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Cable News Ratings for Thursday, March 11, 2010

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March 12th, 2010

Live + Same Day Cable News Daily Ratings for March 11, 2010

P2+ Total Day
FNC – 1,382,000 viewers
CNN – 405,000 viewers
MSNBC –361,000 viewers
CNBC - 219,000 viewers
HLN - 315,000 viewers

P2+ Prime Time
FNC – 2,676,000 viewers
CNN – 737,000 viewers
MSNBC –820,000 viewers
CNBC – 207,000 viewers
HLN –531,000 viewers

25-54 Total Day
FNC –372,000 viewers
CNN –112,000 viewers
MSNBC –105,000 viewers
CNBC – 61,000 viewers
HLN - 143,000 viewers

25-54 Prime Time
FNC – 643,000 viewers
CNN – 158,000 viewers
MSNBC –224,000 viewers
CNBC – 110,000 viewers
HLN – 129,000 viewers

35-64 Total Day
FNC – 687,000 viewers
CNN – 185,000 viewers
MSNBC – 185,000 viewers
CNBC – 113,000 viewers
HLN - 165,000 viewers

35-64 Prime Time
FNC –1,265,000 viewers
CNN – 317,000 viewers
MSNBC –413,000 viewers
CNBC – 129,000 viewers
HLN –225,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,170,000 viewers (382,000) (672,000)
American Morning- 271,000 viewers (115,000) (167,000)
Morning Joe- 404,000 viewers (125,000) (220,000)
Squawk Box- 181,000 viewers (50,000) (101,000)
Morning Express w/ Meade- 341,000 viewers (202,000) (217,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,550,000 viewers (740,000) (1,364,000)
Situation Room—451,000 viewers (84,000) (151,000)
Hardball w/ C. Matthews – 390,000 viewers (78,000) (174,000)
Fast Money—268,000 viewers (a scratch w/48,000) (140,000)
Prime News —220,000 viewers (80,000) (91,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,276,000 viewers (545,000) (1,049,000)
Situation Room—422,000 viewers (105,000) (160,000)
Ed Show —468,000 viewers (108,000) (216,000)
MadMoney — 262,000 viewers (68,000) (162,000)
Prime News – 188,000 viewers (93,000) (130,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,081,000 viewers (576,000) (990,000)
Situation Room – 429,000 viewers (112,000) (182,000)
Hardball w/ C. Matthews – 531,000 viewers (141,000) (245,000)
Kudlow Report – 209,000 viewers (a scratch w/33,000) (121,000)
Issues – 416,000 viewers (158,000) (256,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,479,000 viewers (831,000) (1,646,000)
Campbell Brown – 575,000 viewers (116,000) (256,000)
Countdown w/ K. Olbermann – 991,000 viewers (226,000) (477,000)
Bio: Starbucks – 141,000 viewers (74,000) (66,000)
Nancy Grace – 669,000 viewers (141,000) (316,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,427,000 viewers (566,000) (1,138,000)
Larry King Live —817,000 viewers (184,000) (338,000)
Rachel Maddow Show —955,000 viewers (263,000) (471,000)
Marijuana Inc — 258,000 viewers (141,000) (162,000)
Joy Behar – 607,000 viewers (111,000) (217,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,116,000 viewers (533,000) (1,009,000)
Anderson Cooper 360 — 820,000 viewers (175,000) (358,000)
Countdown w/ K. Olbermann – 515,000 viewers (182,000) (290,000)
Bio: Harley Davidson – 221,000 viewers (114,000) (160,000)
Nancy Grace –351,000 viewers (144,000) (158,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,427,000 viewers (472,000) (800,000)
Anderson Cooper 360 – 557,000 viewers (194,000) (314,000)
Rachel Maddow Show —334,000 viewers (116,000) (213,000)
Mad Money – a scratch w/99,000 viewers (a scratch w/47,000) (75,000)
Showbiz Tonight-- 382,000 viewers (157,000) (159,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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