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Days Of Our Lives Ties For #2 During March 1-5 In Women 18-49, Ties For #1 In Women 18-34

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

March 11th, 2010

via press release:

Days Of Our Lives' TIES FOR #2 FOR THE MARCH 1-5 WEEK IN WOMEN 18-49, TIES FOR #1 IN WOMEN 18-34

FOR THE SEASON, 'DAYS' IS UP VERSUS LAST YEAR IN WOMEN 18-49, WOMEN 25-54 AND TOTAL VIEWERS

WITH ITS BIGGEST OVERALL AUDIENCE IN THREE SEASONS, 'DAYS' IS THE FASTEST-GROWING DAYTIME DRAMA ON THE MAJOR NETWORKS VS. ONE YEAR AGO

UNIVERSAL CITY, Calif. - March 11, 2010 - “Days Of Our Lives” (1.3 rating, 8 share among women 18-49, 1.0/6 among women 18-34) has tied for #2 among network daytime series in the women 18-49 demographic for the week of March 1-5 and tied for #1 in the women 18-34 race.

Season to date, “Days” is tied for #2 in both women 18-49 and women 18-34.

“Days” is up this season versus last in women 18-49 and is delivering its biggest audiences at this point in the season in three years in women 25-54 and total viewers.

Season to date versus one year ago, “Days” is up 2 percent in women 18-49 (979,000 vs. 964,000), up 5 percent in women 25-54 (1.094 million vs. 1.041 million) and up 10 percent in total viewers (3.3 million vs. 3.0 million).  “Days” is generating the biggest year-to-year percentage gains for any daytime drama on any major network in total viewers and women 25-54.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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  1. DarioM

    Now it's a sure thing – it will be renewed.

  2. Paul

    i hope it gets renewed now!

  3. April

    Really happy to hear that, the stories and overall production have been great on Days. I stopped watching back in 1995 and have returned since my show Guiding Light was canceled, yes because of Crystal Chappell and I'm loving the show, John Aniston is so great, OMG he has me cracking up laughing with his sarcastic comments. All the cast are awesome really loving it and I guess that's why the ratings are up others are loving it too.

  4. rob

    Im sure DAYS is tied with GH for #2 in W18-49 which mean GH had a bad week.

  5. rob

    Im sure DAYS is tied with GH for #2 in W18-49 which mean GH had a bad week.

  6. Katie

    I don't watch Days consistantly anymore but it's the most improved soap of all. While GH gets a few weeks of decent numbers same with AMC, they ultimately drop back down. Days has been consistant for months now. Kudos to them. About the only thing NBC has done right this year.

  7. jindc

    I wish NBC would praise Days more often. Its the only show really doing well on the network consistently.I would love it if NBC did the occasional nightime episode like they did in the 90s. It would be a way to get some new eyes on the show instead of repeats all spring and summer.

  8. jindc

    I wish NBC would praise Days more often. Its the only show really doing well on the network consistently.I would love it if NBC did the occasional nightime episode like they did in the 90s. It would be a way to get some new eyes on the show instead of repeats all spring and summer.

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