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TV Ratings: American Idol Leads Fox Win; Marriage Ref Loses Yardage

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March 12th, 2010


Scoreboard FOX CBS NBC ABC Uni CW
Rating/Share: Adults 18-49 4.7/13 3.4/10 2.7/8 2.6/8 1.3/4 0.5/2
Rating/Share: Adults 18-34 3.6/12 1.9/6 2.6/9 2.3/8 1.5/5 0.5/2
Total Viewers (million) 13.374 15.521 5.799 7.767 3.412 1.434


American Idol was down 5% in the adults 18-49 ratings vs. last Thursday, but was still more than enough to lift Fox to the Thursday ratings win. The second Thursday of The Marriage Ref lost 21% of its adults 18-49 ratings as NBC fell nearly across the board.

Fox had an overall down night, as American Idol was down 5% from last Thursday to a 6.2 adults 18-49 rating, and Kitchen Nightmares was down 6% to a 3.1 rating. Idol haters update: the show is now down 7% season to date in adults 18-49 ratings.

Except for 30 Rock, NBC's lineup suffered. Lead down by the second Thursday of The Marriage Ref falling 21% from last week to a 2.7 rating, still good for unscripted, and for NBC in general, but when will the bleeding stop? Community was down 17% from last week to a 1.9 rating tieing its season low for an original episode. Parks & Recreation was down 9% to a 2.1 rating. Compared to its special one hour "baby" episode last week, The Office fell 19% to a 3.8 rating. Only 30 Rock was up (4% vs. its last original episode on 2/11) to a 2.9 rating.

ABC was mixed, the original Grey's Anatomy at 9pm was down 3% from last week to a 3.9 adults 18-49 rating, while Private Practice was up 7% to a 2.9 rating. Next Thursday 2 hours of FlashForward starts the night.

CBS was also down early and up late. With Survivor down 5% from last week to a season low 3.6 rating, CBS's best of the night. CSI was down 11% from last week to a 3.3 rating. Possibly feasting on Marriage Ref declines, The Mentalist was up 6% to a 3.4 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 FOX American Idol 5.7 18 17.836
CBS Survivor: Heroes v. Villains 3.5 11 12.067
NBC Community 1.9 6 4.700
ABC Grey's Anatomy (repeat) 1.0 3 4.300
CW The Vampire Diaries (repeat) 0.6 2 1.566
8:30 FOX American Idol 6.8 19 20.461
CBS Survivor: Heroes v. Villains 3.7 10 12.167
NBC Parks & Recreation 2.1 6 4.608
ABC Grey's Anatomy (repeat) 1.2 3 4.497
CW The Vampire Diaries (repeat) 0.5 1 1.361
9:00 ABC Grey's Anatomy 3.8 10 10.736
NBC The Office 3.8 11 7.505
FOX Kitchen Nightmares 3.3 9 8.377
CBS CSI 3.2 9 14.856
CW Supernatural (repeat) 0.5 1 1.385
9:30 ABC Grey's Anatomy 4.0 11 11.187
CBS CSI 3.5 9 15.977
FOX Kitchen Nightmares 3.0 8 6.822
NBC 30 Rock 2.9 8 5.894
CW Supernatural (repeat) 0.5 1 1.424
10:00 CBS The Mentalist 3.4 10 16.174
ABC Private Practice 3.0 9 8.294
NBC The Marriage Ref 2.7 8 6.190
10:30 CBS The Mentalist 3.4 10 15.885
ABC Private Practice 2.8 8 7.590
NBC The Marriage Ref 2.6 8 5.897

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Note: A one minute overrun of Grey's Anatomy into Private Practice was scheduled, that increases the potential that Grey's will see an upward adjustment, and Practice a downward adjustment in the final ratings.
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(216) Comments - Add Yours!

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  1. Nothing really interesting to see here. Survivor held ground against AI which is good to see. The Mentalist was so good last night. I still don't think it's a 10 pm show.

  2. Really Tired

    NBC 8-10 did pretty well. And all 4 shows were darn funny.

  3. the128boy

    Ouch for Community. Good for Parks staying above a 2 and building by a couple ticks.

    The Office has really struggled this season, this is such a large drop from last week's episode.

    Marriage Ref dropped a lot from last week, but it's lead-in half hour was down ~40%… enough retentionista talk, if it can maintain a 2.5 average NBC would be foolish not to renew it as at least a replacement show for 2010-11. The results could certainly be far worse.

