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TV Ratings: American Idol Down, But Still Dominates; Modern Family Rebounds

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March 11th, 2010

Scoreboard FOX CBS ABC NBC CW Uni
Rating: Adults 18-49 4.9/14 2.7/8 2.2/6 1.8/5 1.3/4 1.2/3
Rating: Adults 18-34 3.8/12 1.6/5 1.8/6 1.4/5 1.5/5 1.2/4
Total Viewers (million) 14.15 10.50 5.65 6.77 3.16 3.18

Of course FOX easily won another Wednesday night  as American Idol cruised at 9pm.  Still  with a 7.5 adults 18-49 rating, Idol was down 12% versus last Wednesday, but FOX notes Idol retained 96% of the adults 18-49 audience from the comparable night in 2009.

At 8pm Human Target's 2.4 rating with adults 18-49 was up 14% fro its last new episode on February 17.  It's still perched on the renewal bubble

Without having to face Idol at 8pm,  the CBS comedy block and The Middle on ABC saw gains versus last week, and New Adventures of Old Christine saw significant gains of 44% in the adults 18-49 demo versus last week.

Even against Idol, ABC's comedy block held up.  Modern Family was up 9% versus last week to a 3.7 adults 18-49 rating and with a 2.6 rating in adults 18-49, Cougar Town was up 13%.

At 10:00 pm Law & Order: SVU and CSI: NY dueled to a tie with adults 18-49, though CSI: NY won out with total viewers. It was a season and series low for CSI: NY in adults 18-49 for an original episode.

The season premiere of the new cycle of America's Next Top Model was good news for CW in that it rose in the ranks, but with a 1.6/5 adults 18-49 rating it was down 11% from last spring's premiere.  On the good news front that was still up a tenth from the fall premiere.  But, the 30 minute premiere of High Society was practically unwatched.  Retentionistas (if they exist for CW shows), have at it!

Details:

Time Net Show 18-49 Rating/Sh Viewers (Millons)
8:00 FOX Human Target 2.4/8 7.83
CBS New Adventures of Old Christine 2.3/7 7.86
CW America's Next Top Model (Premiere) 1.6/5 3.96
NBC Mercy 1.5/5 6.33
ABC Scrubs 1.5/5 4.31
8:30 ABC The Middle 2.3/7 6.32
CBS Gary Unmarried 2.2/7 6.83
9:00 FOX American Idol 7.5/20 20.47
ABC Modern Family 3.7/10 8.95
CBS Criminal Minds 3.4/9 13.13
CW America's Next Top Model (Premiere) 1.5/4 3.34
NBC Law & Order: Special Victims Unit (R) 1.4/4 5.42
9:30 ABC Cougar Town 2.6/7 6.15
CW High Society (Premiere) 0.6/2 1.39
10:00 CBS CSI: NY 2.6/8 11.03
NBC Law & Order: Special Victims Unit 2.6/8 8.57
ABC Ugly Betty 1.5/4 4.10

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(246) Comments - Add Yours!

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  1. The CW should be ashamed for even airing High Society! That show is vile!!! I expect an even bigger drop next week.

  2. The battle of ABC vs CBS at 9 pm Wednesday continues, with a notable win for the former this week. Criminal Minds was great again though I didn't like it as much as last week. That's their lowest viewership since 11/18. Mercy… still all over the place but I watch it anyway, it's worth a couple of laughs. American Idol – what I believe to be the most improved cast of all the seasons so far, couple of these folks will do well post-Idol. Obviously that is a season low for New York, this merely 48 hours after a season low for Miami. NBC tying them in this hour is unacceptable. Very interesting to see where this franchise goes in terms of timeslots come fall.

  3. James

    Cougar Town's ratings aren't great. I know that's American Idol hitting it's numbers, but still.

  4. melbye

    Human Target did better than i expected, i think it will get a second chance

  5. chuckfan23

    Testing still

  6. thirdsaint

    Well, at least Human Target is stilling winning it's hour but I'm not holding my breath. Wouldn't mind seeing the show get renewed but I think I may hold off on watching those that I DVR'd until after I know the shows fate.

  7. Will “winning the time-slot despite not having stellar ratings” help “Human Target” and “The Good Wife”?

  8. nillo

    Human Target sits at top of the 8:00 pm time slot. That's how mediocre the Wednesday 8 pm shows are.

  9. ken

    Not many people watching anything at 10. 2.6's for CSI NY and L&O SVU and a 1.5 for Ugly Betty. Modern Family did suprisingly well against AI Cougartown, less so but really against AI 2.6 isn't the end of the world. Mercy at 1.5 is in a race to the bottom with Trauma to see who can be the lowest rated show to make a full season.

  10. Mar

    I'm still looking at those numbers for CSI:NY they are way too low. SVU tied them last week too but they still manage a 3.0 which was around the numbers they do around this time of the year. What happened this week?

  11. Joey

    actually mercy did better than Law & Order and Trauma on monday, and was up a tick since last week!!! not that much, but good!

  12. banni

    What happened to CSI: NY and SVU? I'm expecting one of them would out do the other. Clearly, they are hurting each other. Both are sharing the same audience. Well, not bad for NY because SVu is NBC's top drama. CBS should consider switching Miami and NY next fall. I think NY can pull good ratings from TBBT

  13. Ouch a 1.5 for Mercy and on a Wednesday. Chuck looks like a rockstar in comparrison.

  14. georgegr

    antm is the only good news for cw(except tvd)!
    law and order:svu is really hurting csi:ny!!

  15. What makes NY and BBT a better fit than Miami and BBT?

  16. Smallville has also done wonderful for The CW on Friday nights.

  17. Not only are TGW's ratings fine for what it is, but it's already renewed so it doesn't need “help” unless you're talking about something else.

  18. mac35

    A 1.5 for Mercy and a 2.6 for SVU against basically ZERO competition? Every single NBC ratings day makes Chuck look better and better in comparison.

  19. Tom

    HT's 2.4 is just not worth saving. Especially given the pathetically soft competition in the hour.

    No idea where CT will land next year. Maybe it will get a name change and a content trim, such that it could work at 8:30.

    I think that's a season low for a new episode of NY. SVU and NY are really killing each other (no pun intended).

    Scrubs is still quite powerful – it can boost OC's numbers over GU's.

  20. BradBD

    Just trying the comment system out to make sure it works….

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