


Scoreboard FOX CBS NBC ABC Uni CW
rating: Adults 18-49 5.6/15 3.4/9 2.9/8 2.4/7 1.3/4 0.7/2
Rating: Adults 18-34 5.1/15 2.2/7 2.2/7 2.1/7 1.3/4 0.8/2
Total Viewers (million) 15.221 16.777 7.294 6.193 3.432 1.433


Lead by American Idol, of course Fox won the adults 18-49 ratings race on Tuesday, as a repeat of Glee scored a surprising 3.0 adults 18-49 rating. NBC's Parenthood slipped 16% to a 2.6 rating in its second outing. Lost recovered fractionally (+2%) from last week to a 4.2 adults 18-49 rating. Melrose Place averaged just a 0.5 adults 18-49 rating (0.6 adults 18-34) in its return from a long layoff.

Of course, American Idol steamrolled the competition in its hour, it was down 5% in adults 18-49 ratings vs. last Tuesday's 2 hour telecast, but equal to its ratings on the comparable night last season. Idol haters keeping track at home can note the show's down just 5% in adults 18-49 this season so far. I'm surprised by the relatively strong performance of the Glee repeat that followed Idol. I think that set up is going to produce huge ratings for the new episodes.

NBC's Parenthood's 16% slippage from its premiere isn't unusual, but it didn't start that high to begin with, and a 2.6 rating is hardly "saving the network" caliber. It likely wasn't helped by a 6% fall in The Biggest Loser ratings to a 3.0 for adults 18-49.

CBS ratings seemed to converge on the mean, as NCIS fell 5% from last week to a season low 3.8 rating, while NCIS: LA was up 13% to a 3.5 rating, and The Good Wife increased 4% to a 2.8 rating.

As noted, Lost recovered a tick in the adults 18-49 ratings from last week, and while it's likely few care at this point, the forgotten was down 12% from its last original episode on 2/23 to a 1.5 rating.

After not airing a new episode since early December, CW's Tuesday night fell predictably from its last new episode ratings, hitting season 18-49 lows. 90210 scoring a 0.8 adults 18-49 rating (1.0 adults 18-34, 1.3 women 18-34), and Melrose Place just a 0.5 adults 18-49 rating (0.6 adults 18-34, 0.7 women 18-34).

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 7.9 23 21.815
CBS NCIS 3.7 11 18.747
NBC The Biggest Loser 2.6 8 7.002
ABC Lost (repeat) 1.3 4 3.982
CW 90210 0.8 2 1.780
8:30 FOX American Idol 8.5 23 23.408
CBS NCIS 4.0 11 20.246
NBC The Biggest Loser 2.6 7 6.916
ABC Lost (repeat) 1.7 5 4.347
CW 90210 0.7 2 1.576
9:00 ABC Lost 4.2 11 9.395
CBS NCIS: LA 3.5 9 17.218
FOX Glee (repeat) 3.3 9 8.674
NBC The Biggest Loser 3.2 8 8.429
CW Melrose Place 0.5 1 1.210
9:30 ABC Lost 4.3 11 9.651
NBC The Biggest Loser 3.6 9 9.270
CBS NCIS: LA 3.5 9 16.638
FOX Glee (repeat) 2.7 7 6.987
CW Melrose Place 0.5 1 1.167
10:00 CBS The Good Wife 2.9 8 14.175
NBC Parenthood 2.8 8 6.436
ABC the forgotten 1.7 5 5.193
10:30 CBS The Good Wife 2.8 8 13.640
NBC Parenthood 2.5 8 5.709
ABC the forgotten 1.3 4 4.591

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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