TV Ratings: American Idol Down, But Still Dominates; Modern Family Rebounds
Of course FOX easily won another Wednesday night as American Idol cruised at 9pm. Still with a 7.5 adults 18-49 rating, Idol was down 12% versus last Wednesday, but FOX notes Idol retained 96% of the adults 18-49 audience from the comparable night in 2009.
At 8pm Human Target’s 2.4 rating with adults 18-49 was up 14% fro its last new episode on February 17. It’s still perched on the renewal bubble
Without having to face Idol at 8pm, the CBS comedy block and The Middle on ABC saw gains versus last week, and New Adventures of Old Christine saw significant gains of 44% in the adults 18-49 demo versus last week.
Even against Idol, ABC’s comedy block held up. Modern Family was up 9% versus last week to a 3.7 adults 18-49 rating and with a 2.6 rating in adults 18-49, Cougar Town was up 13%.
At 10:00 pm Law & Order: SVU and CSI: NY dueled to a tie with adults 18-49, though CSI: NY won out with total viewers. It was a season and series low for CSI: NY in adults 18-49 for an original episode.
The season premiere of the new cycle of America’s Next Top Model was good news for CW in that it rose in the ranks, but with a 1.6/5 adults 18-49 rating it was down 11% from last spring’s premiere. On the good news front that was still up a tenth from the fall premiere. But, the 30 minute premiere of High Society was practically unwatched. Retentionistas (if they exist for CW shows), have at it!
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millons)|
|CBS||New Adventures of Old Christine||2.3/7||7.86|
|CW||America’s Next Top Model (Premiere)||1.6/5||3.96|
|CW||America’s Next Top Model (Premiere)||1.5/4||3.34|
|NBC||Law & Order: Special Victims Unit (R)||1.4/4||5.42|
|CW||High Society (Premiere)||0.6/2||1.39|
|NBC||Law & Order: Special Victims Unit||2.6/8||8.57|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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