American Idol was down 5% in the adults 18-49 ratings vs. last Thursday, but was still more than enough to lift Fox to the Thursday ratings win. The second Thursday of The Marriage Ref lost 21% of its adults 18-49 ratings as NBC fell nearly across the board.
Fox had an overall down night, as American Idol was down 5% from last Thursday to a 6.2 adults 18-49 rating, and Kitchen Nightmares was down 6% to a 3.1 rating. Idol haters update: the show is now down 7% season to date in adults 18-49 ratings.
Except for 30 Rock, NBC’s lineup suffered. Lead down by the second Thursday of The Marriage Ref falling 21% from last week to a 2.7 rating, still good for unscripted, and for NBC in general, but when will the bleeding stop? Community was down 17% from last week to a 1.9 rating tieing its season low for an original episode. Parks & Recreation was down 9% to a 2.1 rating. Compared to its special one hour “baby” episode last week, The Office fell 19% to a 3.8 rating. Only 30 Rock was up (4% vs. its last original episode on 2/11) to a 2.9 rating.
ABC was mixed, the original Grey’s Anatomy at 9pm was down 3% from last week to a 3.9 adults 18-49 rating, while Private Practice was up 7% to a 2.9 rating. Next Thursday 2 hours of FlashForward starts the night.
CBS was also down early and up late. With Survivor down 5% from last week to a season low 3.6 rating, CBS’s best of the night. CSI was down 11% from last week to a 3.3 rating. Possibly feasting on Marriage Ref declines, The Mentalist was up 6% to a 3.4 rating.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CBS||Survivor: Heroes v. Villains||3.5||11||12.067|
|ABC||Grey’s Anatomy (repeat)||1.0||3||4.300|
|CW||The Vampire Diaries (repeat)||0.6||2||1.566|
|CBS||Survivor: Heroes v. Villains||3.7||10||12.167|
|NBC||Parks & Recreation||2.1||6||4.608|
|ABC||Grey’s Anatomy (repeat)||1.2||3||4.497|
|CW||The Vampire Diaries (repeat)||0.5||1||1.361|
|NBC||The Marriage Ref||2.7||8||6.190|
|NBC||The Marriage Ref||2.6||8||5.897|
Note: A one minute overrun of Grey’s Anatomy into Private Practice was scheduled, that increases the potential that Grey’s will see an upward adjustment, and Practice a downward adjustment in the final ratings.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.