via press release:
DAYS OF OUR LIVES' TIES FOR #2 FOR THE MARCH 1-5 WEEK IN WOMEN 18-49, TIES FOR #1 IN WOMEN 18-34
FOR THE SEASON, 'DAYS' IS UP VERSUS LAST YEAR IN WOMEN 18-49, WOMEN 25-54 AND TOTAL VIEWERS
WITH ITS BIGGEST OVERALL AUDIENCE IN THREE SEASONS, 'DAYS' IS THE FASTEST-GROWING DAYTIME DRAMA ON THE MAJOR NETWORKS VS. ONE YEAR AGO
UNIVERSAL CITY, Calif. - March 11, 2010 - “Days of our Lives” (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) has tied for #2 among network daytime series in the women 18-49 demographic for the week of March 1-5 and tied for #1 in the women 18-34 race.
Season to date, “Days” is tied for #2 in both women 18-49 and women 18-34.
“Days” is up this season versus last in women 18-49 and is delivering its biggest audiences at this point in the season in three years in women 25-54 and total viewers.
Season to date versus one year ago, “Days” is up 2 percent in women 18-49 (979,000 vs. 964,000), up 5 percent in women 25-54 (1.094 million vs. 1.041 million) and up 10 percent in total viewers (3.3 million vs. 3.0 million). “Days” is generating the biggest year-to-year percentage gains for any daytime drama on any major network in total viewers and women 25-54.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”