In Early Numbers, Leno Beats Letterman Again on Wednesday

Categories: 1-Featured,Late Night TV Ratings

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March 11th, 2010

Keep in mind that things can change a lot with these numbers, when the broader national numbers are released later, and we'll post those numbers if/when we see them.  But last night,  Leno outrated Letterman in household rating in Nielsen's 56 metered markets 3.5 to 3.1.  In only the 25 markets with local People Meters The Tonight Show edged Late Show 1.3 to 1.1 with adults 18-49.   We've seen cases where the 18-49 lead reversed once a broader slice of the country was included, and we've seen cases where the overnight numbers held up.  We've seen both of those instances this week, so we'll have to wait and see.

  • "The Tonight Show with Jay Leno" (3.5/9 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (3.1/8) and ABC's "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.3/6) ranked #1 among the major networks in the time period over "Late Show" (1.1/5), "Nightline" (1.1/5) and "Jimmy Kimmel Live" (0.6/4).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.6/4).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.
 
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