  4. Aquat1cF1sh

    And ABC is in last, wow. Grey's isn't doing that well… Soon The Office will be the top show of the hour if Grey's keeps sinking.

  5. Katie

    Acey The Mentalist which I just started watching recently is my new fave show. Last night was terrific.

    I know demos demos demos are important, but honestly NBC needs to come up with shows that bring lots and lots of viewers to the network if they want to rebound. I get people love shows like P&R and Community(I've warmed to this show) 30 Rock and The Office but these are such niche shows, how to they ever expect to attract a larger audience or maybe they just don't care. And I know the Office does incredible in demos considering the number of viewers the show has. I still believe in rebuild mode, eyeballs matter. But call me crazy. It's what Fox finally did and they are now number 1. Beg to believe The Marriage Ref probably sucks but is probably performing adequately for NBC considering it's cheap.

    And I know people say AI is dropped but it's still a monster but as is typical in every season, some people got booted who shouldn't have.

  6. Calvin

    The Marriage Ref seems to be getting similar ratings as Parenthood. I wonder how NBC considers their long term prospects with one of them being a scripted drama and the other one a reality show.

  7. Of course ABC is last, they aired a repeat. It's only by one tenth too, anything but a repeat and they would have beat NBC.

  8. Cv

    The Office is actually having it's best season yet. That can't be said for many comedies on television.

    It's far from struggling.

  9. Gob09

    Seems like Community is the lowest it has been in awhile. Parks building by .2 in the demo doesn't happen very often, and even more surprising considering AI was at the half hour. The 9pm slot seems to definitely be getting weaker mostly due to decreases for Greys and CSI. Seeing CSI in fourth for the demo in the first half hour doesn't happen often with new episodes. I know NBC renewed all 4 comedies, but I think next year they need to mix it up a bit, 30 Rock has had the post Office slot long enough, and since they are keeping them Parks or Community should get a slot there.

  10. Jane

    It baffles me that people continue to watch the Idol results show, talk about suckers. At least for DWTS, they have the pros come out and dance. The Idol results show gives you nothing but ads, bad group singing, more ads, infomercial, and totally contrived annoucement of results. Out of a total of 1 hour, less than 2 minutes is actually devoted to annoucing the result. You can just read the news websites after to get the results(and if you live in the West coast, you'd know the results before the show), without all the contrived anxious anticipation, save yourself an hour to go do something else.

    Marriage Ref wasn't bad last week, though a litle silly. I'll give it another week, will watch it on my DVR this week. Can't believe Grey's demo numbers are so low. This show has peaked. It's time for ABC to bring out a new show for that coveted time slot, and move this show to the 10-11pm time slot.

  11. John A

    ratings for Greys not so hot.

  12. Yay for The Office, I thought it was great last night, felt like old-school The Office, desk pranks and all. 30 Rock was so stupid. I've tried to like that show many times, never have. Why does it win so many Emmys?

  13. RM89

    When did Thursdays #'s become so zzzzzz?

    I wonder how E! performed since they premiered the new Lady Gaga video on both coasts at the same time.

  14. JFrick

    Is this the first time Parks has beaten Community? Parks had more competition in it's half hour, too. :P

  15. JFrick

    Is this the first time Parks has beaten Community? Parks had more competition in it's half hour, too. :P

  16. lisa

    “Compared to its special 2 hour “baby” episode last week, The Office fell 19% to a 3.8 rating.”

    last week was a one hour episode, not two.

  17. Julia

    Ratings-wise or quality-wise? Because this is a ratings website, and I'm sure 128 was talking about ratings. The Office is not having its best season yet in ratings. As for quality, that's personal opinion. In my opinion, this season is the worst yet, but it's not something that either of us can declare as fact, while ratings can be.

  18. JFrick

    @Gob, Community did worse than 30 Rock in that slot, so I think Parks should get it. 30 Rock will end in it's sixth season (Alec Baldwins contract), as long as its demos stay above 2.3 next year.

  19. Really Tired

    HUH? 30 Rock was HYSTERICAL!!!!!!!!! Don't you get self effacing humor??

  20. Does anyone here watch Grey's? This is a show that premiered this season with a 6.7 and was in the 5's through till November. The drops it has seen can only be explained by a real decrease in quality of the writing/acting. Is this the case?

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