In Early Thursday Numbers, Leno Ties Letterman In Households; Wins In Adults 18-49

Categories: Late Night TV Ratings

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March 12th, 2010

Keep in mind that things can change a lot with these numbers, when the broader national numbers are released later, and we'll post those numbers if/when we see them.  But last night,  Leno tied Letterman in household rating in Nielsen's 56 metered markets 3.2 to 3.2.

In only the 25 markets with local People Meters The Tonight Show beat Late Show 1.2 to 0.9 with adults 18-49.   We've seen cases where the 18-49 lead reversed once a broader slice of the country was included, and we've seen cases where the overnight numbers held up.  We've seen both of those instances this week, so we'll have to wait and see.

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) tied CBS's "Late Show with David Letterman" (3.2/8) and out-delivered ABC's "Nightline (3.1/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5 ranked #1 among the major networks in the time period over "Late Show" (0.9/4), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.5/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.7/6). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.6/4).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
 
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